Digital marketing strategy for Hero Cycles. Special to The Delhi School of Communication for making this presentation a success. Hero Cycles- A group effort by Anusha Rawat, Vishakha Sharma, Simran Kaur and Meenu Jain.

2. Hero cycles
Established in 1956 Ludhiana
Largest Manufacturer of Bicycles in
India
5.2 Million Cycles PA

3. OBJECTIVE
To develop a strategy to make cycle the most
lovable vehicle in Delhi, NCR
Duration: 3 Years
Budget: No limits

4. TARGET GROUP PROFILING
PSYCHOGRAPHICDEMOGRAPHIC
13 to 45 Years
All sexes
Delhi, NCR
Health Conscious
Adventurous
Experimental
Young at heart

5. Major competitors

6. Top Referring sites

7. A DIG INTO IMAGE PLAY

8. SOCIAL MENTION

9. POPULAR HASHTAGS FOR CAMPAIGN

10. Google adwords

11. Pedal by Pedal
VALENTINES ACTIVITY,
PADELMAN CHALLENGE &
TOURISM
2018
CYCLO-THON & PADEL-O-
METER
2019
CHANGING THE CYCOLOGY2020

12. Hero-heroine

13. SHOUT OUT TO THE ADVENTUROUS
dELHITE COUPLES
BEST 20 COMMENTS WILL GET A ROYAL BICYCLE
DATE AND A CHANCE TO FEEL LIKE HERO-HEROINE
ON FEB 14, 2018 INSIDE A PRIVATE CABANA AT
CENTRAL PARK,CONNAUGHT PLACE.

14. Sponsorship and tie-up with Delhi
Tourism and other such entities
Current Statistics: 25 cycles
1 trip per month
Cycle rides from August to February

15. ➔ BRT stretch between Ambedkar
Nagar and Pragati maidan
➔ Vikas marg from RTO to Laxmi
Nagar
➔ Tughlaqabad stretch
➔ Noida link road
➔ Lajpat Nagar

16. Bloggers & Influencers

17. #pedalMan challenge
#MorningBYcycle

18. Bringing Akshay Kumar in the
picture
❏ Wakes up early
❏ Is heavily into fitness
❏ Is loved by the Indian public
❏ Track record of patriotic
films
#PedalmanChallenge
#MorningBYcycle

19. #PEDALMAN CHALLENGE

20. ❏ Twitter Challenge initiated by Akshay Kumar
❏ A challenge to go to gym on bicycle
❏ A Morning BIcycle
❏ I challenge………
❏ The campaign will then be followed by Entrepreneurs, CEOs, Office Employees and
so on
#MorningBYcycle
#PedalmanChallenge

21. #cycloneofchange

22. ELECTIONS 2019
CYCLO-THON
➔ Cycle marathon at India Gate
➔ AAP party to make the lead
#CYCLONEOFCHANGE

23. Pedal -o- meter
HERO APP

24. NORTH CAMPUS

25. Check in & Check out from cycle
stands via ‘Hero App’
Free food vouchers of college
canteens and food courts
Pedal -o- meter

26. Time to change the
MISSION 2020

27. “Remember your first ride?” campaign
Strengthening the parent-child relationship
World outside the smart screen

28. STORYBOARD

29. Prof. ramola Kumar
PROF. manik katyal
PROF. saket pathak
Prof.shree lahiri
Ms. rupanjali lahiri
Ms. mandvi bisht
Pgdpc 23 a