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Do you dare to care? - The future of Leadership in UX

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Success is the ability and willingness to change. Everything starts and ends with people, so show that you care. Your product team members need to feel and act like they are partners in crime. Dare to adapt your leadership style based on team needs and their maturity. Sometimes you will need to lead or guide them, and sometimes it will be better to just leave them alone. Organisational design is more important than you think. Choose the model that will allow you to deliver holistic user experience @ scale. Only by optimising for both value and delivery, you will be able to minimise the waste and deliver the RIGHT thing FAST.

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Do you dare to care? - The future of Leadership in UX

  1. 1. Do you Dare to Care? SonjaRadenkovic The futureofLeadershipin UX Head ofUX Design at TomTom
  2. 2. BETTER FASTER CHEAPER
  3. 3. +HAPPIER
  4. 4. 66%WASTE
  5. 5. Sonja Radenkovic Head of UX Design at TomTom
  6. 6. A B
  7. 7. 10 HD Map
  8. 8. Real-timeservices
  9. 9. Success=Abilitytochange
  10. 10. Youcan’tbuyorcopyhighperformance
  11. 11. CARE
  12. 12. CARE&DARE
  13. 13. 01 CARE
  14. 14. People CARE
  15. 15. Identifyyourstars CARE
  16. 16. CARE Partnersincrime
  17. 17. People Identifyyourstars Partnersincrime CARE
  18. 18. 02 DARE
  19. 19. DARE Leadershipstyle
  20. 20. DARE Radical openness
  21. 21. DARE
  22. 22. DARE Organisational design
  23. 23. Optimizeforspeedonly?
  24. 24. Value Improve hypothesis Delivery Optimize for speed
  25. 25. Value Improve hypothesis Delivery Optimize for speed
  26. 26. Centralised Partnership
  27. 27. 8 Locations 22Nationalities 40 Team members MyUXteam
  28. 28. 33 UXFocus Teams Escher Warhol Dali Frida Banksy MokiPollock
  29. 29. 2 Design Review 1 Design Critique 3 Hot Topic
  30. 30. Leadershipstyle Radicalopenness Organisationaldesign Dare
  31. 31. 66%WASTE
  32. 32. Thank you! Sonja.Radenkovic@tomtom.com

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