For academic purposes.

1. Research, Branding, Motion Graphic Megan Pohlman
Identified Situation
All the lights left on throughout my house when no
one is in the room or sleeping.

2. Research, Branding, Motion Graphic Megan Pohlman

3. Research, Branding, Motion Graphic Megan Pohlman

4. Research, Branding, Motion Graphic Megan Pohlman

5. Research, Branding, Motion Graphic Megan Pohlman
Design Tip
To discourage a behavior or selection, make it seem
undesirable by emphasizing its associated losses;
heighten this effect by associating additional losses
with the undesirable option.

6. Research, Branding, Motion Graphic Megan Pohlman
Identified Solution
Post electricity bill on front door with a sign stating
“Donate $0.10 to the jar if you left a light on.”

7. Research, Branding, Motion Graphic Megan Pohlman

8. Research, Branding, Motion Graphic Megan Pohlman
Word Translations
Encourage
Czech  podporovat
Italian  incoraggiare
German  ermutigen

9. Research, Branding, Motion Graphic Megan Pohlman
Found Images