BiggaBANG Brand Presentation

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BiggaBANG Brand Presentation

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BiggaBANG Brand Presentation

  1. 1. Brand Presentation Pete Bennett 19/04/10
  2. 2. Brand: The image of a product, service or business in any marketplace.
  3. 3. Brand: The image of a product, service or business in any marketplace.
  4. 4. Brand: The image of a product, service or business in any marketplace.
  5. 5. Brand: The image of a product, service or business in any marketplace.
  6. 6. Brand: “Imagine the impact a distinctive and recognisable brand would have in delivering key messages and providing a platform from which to share a point of view.” Dragon Rouge London the largest independent brand and design consultancy
  7. 7. Brand Story: The definition of a brand that helps the customer know who and what the business is.
  8. 8. Brand Story: The definition of a brand that helps the customer know who and what the business is.
  9. 9. Brand Story: The definition of a brand that helps the customer know who and what the business is.
  10. 10. Brand Story: The definition of a brand that helps the customer know who and what the business is.
  11. 11. Brand Story: The definition of a brand that helps the customer know who and what the business is.
  12. 12. Brand Story: > Bigga Fish founded by Nii Sackey in 1999.
  13. 13. Brand Story: > Bigga Fish founded by Nii Sackey in 1999. > A youth focused, creative, learning & enterprise organisation.
  14. 14. Brand Story: > Bigga Fish founded by Nii Sackey in 1999. > A youth focused, creative, learning & enterprise organisation. > Delivering a programme of music & lifestyle events, averaging 800 14-21 year olds per event.
  15. 15. “Think Bigga is to be Bigga” Nii Sackey Director of Bigga Fish
  16. 16. Brand Story: > BANG Edutainment founded by Jennifer Ogole in 1999
  17. 17. Brand Story: > BANG Edutainment founded by Jennifer Ogole in 1999 > A social enterprise that helps & inspires young people in the Borough of Brent.
  18. 18. Brand Story: > BANG Edutainment founded by Jennifer Ogole in 1999 > A social enterprise that helps & inspires young people in the Borough of Brent. > Specialising in training, youth development & community radio.
  19. 19. Jennifer Ogole CEO of Bang Edutainment “Started BANG Edutainment from her living room”
  20. 20. Brand Story: > BANG FM is Brent’s first community radio station, on air since 2001.
  21. 21. Brand Story: > BANG FM is Brent’s first community radio station, on air since 2001. > The only legal station playing urban music in a transmission area that reaches 300,000 adults.
  22. 22. Brand Story: > BANG FM is Brent’s first community radio station, on air since 2001. > The only legal station playing urban music in a transmission area that reaches 300,000 adults. > Enabled over 800 volunteers to get into media broadcasting.
  23. 23. “Won the Nations & Regions Award (London Branch) for Best Local Radio Station in 2008” Ivor Etienne Head of BANG FM
  24. 24. Brand Identity: The outward expression of the brand, including its name and visual appearance.
  25. 25. Brand Identity: The outward expression of the brand, including its name and visual appearance.
  26. 26. Brand Identity: The outward expression of the brand, including its name and visual appearance.
  27. 27. Brand Identity: The outward expression of the brand, including its name and visual appearance.
  28. 28. Brand Identity:
  29. 29. Brand Identity:
  30. 30. Brand Identity:
  31. 31. Brand Identity:
  32. 32. Brand Identity:
  33. 33. Brand Identity: .
  34. 34. Brand Identity:
  35. 35. Brand Identity:
  36. 36. Brand Identity:
  37. 37. Brand Identity:
  38. 38. Brand Identity:
  39. 39. Brand Identity:
  40. 40. Brand Identity:
  41. 41. Brand Identity:
  42. 42. Brand Identity:
  43. 43. Brand Positioning: The place a brand adopts in its competitive environment to ensure that individuals in its target market can tell the brand apart from others.
  44. 44. Brand Positioning: “The new brand positioning acted as a basis for developing a competency framework for client servicing teams and proved the catalyst for a different style of relationships both within the organisation and with their clients.” Dragon Rouge London the largest independent brand and design consultancy
  45. 45. Merger: The combination of two or more companies into a single unit.
  46. 46. 1997 - Adidas acquired the Salomon Group $1.4 b
  47. 47. 1997 - Adidas acquired the Salomon Group $1.4 b 2003 - Nike acquired Converse $305 m
  48. 48. 1997 - Adidas acquired the Salomon Group $1.4 b 2003 - Nike acquired Converse $305 m 2004 - Reebok acquired The Hockey Company $330 m
  49. 49. 1997 - Adidas acquired the Salomon Group $1.4 b 2003 - Nike acquired Converse $305 m 2004 - Reebok acquired The Hockey Company $330 m 2006 - Adidas-Salomon acquired Reebok $3.78 b
  50. 50. 1997 - Adidas acquired the Salomon Group $1.4 b 2003 - Nike acquired Converse $305 m 2004 - Reebok acquired The Hockey Company $330 m 2006 - Adidas-Salomon acquired Reebok $3.78 b 2009 - Retail sales grew 10% to € 1.906 b & Gross profit increased 4% to € 1.116 b
  51. 51. “The new Group will benefit from a more competitive worldwide platform, well-defined and complementary brand identities, a wider range of products, and a stronger presence... The brands will be kept separate because each brand has a lot of value and it would be stupid to bring them together. The companies would continue selling products under respective brand names and labels" Herbert Hainer Chairman and CEO of Adidas-Salomon AG
  52. 52. Mission Statement: “Our mission is to provide opportunities to young people to fulfil their potential through the medium of their creativity and the creative industries.”
  53. 53. Mission Statement: “To be a nationally recognised youth development company that addresses youth social exclusion through music & media.”
  54. 54. Mission Statement: “True to the Streets” ?
  55. 55. Vision: YOUTH - LEADER - SOCIAL EXCLUSION - CREATIVE
  56. 56. Vision: YOUTH - LEADER - SOCIAL EXCLUSION - CREATIVE DISNEY LAND - A BETTER FUTURE – POTENTIAL
  57. 57. Vision: YOUTH - LEADER - SOCIAL EXCLUSION - CREATIVE DISNEY LAND - A BETTER FUTURE – POTENTIAL FINANCIALLY SUCCESSFUL – INDEPENDENT
  58. 58. Vision: YOUTH - LEADER - SOCIAL EXCLUSION - CREATIVE DISNEY LAND - A BETTER FUTURE – POTENTIAL FINANCIALLY SUCCESSFUL – INDEPENDENT LESS FRAGMENTED – ENCOURAGE POSITIVE CHANGE
  59. 59. Vision: YOUTH - LEADER - SOCIAL EXCLUSION - CREATIVE DISNEY LAND - A BETTER FUTURE – POTENTIAL FINANCIALLY SUCCESSFUL – INDEPENDENT LESS FRAGMENTED – ENCOURAGE POSITIVE CHANGE HAPPY STAFF & BENEFICIARIES - COMMERCIALLY VIABLE
  60. 60. Vision: CREATIVE LEADERS securing A BETTER FUTURE for urban youths. A FINANCIALLY SUCCESSFUL business that ENCOURAGES POSITIVE CHANGE. KEEPS STAFF & BENEFICIARIES HAPPY 
  61. 61. Conclusion: Branding Guideline •Visual ie. Logos – How and when these are used. •Corporate Identity – Type of font & tone of voice. •Internal Comms – New methods in the office. Data Organization •Image & Data Folders – Ways to access info easily.

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