Business Mrketing

2. AGENDA
• Marketing Strategies
• Promotions
• Risk Factors
• Mission

3. How it Started ?
•In mid 1980’s Dietrich Mateschitz founded
Red Bull
• In 1987, on April 1, Red Bull Energy Drink
was sold for the very first time in Austria
•Birth of a new product category

4. WHAT’S INSIDE ?
• Caffeine + Taurine + B-Group
Vitamins +
• Sucrose & Glucose + Alpine Water.
• Red Bull Energy Drink's special
formula
• contains high quality ingredients

6. HOW IT WORKS ?
• Red Bull Energy Drink is a
functional beverage
• providing wings
whenever you need them.

7. WHEN TO DRINK ?
• ON the road.
• During lectures.
• At work.
• While playing sports

8. MARKETING STRATEGY
• “Buzz Marketing”
• Unique Sampling Method.
• Skilfully targeting target audience.

9. 4 P’s of Marketing

10. • Category leader.
• Marketing Strategy.
• Geographic presence

11. Advantages of Marketing Strategy
• Relevant
• Engaging
• Implicit

12. Integrated marketing communication
management
•Sales Promotion:
–Must encourage the purchase of the product in store
–Make them aware of products and
its advantage

13. PRODUCTS

14. PROMOTIONS
• Integrated marketing communication.
• Sponsorships of events reflecting brand
attitude.
• Free sampling .
• Endorsements by athletes

15. PRICING
HIGH MARKETING
COST
NEGATIVE PUBLICITY

16. “ Red Bull Energy Drink is a
great functional drink which
can be really handy just
before training or
competition. Red Bull gives
you wings.”
– MARK WEBBER

17. MISSION
“We are dedicated to uphold
Red bull standards, while
maintaining the leadership
position in the energy drinks
category when delivering
superior customer
service in a highly
efficient and
profitable manner

18. Company Behind the Can

19. Should Red Bull do more traditional
advertising. Why or why not?
• •Buzz marketing- Red bull became cult
favourite amongst consumers
• •Sponsor extreme sports- create awareness
amongst Generation Y
• •Recommend to maintain their non-
traditional marketing

20. SUMMARY
• History
• About the drink
• Marketing Strategy
• Marketing communications mix
• Strengths and risks involved
• 4 P’s Of Marketing

21. DISCLAIMER
Created by MAYANK GUPTA for marketing
Management internship by
Proff. SAMEER MATHUR