1. Personal Summary
I am a skilled copywriter, magazine editor, content creator and client
manager. My 16 years of experience has seen me produce and edit content
with a special focus on active lifestyle, sport, adventure, fitness and gear. I
have a track record of working with commercial brands to deliver authentic,
effective content, which reaches out to specific audiences using distinct
tones of voice, while activating amassadors. My print and digital portfolio
includes commissions for consumer lifestyle magazines and brands, and I
have developed an extensive network of media contacts.
Achievements
• Re-launching Healthy For Men to reach a lifestyle-orientated readership
• Pitching a winning digital content strategy to Holland & Barrett (GNC)
• Writing the official Get Fit For The Army guide with The British Army
• Delivering concepts and copy for This Girl Can with Media Blaze.
Agency and Editorial Experience
River Group, MediaBlaze, RPM Ltd, TRO Group, Telegraph.co.uk, GNC.co.uk,
Channel4.com, Men’s Fitness, Nat Geo Traveller, Cycling Weekly, Bikes Etc,
Stuff, Coach, Forever Sports, Runner’s World, GQ, Maxim, FHM, Loaded.
Career History
Oct 2014 - Jan 2016: Editor Healthy For Men (H&B in-store magazine)
Sep 2014 - Jan 2016: Content Writer & Editor www.GNC.co.uk
May 2010 - Current: Freelance Features Writer at UK consumer magazines
May 2010 - Aug 2014: Editor Flipside the lifestyle technology magazine
Nov 2005 - Apr 2010: Fitness Editor Men’s Fitness; features writer; copywriter
Sep 2003 - Oct 2005: Chief Sub Editor Men’s Fitness
1999 - 2003: Assistant Editor at Newsdesk Communications & IPC Media
Education
University of East Anglia: Hons Degree in English Literature 2:1 (1996-1999)
Norwich City College: CoHE Combined Arts (1995-1996)
Hills Road Sixth Form, Cambridge ‘A’ Level English Literature (1991-1993)
Sawston Village College: nine GCSEs at Grade C and above (1986-1991)
Interests
Cycling, rock climbing, snowboarding, creative writing and playing guitar.
COPYWRITER & EDITOR
SKILL SET
copywriter
client manager
team leader
tone of voice tuner
idea generator
social media pro
laser-eyed proofer
talent interviewer
content crafter
sport & fitness buff
photoshoot director
SEO, CMS, InDesign
10 Parkway Apartments
Goodchild Road
London N4 2BL
M 07884336271
matthewray@mac.com
British Citizen
References available on request
CAREER
STATEMENT
‘A creative engine
drives my successes
from re-launching two
magazine brands, to
building winning
content strategies. I
work within talented
teams to achieve
outstanding results.’
ATTRIBUTES
communicator
problem solver
creative thinker
team player
strategist
MATTHEW
RAY