1. Adults and the elderly have a greater interest in local
The target audience for my local newspaper newspapers than teenagers and children. There are a number
which I am designing is broad. The age range of reasons for this. Firstly newspapers in general are very
is roughly 20 years old plus. Teenagers don’t formal, text can be very wordy and some young kids may not
have a great interest in local newspapers, if understand its meaning. The majority of older people have a
they are then they’re more likely to read fairly large vocabulary. So they have no trouble reading the
national newspapers like the Sun or The stories, articles etc. Also content, use of images, colour can
Times. However this all depends on the make a difference too. For instance an article about politics is
person but on average most teenagers and hardly going to appeal to a young child or teenager, threes not
children don’t read local newspapers. much content within in a local newspaper which appeals to
their age range
Audience research
summary
The font styles ive used, Times New Roman,
Georgia, Arial etc are all clear and sharp. The
I have found out many ways to appeal to my local content is suitable for my older target audience,
audience through the conventions I use. Websites of the way it is written too appeals to them. The
local newspapers, printed versions etc have all helped colour scheme needs to be suitable, not too
what to include in my own local newspaper to appeal to vibrant and not too bland either. They don’t
my target audience. For example for layout I have used want distractions when reading an article or
columns to split up the text, making it clear for the story they are interested in.Content needs to be
person to read. appealing, fairly serious stuff, not too childish.
The only exception may be the humour part of
the newspaper.