The document discusses different frameworks for globalization strategies used by multinational companies. It specifically analyzes Unilever's operations in Nepal. Unilever uses a transnational strategy, with a subsidiary in Nepal, Unilever Nepal Limited, that manufactures products both for the domestic Nepali market and for export to India. This strategy allows Unilever to balance global integration with local responsiveness in Nepal by producing locally while also coordinating regionally.

2. • GBM Model by Hari Chandana
• Types of Globalisation by Swetha
• Porter’s Diamond theory, country similarity
Theorem by Rekha
• Building Blocks by Paramkusa

3. GLOBAL
views world as a single
market
Operations controlled
centrally
TRANSNATIONAL
Specialised facilities- Local
responsiveness
Complex Coordination
mechanisms- Global Integration
INTERNATIONAL
Uses existing capabilities to
expand into foreign markets
MULTI-NATIONAL/MULTI-
DOMESTIC
Several Subsidiaries operating
as standalone business units in
multiple countries
Pressures for Local Responsiveness
Low High
PressuresforGlobalIntegration
LowHigh

5. ProductsCharacteristics
Non-DifferentiatedDifferentiated
Market Structure
Polypolistic Oligopolistic

9. FIRM’S STRATEGY, STRUCTURE, RIVALRY
• International rivals like Procter & Gamble and Colgate-Palmolive
• Indian rivals like ITC, dabur, colgate
FACTOR ENDOWMENTS
Workforce
• International-1,73,000
• Indian-15,000
DEMAND CONDITIONS
• Soap market 41.75 billion
• Personal care 578 million
RELATING ND SUPPORTING INDUSTRIES
Suppliers
1,60,000 worldwide
More than 2000 suppliers

10. subsidiary in Nepal, Unilever Nepal Limited
(UNL)
Manufactures HULs products like Soaps,
Detergents and Personal Products both for the
domestic market and exports to India.

13. Country specific advantages:
• It allows FDI’s to hold 49% share in a company
• Abundant Labour Force
Firm Specific advantages:
• Differentiated products
• Top brand
• Grabbing maximum market share because of its marketing
activities