1. David Cordero
Washington, UT 84780
(435) 512-1511 davidcorderopr@gmail.com
Twitter: @davidcorderosr www.linkedin.com/in/dcordero1
EXECUTIVE SUMMARY
Motivated leader, writer and public relations professional with years of experience in digital and
print media. Expertise in content creation, publicity and social media marketing campaigns.
CORE COMPETENCIES
 Social media marketing campaigns
 Written, oral communication
 Content branding
 Experience with Adobe InDesign
 Public Relations
 Web site management
 Event coordination
 Relationship builder
PROFESSIONAL EXPERIENCE
Sorenson Advertising ♦ St. George, UT
Public Relations Specialist: 3/2016 to present
 Strategized public relations plans for a variety of clients, including those in: tourism,
sports and outdoor recreation, health and wellness, and the communications industry
 Created and delivered presentations and strategic reports to clients
 Executed event coordination at IRONMAN 70.3 event, leading a team of 6
 Facilitated and fulfilled client requests to our creative and web teams.
 Generated followers to clients’ social media sites, including a 400 percent increase in
Twitter followers.
 Maintained relationships with local and regional media, serving as liaison for coverage
 Pursued new coverage leads for Sorenson’s media database
The Spectrum & Daily News ♦ St. George, UT
Planning Editor: 5/2015 to 1/2016
 Implemented and executed redesign of St. George Magazine, overhauled content to
engage more readers. Size of magazine increased 12.5 percent
 Established and maintained positive relationships with external customers
 Promoted TheSpectrum.com through social media campaigns on Facebook, Twitter and
Hootsuite, increasing followers by more than 30 percent
 Strategized branding strategies for features team reporters

2. Interim Executive Editor: 2/2015 to 5/2015
 Supervised staff of 27 full-time employees in The Spectrum’s St. George office, in
addition to satellite offices in Cedar City and Mesquite, Nevada
 Controlled budget with discretion on spending for contractors, supplies and travel
 Worked closely with Publisher to establish “HBO Special,” allowing a free trial of
TheSpectrum.com. Increased page views by 15 percent, helping convince Gannett to
loosen pay wall from 8 articles per month to 15 per month
Culture and Trends Editor: 3/2014 to 2/2015
 Assigned and wrote lifestyle and entertainment articles, arranged for photos and
coordinated page layout with off-site design team
 Coordinated schedules of two staff writers and 15 freelance writers
 Authored award-winning monthly column, profiling area World War II veterans.
Sports and Outdoors Editor/ Sports Copy Editor: 1/2006 to 3/2014
 Promoted to editor within one year, managed 4 full-time employees
 Hired, managed and trained sports department personnel in AP style, page design (Adobe
InDesign) and various writing techniques
 Cultivated strong reporting skills and consistently met tight deadlines
The Herald Journal ♦ Logan, UT
Sports Writer: 8/2001 to 1/2006
 Beat reporting of high school and college sports
 Created a five-part series on the rebirth of the Utah State women’s basketball program
 Earned awards for spot sports coverage in 2002 and 2004
EDUCATION
San Diego State University ♦ San Diego, CA
B.S. in Business Management
COMMUNITY INVOLVEMENT
 Publicity coordinator and participant in “Dancing With Your Community Stars”
fundraiser to benefit Washington County Children’s Justice Center
 Volunteer flight leader, publicity coordinator for Southern Utah hub of Utah Honor
Flight
 Strategizes and executes social media campaigns for DOCUTAH at the Electric
Theater
 Guest columnist for American Legion Post 90’s newsletter