Naaptol.com and eDigiworld.com are e-commerce websites that sell consumer electronics. Naaptol.com has a wider selection of products and gets more visitors each month. In contrast, eDigiworld.com is a newer site with fewer social media mentions and lower search engine indexing. It needs to improve its marketing to gain more popularity and profits.

1. NAMES: ROLL.NO:
 Megha Thakkar 58
 Mubin Bobde 62
 Panktee Doshi 77
 Ramandeep Virk 103
 Rashmika Kagrana 104
 Soniya Naik 136
 Shariq Shaikh 172

4.  Naaptol.com is the leading product research and
comparison shopping media(website) for the Indian
Market.
 It supports wide categories with comprehensive product
information and pricing.
 It offers both online and offline merchants.
 There are more than 470 brands that are associated with
this website

5. Electronic goods, Laptop and
desktop computers, Home
decorative, Baby care products,
Food and beverages, Musical
instruments, Mobile phones,
cameras, LCD TVs, Home
appliances, Jewellery, gifts,
Fashion accessories, health
equipments,

6.  Manu Agarwal got into the business of e-commerce
in 2008.
 He launched Naaptol, which is essentially a price
comparison engine.
 But, a lot has changed since then.
 Today, Naaptol is virtually an online market place
with the company facilitating transactions worth Rs
1.5 crore every single day.

9.  A home shopping venture Naaptol connects buyers and
sellers print and TV ads and even on the mobile.
 This virtual market place today ventures 2 lakh products
and 500 brands on its portal.
 Naaptol have set up four call centres with 650 employees
to facilitate transactions on the Naaptol.com.
 Reaching to more than 30,000 cities in the country,
Naaptol today powers 4,000 sales everyday grossing
revenues of Rs 1.5 crore.

11.  “Naaptol” is essentially a comparison based social shopping
portal.
 It gives products complete with their specifications and reviews
to help users make informed decisions.
 With the growth of the Indian economy and the changing
standards of living there is a sudden upsurge of brands and
stores, both online and offline.
 It helps users save two things at one time- money and time.
And those who benefit from it are many.
 Presently the site gets around 10-12lakh shoppers per month.”

12.  We know how cash is not always the convenient mode
of payment considering times are rough, and some of
us don't have credit cards.
 But that urge to buy doesn't listen to your
circumstance, does it?
 Put a stopper to restlessness.
 Shop easy with us with our convenient, easy to use
payment options that lets you pay both on and offline.

13.  Cash on delivery:
Cash on Delivery (COD) is available in most of the cities and towns
across India. The Cash on delivery payment option is available on
orders that ship to a single shipping address only. Hand over the cash to
courier only when products are delivered at your doorstep. Easy peasy?
 Cheque/Demand Draft:
You can pay either by Cheque or Demand Draft of the required amount
in the favor of "NAAPTOL ONLINE SHOPPING PRIVATE LTD" to the
following address
Naaptol Online Shopping Private Limited,

14.  Credit Card/Debit Card:
You can now shop at Naaptol with your credit/Debit cards (Maestro,
MasterCard, Visa, Diners club, American Express) over secure mediums.
 Internet Banking:
Convenient shopping is in. Use internet banking to pay through your bank's
interface by the help of a simplified step-by-step process.
 PayMate:
Your mobile is now your wallet! Make payments via PayMate's mobile
banking service that has the highest secure standard.

15. •India’s consumer electronic major
Videocon which recently launched its
own brand of multi brand retail chain
called Digiworld has also launched an
ecommerce site eDigiworld.com
•Videocon targets sales of Rs.8,000 crore in
the current fiscal and to achieve this target
they have launched ‘Digiworld’ and have
opened 16 outlets in the country so far,
number of which will be increased to 100 by
October, 2010.

17.  Edigiworld.com is owned and operated by Videocon
Industries Limited. (VIL)
 VIL is a part of the Videocon Group, a USD 2.5
Billion global conglomerate.
 Edigiworld is the e-commerce arm of the Videocon
Group.

19.  Edigiworld.com has over 5 followers on popular social
networking platforms such as Facebook.
 It has been bookmarked over 2 times across major social
bookmarking services such as Delicious.
 Edigiworld.com has been mentioned at least 3 times
throughout top social news destinations such as Google
News.
 Over 0 discussions are happening around edigiworld.com
on the web.

21.  Edigiworld.com has an average of 3,608 pages
indexed in major search engines like Google, Yahoo
and Bing.
 There are an average of 124 links pointing back to
edigiworld.com from other websites around the
world.
 There are a total of 0 listings about edigiworld.com in
Yahoo! Directory.

23.  Cash on Delivery: We offer Cash on Delivery on selective
products.
 Credit/Debit Card: We accept Master and Visa credit & debit
cards of all major banks.
 • Net Banking: Net Banking is available on the following
banks: Jammu and Kashmir Bank | Corporation Bank | Yes
Bank | IDBI Bank | Karnataka Bank | Lakshmi Vilas Bank |
Bank of India | Indusind Bank | Union Bank | Karur Vysya
Bank | Federal Bank | South Indian Bank | Indian Bank |
Development Credit Bank (DCB) | Deutsche Bank | Central
Bank of India | Indian Overseas Bank | Canara Bank | Catholic
Syrian Bank.

24. Naaptol.com eDigiworld.com
1. Mobiles 1. Mobile
2. Cameras 2. Cameras
3. Computers
3. Laptops & Cameras
4. Electronics
4. Televisions
5. Home & kitchen
5. Home Entertainment
6. Toys &nursery
6. Washing Machines
7. Books
7. Air Conditioners
8. Health
9. Fashion
10. Gifts
11. Baby care & Maternity
12. Music media & Posters
13. Sports
14. Home Decor
15. Hobbies & Passion
16. Automobiles

25.  Based on internet averages, naaptol.com is visited
more frequently by males who are in the age range 18-
24, have no children and are graduate school
educated.
 Based on internet averages, edigiworld.com is visited
more frequently by males who are in the age range 25-
34, have no children, are graduate school educated
and browse this site from work.

28.  In the above presentation we showed the
comparison of both the ecommerce websites i.e.
naaptol.com and edigiworld.com.
 From that we conclude that edigiworld.com needs to
work on its marketing strategies to increase its
popularity and gain profits.