International marketing Sachithra dickowita


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International marketing Sachithra dickowita

  1. 1. Well come
  3. 3. Netherlands The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with some islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders with Belgium, Germany and the United Kingdom
  4. 4. Geography of the European Netherlands Climate • The predominant wind direction in the Netherlands is southwest, which causes a moderate maritime climate, with cool summers and mild winters Demographics • The Netherlands has an estimated population of 16,742,993 (as of 12 August 2012). It is the 11th most populous country in Europe and the 61st most populous country in the world. Between 1900 and 1950, the country's population almost doubled from 5.1 to 10.0 million people. Culture • The Netherlands has had many well-known painters. The 17th century, in which the Dutch Republic was prosperous, was the age of the "Dutch Masters", such as Rembrandt van Rijn, Johannes Vermeer, Jan Steen, Jacob van Ruysdael and many others. Famous Dutch painters of the 19th and 20th century were Vincent van Gogh and Piet Mondriaan. M. C. Escher is a well- known graphics artist.
  5. 5. Netherland economy • Capital (and largest city) Amsterdam • Official languages English & Dutch • Area Total 41,543 km2 (135th) 16,039 sq mi, water 18.41%a • Population 2013 estimate 16,751,323 (61st) • GDP (PPP) Total $704.034 billion Per capital $42,183 • HDI (2011) Total, $840.4 33 billion Per capital, $50,355 • Currency Euro (€) United States dollar (US$)
  6. 6. Selected Exporting Products Coconut beer Coconut spirits
  7. 7. Why selected that product? • Netherlands peoples among very popular alcoholic Beverages. • Overall 95% peoples accepted alcoholic drinks. • Netherlands’ is very cold country such as temperate 10 C0 , 18 F0. • There per capital is better nearly 50,000 of USD. • They have huge market in those products. • Most of peoples believe alcoholic is most importance in better healthy.
  8. 8. Consumptions behavior Recorded adult (15+) alcohol consumption by type of Alcoholic beverage (in % of pure alcohol), 2010(according to Research finding) Beer 50%,  Wine 34%,  Spirits16% BEER 50% WINE 34% SPIRITS 16% ALCOHOLIC BEVARAGEC IN NETHARLAND
  9. 9. Existing Products New Products. Existing New Market market Coconut beer Coconut spirits Market Penetration Strategies According to the Ansoff’s Growth vector matrix our products situated
  10. 10. Market Penetration Strategies • Price Adjustments • Increased Promotion • More Distribution Channels • Product Improvements Strategies that are going to implement to succeed. • It is intoned to use FOB incoterm, when dealing with the super market. • To voluntary register as a VAT payer to minimize cost. • To exploit tax concessions given by the Government. • Going for a joint venture or forward integration after few year
  11. 11. Implementations strategies  Key exports participants are foreign purchasing agent such as super market and exports brokers.  Reduce the transaction cost  Bottle label mention about details Dutch and English language  Alcohol percentage change and segmentation there market 8% from 12%  Access the row materials (introducing coconut cultivation project) this is a long term objective  All advertisement are producing humor appeal technique.
  12. 12. Thank you…