snapchat brief stories, features, etc.

1. Social Media Marketing
Snapchat session

2. #Contents
✓What is Snapchat?
✓What can you do with?
✓Who is the user?
✓How is company using?

3. #Information
SNS App founded at 2011 in iOS, 2013 in Android
Founded by Evan Spiegel, Bobby Murphy and Reggie Brown.
Owned by Snap Inc
173 million Daily Active Users (DAU) as at August 2017

5. 178 million Daily Active Users
More than 20% of UK smartphone users are on Snapchat
45% Users aged between 18-24
→Youngest User group in major SNS
Figures are from www.snap.com
https://www.omnicoreagency.com/snapchat-
statistics/
3billion+ snaps created per Day
→18 snaps created per person everyday

9. #Who is Using it for marketing then??
Discuss in pairs:
Which kind of companies are likely to match snapchat
“Discovery” advertise and who is their targets?
Why it should be snapchat??
Considering features, data used in this class.

10. ✓ Only 14% receive news from printed newspaper, whilst 63%
receiving news from Internet in 2016 research.
→Indicating lack in reach to those age group
✓ People who mostly get news from social media has increased
by 17% in 2016 compared 2015.
→Even news apps are not in main stream
https://www.ofcom.org.uk/__data/assets/
pdf_file/0016/103570/news-consumption-
uk-2016.pdf

11. ✓ UK Newspaper company founded 1855
✓ 5th in numbers of circulation as company in 2017
✓ Joined snapchat discovery June 2017
✓ Publish news daily basis

13. ✓ Most major sports are no longer can be seen for free, due to
increase of sports broadcasting rights.
→Subscription fee £18+ in Sky sports
✓ Already 55% of 18-24 stop going or going fewer game since
ticket price also increased.(Ave Season ticket £143.66)
“Price of Football 2017: Young adult fans are 'put off' by cost of football”
http://www.bbc.co.uk/sport/football/41901398

14. ✓One of the Biggest Sports media Launched 1990
✓Broadcasting Football, Cricket, Golf, F1 and more
✓Broadcasting Premier League highlights from 5:15pm
in Snapchat (15min after the Live show)

16. Companies not in “Discover”
https://digiday.com/media/sprite-drove-2-million-
snapchat-views-just-days/

17. Think about:
What likely to be advantages and disadvantage when marketing on
Snapchat