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  1. 1. Why Advertise with• Acquire new customers. Our unique wiki website targets Human Resource professionals, background screening specialists, government officers and many other users. It offers a compelling experience that will help you reach your perfect target audience.• Achieve Cost Effectiveness. Look at the big picture. Just one new contract will pay for your ad many times over.• Pick your price. Stay in control of your budget by choosing from a variety of ad options offered. Limited Ad space available. Get started now to promote your business before your competitors do. 2
  2. 2. Hundreds of thousands of Pageviews monthly… More than 1 Pageviews of million Pageviews in October! 1,200,000 1,083,388 1,000,000 758,517 More than 12,000 800,000 Unique Visitors 600,000 555,537 monthly…. 400,000 299,077 338,727 200,000 More than 1,000 registered members 0 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 and growing… 3
  3. 3. Top 10 Countries Top 10 Countries based on Pageviews Top 10 Countries based on Visitors (Jun - Oct 2011) (Jun - Oct 2011) 1,986,852 United States United States 19,383 China 295,252 India 9,700 Germany 226,245 Pakistan 3,436 India 127,588 Philippines 2,753 Pakistan 75,166 United Kingdom 2,102 Japan 69,586 Canada 1,707 Russia 61,934 China 1,531 Ukraine 41,910 Germany 1,107 Singapore 19,524 Australia 1,031United Kingdom 19,475 Malaysia 1,013 - 500,000 1,000,000 1,500,000 2,000,000 - 5,000 10,000 15,000 20,000 25,000 No. of Pageviews No. of Visitors 4
  4. 4. Top 3 Directories with the highest number of Pageviews 400,000 370,385 350,000 300,000 250,000 229,123 209,054 200,000 185,824 156,303 150,000 133,899 108,685 100,000 88,878 88,878 63,839 51,663 43,834 50,000 29,286 38,224 27,734 0 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Background Checks Companies Education Employers • “Background Check Companies Directory” has been renamed to “Pre-employment Screening Firms Directory” after the launch of the new Wiki on 19 Sep 2011. • Some sections in the Wiki were available only after the launch of the new Wiki, therefore past statistics on these sections are not available. 5
  5. 5. Advertising OptionsPremium Service Providers Territory Advertisement 6
  6. 6. Premium Service Providers• Being a Premium Service Provider helps your company stand out from the crowd. There are dozens of firms competing for business in your field. BackgroundChecksWiki now offers, on a first come basis, the opportunity to become a Premium Service Provider in your Country and/or U.S. State.• When prospective clients surf BackgroundChecksWiki looking for a potential provider in your country or State, the first page they will come to is the Premium Service Providers page. On this will be listed all the Premium Service Providers. They will be listed from top down based on the date they chose to become a Premium Service Provider.• With hundreds of thousands of page views at BackgroundChecksWiki every month, you will get a chance to be seen by a huge number of potential clients who may never have had a chance to hear about your firm. 7
  7. 7. Premium Service Providers What are the Benefits?• Your company name, address and logo will appear on the Premium Service Providers listing page (based on the country/U.S. State and directory that you selected). This is the first page prospective clients will see when they surf BackgroundChecksWiki looking for a potential provider in the country you have selected.• You get five (5) additional fields in your company profile so you can add your Company Logo, Profile and Presentations (Powerpoint slides, Youtube), basically, the details of what makes your company the preferred provider in your country. This additional information can be all the difference in the initial selection of prospective providers.• A gold rosette type image is also added to your company profile to highlight that you are a Premium Provider. 8
  8. 8. Premium Service Providers How much does it cost?• It costs only US$499 a year. It only takes a single new client to pay for this.• All the benefits will start to deliver on the day you make the payment and they will last for a year. For example, if you make the payment on 5 Oct 2011, then the last day of the benefits will be on 4 Oct 2012. 9
  9. 9. Premium Service Providers Yes, I want to be a Premium Service Provider, what do I do?Its very easy. Go to your company profile in the Service Providers Directory. (Ifyour company profile is not yet in the Directory, just click “Add NewRecord”.) There you will see a “Be a Premium Service Provider” button on top ofyour profile page – click on it and fill in a very simple form (which takes just a fewseconds), make the payment, and immediately:• You will be brought to your company profile page, where five (5) additional fields are opened up for you to upload your Company Logo, Presentations and YouTube link.• Your company name, address and logo (once added) appears on the Premium Service Providers listing page (based on the country and directory that you have selected)• A gold rosette type image is also added to your profile to show that you are a Premium Service Provider.If you have any questions, just email us at . 10
  10. 10. Territory AdvertisementsAvailable Ad Formats:Leaderboard (LB): 728 x 90 pxHalf Banner (HB): 234 x 60 pxMedium Rectangle (MR) : 300 x 250 pxAds are targeted according to where theusers are coming from. For example, if youpurchase the Leaderboard ad targeting at theU.S., your ad will appear every time a userfrom the U.S. visits BackgroundChecksWiki.This Geo Targeting capability presents a hugeopportunity for your company. For example,if you are a background screening company inIndia, you can target your ads to the U.S. andthis could mean a lot of new work(subcontract and direct) for your company. 11
  11. 11. Territory AdvertisementMonthly Rates (3-month minimum buy / 6-month maximum):Ads targeting the U.S.• Leaderboard US$1,500 per month• Half Banner US$350 per month• Medium Rectangle US$500 per monthAds targeting any country other than the U.S.• Leaderboard US$750 per month• Half Banner US$175 per month• Medium Rectangle US$250 per month 12
  12. 12. Territory Advertisements Monitoring & Optimizing Your InvestmentHere are just some of the ways that works with you tomonitor and optimize your investment:• Reports – will provide monthly performance reportsincluding the latest pageviews and unique visitors.• Need help designing your Ad? – We can help you to design your ad creatives. – USD $200 for 1 ad creative – USD $300 for 2 ad creatives 13
  13. 13. Specifications for Territory AdvertisementBackgroundChecksWiki accepts the following file types for Territory Advertisement:• Third party: A highly customizable, interactive creative. You can use any custom HTML and JavaScript snippets as well as tags from a third-party ad server.• Flash: A creative containing animation, sound, video, or interactive features. Requires a Flash (.swf) file.• Image: A basic image creative. Requires a .gif, .jpg, or .png file. CMYK color format is not supported for .jpg files.• DoubleClick tag: A creative hosted by either DoubleClick for Advertisers (DFA) or DART for Publishers. You enter a redirect URL, which directs DoubleClick for Publishers to the location of the creative files. 14
  14. 14. I want to buy a Territory Ad now, what do I do?Simply email us at let us know the ad format (e.g. Leaderboard) and the target country thatyou want to purchase. We will email you the details and the PayPal paymentlink, which you can choose to either use a personal PayPal account, or paywith a leading credit card.Your ad will be placed in within 3 business daysafter payment is received. 15
  15. 15. FAQ’s1. How do I become a Premium Service Provider? Go to your company profile in the Service Providers Directory. There you will see a “Be a Premium Service Provider” red button on top of your profile page – click on it and fill in a very simple form (which takes just a few seconds), make the payment and you will receive the benefits of being a Premium Service Provider immediately.2. How do I purchase an advertisement space? For Territory Advertisements, there are 3 available ad formats – Leaderboard, Half Banner and Medium Rectangle. Please email with the ad format and the target country you want to purchase.3. How do I make payment for my ad placement? We accept credit card payment via PayPal , or simply payment from your PayPal account.4. If I intend to purchase more than one ad placement, will I be given discount? Please submit your inquiry to . 16
  16. 16. About Us• BackgroundChecksWiki™ is an initiative of Ethics 360 Media Private Limited and Ethics 360 Private Limited. Whilst it is a new name, the team behind it have been involved in international background checks for the past decade. In fact BackgroundChecksWiki™ is the child of a few parents including Quest Research Ltd, IntegraScreen Ltd and Dataflow Ltd.• Over the past decade that the management team has been involved in background checks, it has become more and more apparent that the vast majority of companies (outside of the U.S.) do not conduct thorough background checks. In fact many do none at all. The main reason we hear is that they are too expensive and too time consuming.• The purpose of this Wiki is to make everyone aware of the resources that are available and that effective background checks can be done nearly anywhere in the world.• If we are successful in getting this message across, it is our belief that the 95+% of major companies that are not running systematic international programs will start to do so, benefiting their company with a higher calibre of recruit as well as the industry with a greatly increased customer base.• We will be marketing the use of this site extensively to human resource departments and recruitment firms to increase their knowledge of what can be done and who are the experts in this field. 17
  17. 17. Contact UsIf you have any questions, please feel free to contact us at . 18