1. A Maxus Insights & Maxus ESP Initiative
Source: Radian6
#Hashtags and Volume Usage
#FIFA2014
#WorldCup
#WorldCup2014
#FIFA
#FIFAWorldCup
#JoinIn
#SpainVsNetherlands
#GER
#Brazil
#CafeRio
#NED
#Football
#GermanyVsPortugal
#WorldsCup
#OpenHappiness
#OpeningCeremony
#Neymar
#EnglandVsItaly
#BrazilVsCroatia
#SonySix
#BrazilVsMexico
#Portugal
133715
60114
23674
15236
15059
9000
8525
7600
7177
6805
6310
6075
5600
4526
3780
3100
2689
2100
1850
1750
1580
1600
Source: Radian6
Social Platform SOV %
Mainstream
News
98
Twitter
1.5
Blogs
0.5
Source: Radian6
Social Mentions with Timestamp
0800 - 1159
0000 - 0359
0400 - 0759
1200 - 1559
1600 - 1959
2000 - 2359
63063
61838
136126
127615
31452
55353
4.75 lakh + conversations generated
Source: Radian6
High Engagement Posts
Top 5 Countries Engaged on Page
FIFA World Cup Official FB Handle
30Mn+Fan Base 8Mn+Fan Base
Growth
28.3%
are talking
about it!
India Indonesia
United States Brazil
Mexico Source: Unmetric
Important Matches: Match 3
football
#fifa2014
spain
world
match
cup
#espned
netherlands
#worldcup
#worldcup2014
dutch
persie
433
1-5
spaniard
group
#fifa
#fifaworldcup2014
robben
watch
team
#joining
grass #ned
game difference
#esp difficult
#spainvsnetherlan... sure salvadore
#fifaworldcup
Spain Netherlands
vs
1 5
Conversational Cloud
Source: Radian6
Important Matches: Match 12
Conversational Cloud
Germany Portugal4 0
vs
football
ronaldo
#fifa
match
portugal
world
cup
goals
goal
muller
#worldcup
groupplay
win
#germany
germany#ger
pepe
#por
watching watch
#germanyvsportuga...
#gerpor
brazil
4-0
#fifaworldcup2014
#fifa2014
soccer
game
cricket
team
thomas
Source: Radian6
Important Matches: Match 1
Brazil
vs
Croatia
football
brazil
world
croatia
#worldcup
3-1
match
#fifa2014
neymar
#brazilvscroatia
soccer
#manofthematch
#fifaworldcup2014
win news
women
victory
team
time
#joining
play
good
referee
#brazil
#fifa
timegreat
penalty
player
won
start
victory
#neymar
watching
goal
opening
oscar game
#bracro
cup
3 1
Conversational Cloud
Source: Radian6