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Fitness Connect
- 1. E R I C M I L L E R , M E G A N G A L L A G H E R & M E L I S S A M U L V E Y FitnessConnect “Keeping you Connected, Informed and Prepared”
- 2. Problem & Solution Over 20 million consumers use FitBit, Apple Watch and other health metric collecting devices The data the users collects is remote! Single Source of Truth Benefit For Users using it to share information with healthcare practitioners: Increased Visualization into health data by professional s User Information FitnessConnect Information Sharing Platform Users’ Data Healthcare Practitioner
- 3. Target Market & Competition • Users/Consumers of FitBit, Apple Watch etc. • Healthcare Practitioners
- 4. Dr. Mark Kravchyk Medical Practitioner • Age: 55 • Education: Doctorate in Medicine from UPenn • Interests: Reading, Running, Cooking, Spending time with friends and family • Qualities: Goal Oriented, Hard-Working, Compassionate, Cares Deeply for his patients “I love all of my patients but there isn’t a way for me to keep in touch with them outside of the office to ensure they’re staying healthy” Problem Statement:
- 5. Karen Schroder (FitBit Owner & User) “I love my FitBit, I just wish there was a place I could share this information with my primary care physician to help me stay as healthy as possible” •Age: 36 •Education: BBA Risk Management from Temple •Interests: Reading, Writing, Traveling, Community Service •Qualities: Hard-working, Goal Oriented, compassionate Problem Statement:
- 7. 75 Initial Offices Free App Download $1,500 a Year Per Office $112,500 in Year 1 Revenue Revenue & Implementation Model **Medical Practitioners use service for a fee, patients use the service for free. This is also a form of marketing for our application. More Doctors = More Patients = More Subscriptions
- 8. FINANCIAL FORECAST Year 1 Year 2 Year 3 Gross Income Customers/transactions/etc $1,500 price $112,500.00 $225,000.00 $450,000.00 Total Income $112,500.00 $225,000.00 $450,000.00 Expenses Sales, marketing & advertising $120,000.00 $ 60,000.00 $ 30,000.00 Salaries, wages & taxes $ 43,317.15 $ 43,317.15 $ 43,317.15 Hosting & other services $ 10,000.00 $ 10,000.00 $ 10,000.00 Total Expenses $173,317.15 $113,317.15 $ 83,317.15 Net Income $ (60,817.15) $111,682.85 $366,682.85
- 9. A N Y Q U E S T I O N S ? Thank You!
Editor's Notes
- Thank you guys for coming Introduce group members by name: “…” Our project this semester was creating“ Fitness Connect” Our main goal was to create an information sharing platform where health physicians can communicate and monitor their patients outside of their office.
- Over 20 million consumers use FitBit, Apple Watch and other health metric collecting devices Users of FitBit, Apple Watch & other health metric collecting devices store data remotely The data you collect is only accessible to you, why have a Wi-Fi enabled device if your data stays in the same place forever? Unless you’re a professional you may not know exactly what you're doing right or wrong. Sure you burned 600 calories on your run and met your daily step goal, but you need to know more! Wouldn’t your health data be better understood by a healthcare professional like your physician? We think so and that’s where FitnessConnect comes into play. Solution I. Diagram Description: 1. Users Data: Our goal is to connect the users of health metric tracking devices with their Healthcare practitioners through FitnessConnect to take better advantage of Fitbit/Smartwatch technology 2.Fitness Connect (Information Sharing Platform): We connect the users data with professionals by creating an information sharing platform that enables users to share their health metrics with the right resources. This platform has many advantages such as... Healthcare practitioners can better monitor patients by the increased visibility into their health metrics FitnessConnect provides “Chat room” to talk with patients outside of a scheduled appointment 3. Resources: Healthcare practitioners then pass this information that was once just data back to the user II. Single Source of Truth In addition to creating an information sharing platform we also wanted to create an application that could keep track of your fitness and health metrics, dietary habits, medications and appointments all in one place which FitnessConnect also provides Benefit Users using it to share data with Healthcare Practitioners benefits are... Allowing medical professionals visibility into your daily health metrics and dietary habits enables users and healthcare practitioners to proactively fight possible health problems and opens a channel of communication
- Through are research we found that three main users would benefit greatly from the creation of an application with the capabilities of Fitness Connect. Our target market includes Health Metric Monitoring Consumers, Healthcare Practitioners and Insurance Agencies Each of these users could benefit in different ways based on the type of user they are. We will explain how each user can benefit from Fitness connect in our overview of our Personas of our two main users in the upcoming slides
- Second Persona is Doctor Mark Kravchyk and he is a Medical Practitioner Problem Statement: “I love all of my patients but there isn’t a way for me to keep in touch with them outside of the office to ensure they’re staying healthy”
- First Persona is Karen Schroder and she is a Health insurance underwriter Problem Statement: “I love my job, but it’s so hard to establish a fee for my clients without knowing the actual status of their health. How am I suppose to know how healthy they actually are ?”
- We will now give a quick demo of our prototype that will help portray how Fitness Connect can help our three target market segments Prototype Demonstration
- Just read off slide: 75 Initial Users based obtained from web marketing, and door to door Users get free app download Pay $1,500 a year per Office Results in 112,500 in revenue However our next slide lays out our financials for years 1-3 will break down our costs as well
- Sales double each year - 75 150 300 Marketing decreases by 50% each year Taxes at a PA rate of 9.99% Other expen
- Thanks for Taking the Time, We Appreciate It.