1. A Maxus Insights & Maxus ESP InitiativeSource: Radian6
7
DAY
18 June 2014
Top Brands FB Pages (Fanbase growth)
Kibon
U.S. Polo Assn.
Guinness
1103615
422572
323472
GLOBAL
Sunsilk
Nokia India
Reliance Industries Limited
912870
24455
22447
INDIA
Top Sports FB Pages (Fanbase growth)
FIFA World Cup
Real Madrid C.F.
Selección Nacional de México
706645
94671
93027
GLOBAL
Indian Cricket team
Chennai Super Kings
Kolkata Knight riders
38516
19900
19800
INDIA
Social Mentions with Timestamp
0800 - 1159
0000 - 0359
0400 - 0759
1200 - 1559
1600 - 1959
2000 - 2359
6392
6180
17902Australia vs Netherlands
Brazil vs Mexico 12436
2308 Russia vs Korea Republic
4554
Match 18
Australia
vs
Netherlands
Group B 21:30 IST
2 3
Conversational Cloud
#Hashtags and Volume Usage
#ned
#worldcup
#worldcup2014
#fifa2014
#aus
#caferio
12800
7900
2500
2300
2250
1900
1800
1775
1550
1400
1000
900
850#ranbirvsarmaan
#joinin
#bra
#bravsmex
#mex
#ausned
#win200konuc
(U C Browser Contest)
#bramex
#openhappiness
815
800
400
300
250
228
185
170
#ruskor
#clingontofootball
(Castrol Activ)
#neymar (Player)
#ochoa (Player)
#vibethegoal
#manofthematch
#belalg
172
Social Platform SOV %
Blogs
Twitter
Mainstream News
3
96
1
Match 16
Brazil
vs
Mexico
Group A 00:30 IST
0 0
Conversational Cloud
football
#fifaworldcup2014
#bramex
#joinin
great
game
#bra
#bravsmex
#brazilvsmexico
half
#fifa
brazil
#fifa2014
supporting
saves #mexico
watching stadiumochoa
team score
0-0good
free
goal
watch
neymar
time
#brazil
#mex
match
guillermo
makes global
#football
soccer
mexico
#worldcup
cup
world
Match 17
Russia
vs
Korea Republic
Group H 02:30 IST
1 1
Conversational Cloud
group
world
cup
football
russia
korea
1-1
draw
south
kerzhakov #ruskor
#brazil
live
goal
team
republic
beat
playing
lee
cricket
goalkeeper
#fifa
moaningnews
#joinin
#fifaworldcup2014
#fifa2014
#kor
brazil
match
igor
akinfeev
#rus
soccer
#worldcup
#football india
football
australia
3-2
#ned
netherlands
#worldcup
world
cup
#espchi
played stadium
dutch
best
verge
beating
#fifaworldcup2014
brazil
spain
#caferio
great
ro16 soccer
#joinin win ends
#ausnedchile
beat
#ausvsned
#worldcup2014
#fifaworldcup
report
#fifa2014#aus
game
classic
team
match
#fifa
The Best of Both Worlds!! #ClingOnToFootball by Castrol Activ garnered social buzz by collaborating Bollywood &
Football through their online show. Celebrity Football Fans like Abhishek Bachchan, John Abraham engaged with the
most diehard Indian Football lovers and discussed about the tournament and the sport.
Match between Brazil and Mexico Garnered strong Online Buzz. OUTSTANDING performance by Mexico goalkeeper
Guillermo Ochoa caused MASSIVE social media roar and overshadowed other Match moments (#OCHOA).