Oakley jeremy norris

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Oakley jeremy norris

  1. 1. By: Jeremy Norris
  2. 2. Overview <ul><li>Founded in 1975 </li></ul><ul><li>575 Patents </li></ul><ul><li>1100 Trademarks </li></ul><ul><li>Company valued at $820 million dollars </li></ul>
  3. 3. Challenges <ul><li>Oakley is in a competitive market with great marketing competitors like Nike. </li></ul><ul><li>Oakley does not have a celebrity or endorser that is automatically associated with company </li></ul><ul><li>Lance Armstrong would be a good fit for organization </li></ul><ul><li>Needs to expand television advertising </li></ul><ul><li>Fake Oakley counterfeits </li></ul>
  4. 4. Proposal <ul><li>Compete in the market of 3D glasses </li></ul><ul><li>Produce campaign to attract contract deals with movie companies and television brands </li></ul><ul><li>Campaign will be used to expand brand and promote everyday use especially during winter months. </li></ul>
  5. 5. Social Media Campaign <ul><li>Update Facebook, Twitter, and Youtube accounts to promote 3D campaign </li></ul><ul><li>Use celebrity endorser to promote 3D glasses campaign </li></ul><ul><li>First released glasses were for Transformers 3D so Shia Labeouf would be a great celebrity endorser </li></ul>
  6. 6. Public Relations <ul><li>Have a celebrity attend trade shows and events to bring in interest to the 3D glasses </li></ul><ul><li>Set up stands with new 3D glasses </li></ul><ul><li>Find out next hit movie for the Summer of 2012 and begin networking with movie companies to produce the 3D glasses for the show for an inexpensive rate </li></ul>
  7. 7. 3D Innovative Website <ul><li>Create a website that shows what 3D glasses will do for consumer </li></ul><ul><li>Include celebrity endorser introduction to website page </li></ul><ul><li>Make sure to include links to social media sites and ways to be reached on Google </li></ul>
  8. 8. Google Adwords Keywords <ul><li>Produce SEO/SEM Campaign by using select keywords. </li></ul><ul><li>Keywords: </li></ul><ul><ul><li>“ 3D Glasses” </li></ul></ul><ul><ul><li>“ Oakley” </li></ul></ul><ul><ul><li>“ Transformers” </li></ul></ul>
  9. 9. Metrics for Success <ul><li>Increase “Likes” on Facebook Page </li></ul><ul><li>Increase Followers on Twitter Account </li></ul><ul><li>Increase number of views on Youtube television promotions </li></ul><ul><li>Goal-100,000 views on all forms of social media formats </li></ul>
  10. 10. Budget/Timeline <ul><li>$100,000 Social Media Budget </li></ul><ul><li>1 year review period </li></ul><ul><li>$20,000 to promote Facebook, Twitter, and Youtube </li></ul><ul><li>$30,000 to sign celebrity endorser to run 3D television ads </li></ul><ul><li>$50,000 Google Adwords </li></ul><ul><ul><li>At $.05 a click </li></ul></ul>

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