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Phly 6 Entertainment Final Presentation
1.
2. Names & Titles
Ira Miller - CEO
Joe McGrath - VP of Sales & Distribution
Shon Jones - Award Winning Phly 6 Artist
Matt Williamson - Artists & Repertoire
Aamir Austin - Production Team Manager
Keith Boggi - Social Media Manager
3. Company Description
Founded June 2014
-Brand loyalty
-Locally supported
-Media focused
Ira Miller, CEO Phly 6 Entertainment
Rise in independent label success
4. âť– How many of you listen to music?
âť– How many of you use YouTube?
âť– How many of you have a Facebook?
5. Company Background
â—Ź Initial success of The Art of Rap EP
â—‹ First official Phly 6 release
â—‹ 20,000 plays within 3 weeks
â—Ź Large untapped market share in Tri-State
region
â—‹ Build a strong local infrastructure to ensure our
long term success
â—‹ Keep overhead costs low
6. Mission Statement
“The mission of Phly 6 Entertainment is to
gain a significant piece of the market share in
the Philadelphia and Delaware Valley region
through a commitment to excellence in all our
product offerings, through ecological methods
of distribution and maintaining a positive
community presence.”
7. Vision
The vision of Phly 6 is to set the new standard
in the recording industry, locally and beyond.
9. Competitive Advantages
â—Ź Technology- State of the art equipment
â—Ź Distribution- We get our music out by
â—‹ Streaming apps i.e. Soundcloud, Pandora, etc.
â—‹ Phly 6 website
â—‹ Physical copies
â– In store
â– At live performances, just find the Phly 6 booth
10. Competitive Analysis
Competition
â—Ź Phire Music- Started in 2009. They have the
experience and know how
â—Ź Rostrum Records- Started in 2003 and based
out of Pittsburgh
11. Technological Considerations
â—Ź Professional Studio hardware for artist.
â—‹ Variety of compressors, microphones, audio interfaces etc.
â—Ź Industry standard recording programs and software.
â—‹ Includes Pro Tools, Logic Pro, Ableton Live, Cubase.
â—Ź Incorporation of Social Media for promotion, advertising, and building
brand awareness.
â—‹ Uses sites like Twitter, Facebook, Instagram.
â—Ź Digital Distribution
â—‹ Use of Spotify and Soundcloud
12. Global Considerations
- Phly 6 is a local record label
- We plan to grow and expand throughout the
Tri-State region and beyond
- Artists can reach Phly 6 through phone or
email and social media such as Twitter,
Instagram and Facebook
21. Pricing Strategy
â—Ź Free music and ability to communicate
through social media
â—‹ Builds brand loyalty to increase lifetime value of
listeners
22. Pricing Objectives
â—Ź Obtain commercial financing of $80,000 by
June 2015
â—Ź Generate a net profit in the first two years
of operations
23. Place
â—Ź Phly 6 artists will play shows all over the
Tri-State area
â—Ź We remain passionately local
â—Ź We attract like minded artists from across
the globe to work with us
â—Ź Strong social media presence give us
accessibility to global marketplace
24. Promotion
â—Ź Concerts for our bigger artists are used to
raise awareness for other Phly 6 artists
â—Ź CD/Mixtape signings
â—Ź Meet and greets
â—Ź Fan recognition
â—‹ One fan will be picked to spend a day with their
favorite Phly 6 artist
25. Promotion
â—Ź Radio commercials
â—Ź Local street teams
â—‹ Handing out flyers for events, postering,
networking, talking to store owners, etc.
â—Ź Word of mouth
â—Ź Strong social media promotion
26. Implementation
â—Ź Use of Social media to gather support and
fans
â—Ź Music Streaming services introduce listeners