Date: 16th November 2017 Location: Self-Service Analytics Theatre Time: 15:10 - 15:40 Speaker: Carsten Bange Organisation: BARC / DOMO

1. Results from The BI Survey – the world’s largest
user survey on BI projects and tools
London, November 16, 2017
Dr. Carsten Bange
Founder and CEO of BARC

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The BI Survey

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Overview
The world’s largest business intelligence user survey
The BI Survey is BARC’s major annual report on the global business intelligence (BI)
software market. It is based on the world’s largest survey of BI users.
With a sample of over 3,000 survey responses, The BI Survey 17 offers an
unsurpassed level of user feedback on 42 leading BI solutions.
Scope of research
Our research covers issues ranging from the purchase cycle right through to deployment,
including critical information on performance levels, scalability and problems
encountered. 42 leading BI products are compared. Market trends are also examined.
Benefits
Buyers benefit from access to the single most comprehensive source of up-to-date BI
user sentiment available, accompanied by expert commentary and detailed product
information from BARC’s experienced analyst team.
The Analyzer - a powerful interactive online tool - is also included, enabling buyers to
perform their own unlimited custom analysis of the full survey data set.
www.bi-survey.com

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Key Facts
EditionParticipants
17th

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Participants by Region
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59%
27%
9%
3%
1%
Europe
North America
Asia and Pacific
South America
Rest of world

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Lessons Learned

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Business Benefits Index (BBI) and Best-in-Class Companies
We asked respondents the extent to which they have realized specific
business benefits. A weighted scoring system is used to derive a
composite score for each of the possible benefits based on the level of
benefit achieved. This is called the BBI (Business Benefits Index).
Best-in-class companies comprise the top 10 percent of companies,
based on their achievement of business benefits, while laggards are
defined as the 10 percent of companies achieving the lowest level of
business benefits.
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#1 Why the choice and comparison of BI products is important
Choosing a software product that doesn’t match your requirements can pose a serious threat to the success of your project.
Survey results show major differences in the business benefits achieved with different products.
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#2 How to select a BI product
Before committing to any product, it is best practice to conduct a detailed, formal evaluation of multiple products. Our findings
clearly show that companies performing multi-product evaluations achieve higher levels of business benefits.
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#3 What are the right criteria for evaluating BI software?
The criteria best-in-class companies use for selecting their BI software confirm that successful projects are based on
selecting the tool rather than the vendor.
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#4 Why implementation speed matters for a BI product
Quick implementation is key to the success of BI projects. Projects taking more than three months to complete lead to
significantly lower business benefits. Best-in-class companies prove that it can be done in just two months on average.
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#5 Why good support is especially important
When selecting BI software, pay close attention to the support options the vendor and implementation partner offer.
Companies that receive excellent vendor and implementer support achieve a higher level of business benefits than those that
receive poor support.
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#6 Best-in-class companies adopt BI trends more widely
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Source: BI Survey 17, n = 2505
75%
72%
68%
58%
54%
49%
48%
45%
44%
42%
36%
33%
39%
37%
41%
21%
17%
18%
13%
12%
8%
11%
10%
7%
Visual analysis
Self-service BI
Data preparation
Collaboration
BI with real-time data
Mobile BI
Visual design standards
Embedded BI
Spatial/Location analysis
Text data analysis
Sensor data analysis
Cloud BI/BIaaS
Best-in-Class
Laggards

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Domo in The BI Survey

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Demographics
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Many small scale deployments
but also some quite large ones
Remarkable result:
Very pervasive
deployment

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Domo usage
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Why organizations buy Domo
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How did Domo stack up in the dashboarding products peer group?
We calculated 29 user feedback KPIs based on the survey responses
Users rated Domo among the top 3 products in the dashboarding peer group in 10 user feedback KPIs
• Business value: Business benefits (#1)
• Customer satisfaction: Recommendation
• Customer experience: Ease-of-use, Data volume, Query performance
• Innovation (#1): Cloud BI, Mobile BI, Operational BI
Domo scored at the lower end of the spectrum in only two KPIs:
• Customer experience: Flexibility for users
[providing predefined dashboards is probably a common usage pattern for Domo?]
• Competitiveness: Competitive win rate
[a typical result for “hot” vendors with high marketing spend and high share of voice: they are considered in
many selection processes, even those that do not suit the product at all (e.g. companies looking for planning
solutions)]
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Check out www.bi-survey.com for more information!
Dr. Carsten Bange
Founder and CEO
BARC
cbange@barc-research.com
+49-931-8806510
CarstenBange
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