Cases of recent social media campaigns in Lithuania

1. Artūras Olšauskas, Media House, Lithuania

2. Content
• 2 main trends
• The black hole of internet
• Engagement cases
• Conclusions and recommendations

3. 2 main trends
You have to step
No easy money in to consumer’s
shoes
• Bonus trend! Facebook… (not in Latvia)

4. There’s lot’s of stuff online

5. The black hole of internet

6. The black hole of internet
1.000.000
900.000 Lithuania
800.000 Latvia
700.000 Estonia
600.000
500.000
400.000
300.000
200.000
100.000
all <18 18-24 25-29 29-45 >45

7. The black hole of internet
1.000.000
900.000 Lithuania
800.000 Latvia
700.000 Estonia
600.000
500.000
400.000
300.000
200.000
100.000
all <18 18-24 25-29 29-45 >45

8. The black hole of internet
1.000.000
900.000 Lithuania
800.000 Latvia
700.000 Estonia
600.000
500.000
400.000
300.000
200.000
100.000
all <18 18-24 25-29 29-45 >45

9. Facebook is killing local social networks
858.900
Other social websites in Lithuania. Visitors per
month
682.508 687.296
700.000
600.000
500.000
400.000 301.814
300.000
200.000
70.495
100.000
draugas.lt one.lt klase.lt frype.lt

10. Communication should encompass all
internet channels
Just watch • Website
(~90 %) • Micro blogs
• Search
Engages, • Blogs
shares, • Forums
discusses
• Social networks
(~9 %)
• Ads in portals
• Wikipedia
• Newsletters
• Apps, games
Creates • Ads in mobile devices
content
• Advertorials
(>1 %)

11. Where are we now? What is our strategy
Evaluating the effectiveness is a daily routine for content &
number of fans?
www – business card Social network - community
• Site Usage / Content • Repeat visits to the Page
Performance • Organic fan growth
• Visits - ? • Interactions with wall posts
• Pageviews - ? (comments)
• Unique Page views - ? • Content Likes/Shares
• Avg. Time on Page - ? • Video views
• Bounce Rate - ? • Number of UGC submissions
Without internet strategy we can expect relatively small
number of visits & engagement.

12. Who is responsible for ENGAGEMENT?
PR
agency
Your
Creative
good
agency
mood
YOU
BTL Media
agency agency

13. CIDO engagement
with USG content
Radio
presentations Unique
by DJ in the visitors:
course of 2 confidential
weeks
Tips:
confidential
Phase 1. Regular Cido banner Radio DJ Phase 2. “Clever” banner takes
encourages to win by writing tips on discusses content and shows in Delfi
rytosultys.lt

14. PAULIG engagement
with coffee edutainment
Times
played:
confidential
Games per
person on
average:
confidential

15. KALNAPILIS engagement
without being main sponsor
Used
application:
confidential
Kalnapilis
page fans
gained:
confidential

16. ČILI friends engagement
online->offline->online
1’000
pizzas
distributed Participants:
in 10 days confidential
Comments
on Cili wall:
confidential
Cili page
fans gained:
confidential

17. SONY ERICSSON engagement
in blogs and forums
Blogs participated:
confidential Winner gets the phone
Invitations to write “why I
want new SE phone”
Phase 1
Invitation on Facebook:
“take a phone for weekend
ride”
Registered: confidential
Phase 2

18. VALIO engagement
functional edutainment
CPC, leads, reach, time, fans, registrations

19. VALIO engagement
Facebook imunometer

20. SAN VALENTIN engagement
women research

21. MARTINI engagement
your glass champagne for...

22. KEGLEVICH engagement
online radio of best love songs

23. We are talking about the violet
client user

24. Going to corporate websites is not a
natural habit. But we have a solution.
If the mountain will not come to Mahomet,
Mahomet must go to the mountain.
Our users like to see Your content in news
feed and interact. We just have to come
to the user.

25. Engagement barriers & drivers
• Rules must be simple
• The must be many small and some big prizes
• Competition is clean – I see who and why is winning. I can
do something to increase my chances.
• Your brand looks “juicy”!

26. Conclusions and
Thank You
recommendations
More ideas & numbers:
Rolandas Ragaliauskas, rolandas@media-house.com, +370 655 89781
Ragaliauskas, rolandas@media-
Juris Liepinsh, juris.liepins@media-house.lv, +371 292 46946
Liepinsh, juris.liepins@media-
Raido Raamat, raido@mediahouse.ee, +372 509 3949
Raamat,