An special insight in the visitors of Vakantiebeurs (Travel Fair Netherlands) who are interested in the destination: Africa. We asked our visitors what type of holidays they like, what they are looking for and what kind of countries they want to visit in the coming years.
4. 7,5
13
16
60
20
0%
20%
40%
60%
80%
100%
Very Good
Good
Moderate
Bad
Very Bad
Verdict on range of exhibitors
Average visit time
80%
4%
66% told us that they found new inspiration
for multiple holidays or travel destinations.
1 / 5 (23%) has changed the
plans for their holiday after
visiting Vakantiebeurs.
1 / 3th (37%) is surprised by
destinations that they would never
had considered before.
Almost half of the visitors (48%)
found new ideas & inspiration during
Vakantiebeurs that they would never
found somewhere else (due to contact
with locals from the country
during exhibition)
Of the visitors that visited the Vakantiebeurs consumer days:
Key Figures| Visitors
4h4m
5. Age Family situation Income
6
11
12
22
28
22
<25
25-35
35-45
45-55
55-65
65+
Average age: 51 years old
24
7
51
5
13
Families with children living at
home
Families without children living
at home, partner <35
Families without children living
at home, partner 35+
Single, < 35
Single, 35+
11
24
50
11
5
< average
Average
1,5x-2x average
3x average
4x average or
higher
Kerncijfers | Bezoekers
6. Comes for information about:
Netherlands
21%
Europe
73%
Outside Europe
65%
Interest in Africa:
Top 10 interest in African countries
1. South-Africa
2. Namibia
3. Tanzania
4. Madagascar
5. Kenya
6. Botswana
7. Gambia
8. Seychelles/Zambia
9. Morocco
10. Uganda/Mauritius
2,5x
The average spend on holidays of
an Vakantiebeurs visitor is 2,5 times
higher than the average Dutch
traveller.
How many times a year
will an Vakantiebeurs visitor travel?
Average spend on holidays
of an Vakantiebeurs visitor.
€ 3.158 p.p.p.y.
!
Key Figures | visitors
Rise of +50% compared
with last edition!
7.
8. 87%
11
11
63
24
0%
20%
40%
60%
80%
100%
Very good
Good
Moderate
Bad
Very bad
Rating
Average visiting time
87%
2%
From the visitors that are visiting Vakantiebeurs with the interest in African destinations:
Key Figures | Visitors with interest in Africa
4h8m
Almost 5 / 10th (48%) is surprised by
destinations that they would never
had considered before.
69% told us that they found new
inspiration for multiple holidays
or travel destinations.
More than half of the visitors (56%)
found new ideas & inspiration during
Vakantiebeurs that they would never
found somewhere else (due to contact
with locals from the country
during exhibition)
58%
mark 8+
9. Age Family situation Income
7
16
11
26
26
14
<25
25-35
35-45
45-55
55-65
65+
Average age: 48 year
(Africa interested visitors)
26
11
43
9
11
Families with children living at
home
Families without children living
at home, partner <35
Families without children living
at home, partner 35+
Single, < 35
Single, 35+
8
22
52
13
5
< average
Average
1,5x-2x average
3x average
4x average or…
Average spend on holidays
of an Vakantiebeurs visitor that is
interested in Africa as destinatino.
€ 3.633 p.p.p.y.
Key Figueres| Visitors with interest in Africa