2. Definition
O This is when a business supports an
event, activity or an organisation such as
a sports team, in exchange for having its
name or product directly linked with the
event.
O Sponsorship is usually in the form of
money but it may also be in the form of
donations of equipment or resources.
3. Advantages
O It can be a good way of increasing the
awareness of a brand or product.
O It can also be used to create a permanent
association of a brand with the activity or
event.
O If a certain brand advertised with a football
team that team might feel good about the
brand when the see it as the associate it
with their football team.
4. Disadvantages
O Where as if the rival football team sees
the advert and associates it with their
rivals they may not want to buy the
product as it doesn’t support them.
O And if a business supports an event that is
not a success and no one liked it this may
reflect on the businesses sales and
popularity.
5. 4 Examples
O An example of a sponsored TV program is
coronation street when they were sponsored by
Cadburys.
https://www.youtube.com/watch?v=Yi3yD0ovsqg
O On the Fox channel when a film is on different
adverts come up at the side of the screen and
move across the screen to get the viewers
attention.
O This picture is an example of an advert on Youtube
and this is a way to communicate a product.
O An example of
sponsorship on a
website is
This was on Wikipedia.
