Magazinescoversanalysis13

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Magazinescoversanalysis13

  1. 1. Lifestyle Magazines: Generic Conventions The function and role of the Front Cover concept
  2. 2. Front Cover Photography Conventions • A single, medium to medium-long shot of a model or celebrity is most common • High key lighting dominates – we see everything clearly and crisply – surface is all! • Body language & NVC are vital – ‘be me or have me’. The ego-ideal concept • Mode or address is direct – acknowledges our interest and meets our gaze.
  3. 3. Front Cover Conventions • Masthead: Identifies the type and style of magazine but must also carry symbolic and ideological connotations of what the ‘emotional promise’ is for readers. Its tone: serious, jokey, stylish, retro, aspirational, comforti ng, etc • Issues: Position, font/typeface, colour, sizing, kerning, up per or lower case, acronyms, word play & potential meanings. • Tagline: A supporting statement which encapsulates /reinforces the meaning of the
  4. 4. Ideological Function • The magazine must be a friend, mentor or wiser older figure. Why? • The magazine, especially front cover creates a ‘permission to dream’. This allows us to enter a world of aspiration, material success and comfort. It is a mirror – ‘have me or be me’. Constructs identity! • Mode of address is inclusive, warm, knowing and intimate – we’re part of a ‘scene or group’ • The model or celebrity’s smile exudes warmth and confidence which we can share - if we buy into the magazine & its lifestyle • The cover constructs an idealised lifestyle we don’t have but think we want. False needs
  5. 5. Masthead Tagline Cover lines Single Model: •Medium Long Shot •High Key •Natural light Mode of address Banner Use of numeric: odds & evens? Alliteration Exclamatives Superlatives Colour palette: •Black •Red •White
  6. 6. Parodying the glossies? The Role of Ideology How does this fake magazine cover parody the language & conventions of lifestyle magazines and their fixed ideas about: •Success •Youth •Looks •Status •Money •Exoticism •Consumerism What do you notice about the •Body language/NVC •Lighting •Framing •Layout and design •Use of language

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