This is a project for my Motion Graphics & Sound Design class at Hofstra University.

1. Research, Branding, Motion Graphic Megan Pohlman
Identified Situation
All the lights left on throughout my house when no
one is in the room or sleeping.

2. Research, Branding, Motion Graphic Megan Pohlman
Documentation

3. Research, Branding, Motion Graphic Megan Pohlman
Documentation

4. Research, Branding, Motion Graphic Megan Pohlman
Documentation

5. Research, Branding, Motion Graphic Megan Pohlman
Desired Behavior
Everyone should make sure lights are off
when they are leaving the room.

6. Research, Branding, Motion Graphic Megan Pohlman
Design Tip
To discourage a behavior or selection, make it seem
undesirable by emphasizing its associated losses;
heighten this effect by associating additional losses
with the undesirable option.

7. Research, Branding, Motion Graphic Megan Pohlman
Identified Solution
Post electricity bill on front door with a sign stating
“Donate $0.10 to the jar if you left a light on.”

8. Research, Branding, Motion Graphic Megan Pohlman
Explanation
If roommates have to pay money, it gives them more
of an incentive to make sure lights are off since we
are all broke college students.

9. Research, Branding, Motion Graphic Megan Pohlman

10. Research, Branding, Motion Graphic Megan Pohlman
Word Translations
Encourage
Czech  podporovat
Hawaiian  e paipai
Irish  spreagadh

11. Research, Branding, Motion Graphic Megan Pohlman
Found Images

12. Research, Branding, Motion Graphic Megan Pohlman
Logo Sketches

13. Research, Branding, Motion Graphic Megan Pohlman
Final Logo

14. Research, Branding, Motion Graphic Megan Pohlman
Selected Translations for Naming
Podporovat
E paipai

15. Research, Branding, Motion Graphic Megan Pohlman
Final Name
Podpai

16. Research, Branding, Motion Graphic Megan Pohlman
Font Choice 1

17. Research, Branding, Motion Graphic Megan Pohlman
Font Choice 2

18. Research, Branding, Motion Graphic Megan Pohlman
Final Font Choice

19. Research, Branding, Motion Graphic Megan Pohlman
Background Video Research

20. Research, Branding, Motion Graphic Megan Pohlman
Background Video Research

21. Research, Branding, Motion Graphic Megan Pohlman
Background Video Research

22. Research, Branding, Motion Graphic Megan Pohlman
Background Video Research, Video Stills
https://www.youtube.com/watch?v=AjZ0KbJcav0

23. Research, Branding, Motion Graphic Megan Pohlman
Background Video Research, Video Stills
https://m.youtube.com/watch?v=e8_Z7-97mIw

24. Research, Branding, Motion Graphic Megan Pohlman
Background Video Research, Video Stills
https://m.youtube.com/watch?v=8UkUKJEFGY4

25. Research, Branding, Motion Graphic Megan Pohlman
Background Video Research, Video Stills
https://m.youtube.com/watch?v=kqKoSKn5jdI

26. Research, Branding, Motion Graphic Megan Pohlman
Background Video Research, Video Stills
https://m.youtube.com/watch?v=b2dewDwIQyM

27. Research, Branding, Motion Graphic Megan Pohlman
Background Video

28. Research, Branding, Motion Graphic Megan Pohlman
Storyboard

29. Research, Branding, Motion Graphic Megan Pohlman
Mixed Sound

30. Research, Branding, Motion Graphic Megan Pohlman
Final Video
https://youtu.be/iX8q9nqAH4c
https://youtu.be/iaRgOS7ZMSo