Food gives the tourist a “sense of place” – Hall, 2003

1. Food Tourism in London
• Food gives the tourist a “sense of place” – Hall, 2003
•London- with over 40 Michelin Starred restaurants
•All most every kinds of foods find in London; English, Indian,
Turkish, Italian, French, Fish and chips
•Most of the dish contain dairy products, fish, chicken and lamb
•English wine becoming increasingly popular
•They aware of hygienic rating from 1 star to 5 star.
•London City ranks among the 15 World's Best Food
Cities according to the readers of the Condé Nast Traveler.
• visitlondon is the local DMO for the city of London.

3. WWW.VISITLONDON.COM

4. WWW.VISITLONDON.COM

5. LONDON
STRENGTHS WEAKNESSES
Strong Brand name and logo
The web page is high ranking in search
engine and it’s a web 2.o website.
User friendly with mobile and web
version as well as mobile app.
Simple navigation and easy to access
Use 6 languages; English, French,
Chinese, German, Italian and Spanish.
Massive information about food and tea
Strong social media
•Do not provide fresh content regularly
•Social media buttons is not visible; its on
the bottom of the page
•There is no option for newsletter
•Little information describe about food
culture

6. recomendation
• Provide more information about food related
products; i.e street food.
• Positive change in social factor
• Use new technology to improve user
experience
• Design every page as a landing page
• Introduce more about English Cuisine
• Use the professional photographer