You like Land Rover as well as we do? You have a lot of friends, the owners of Land Rover as well as we do? You love adventure as well as we do? So this letter we sent is EXACTLY to our friend in the big family of fans Land Rover!!!

1. THE WHOLE WORLD FOR THE LEGEND2 0 1 7 - 2 0 1 8
A U T O R A L L Y

2. THIS RELIABLE AND POWERFUL CAR IS A CONSTANT MEMBER OF ALL MAJOR
WORLDWIDE EXPEDITIONS AND HUMANITARIAN MISSIONS.
TRUE LAND ROVER DEFENDER HAS BECOME ONE OF THE
MOST FAMOUS 4X4 CARS IN THE WORLD.
The legend with 70 years history!
LAND ROVER | “DAY BORN LANDY” | EXPEDITION
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3. THE WHOLE WORLD FOR THE LEGEND2 0 1 7 - 2 0 1 8
A U T O R A L L Y
LAND ROVER | “DAY BORN LANDY” | EXPEDITION
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4. LAND ROVER | “DAY BORN LANDY” | EXPEDITION
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5. CONTENTS
MISSION
ADVENTURE SPIRIT
ВЕ A PART OF THE LEGEND
RALLY ROUTE
SPONSORSHIP TYPES AND PACKAGES
CONTACTS
RALLY GOALS
RALLY TASKS
RALLY TEAM
ORGANISATIONAL COMMITTEE
ON THE WAY
PR SUPPORT
PR PLAN AND INSTRUMENTS
PR SUPPORT FORMATS
PRESS MATERIALS FORMATS
LAND ROVER | “DAY BORN LANDY” | EXPEDITION
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6. MAURICE AND SPENCER’S
COUSINS WILKS
Nick and Stephen Wilks
LAND ROVER | “DAY BORN LANDY” | EXPEDITION
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7. THIS IS THE END…
29 January 2016 the last production day of
LAND ROVER DEFENDER in Solikhalle
plant. This is exactly the plant where
Morris and Spenser Wilks had started the
production of these legend cars.
Land Rover Defender is really an
automotive icon of Great Britain. More
than 2 million Defenders of all types and
series were produced during 68 years of
plant work. And the design has not change
dramatically during this period.
FIRST LAND ROVER
DEFENDER WAS SOLD IN
APRIL 1948.
Since that time this is the most de-
manding car for all emergency services
worldwide. Is is the best in Africa and
continues to serve in army in different
countries. DEFENDER was gifted Cher-
chille to his 80th anniversary and it is also
the favourite car of Queen Elisabeth.
LAND ROVER is famous worldwide for its aspiration for real 4X4 cars ready to overcome all obstacles.
During the last 70 YEARS LAND ROVER family has become a real park of cars sold out all over the world. And as LAND ROVER
prepares for new victores, we decided to look back and recall all major steps of the brand’s 70 YEARS history full of adventure
and new interesting roads.
LAND ROVER IS THE
FAVOURITE CAR OF BRITISH
ROYAL FAMILY
DEFENDER is truly the successor of the
very first LAND ROVER with HUE 166
license number , which was sold back in
April 1948.
It has become the star in famous James
Bond and Lara Croft movies. And it is hard
to imagine different car than DEFENDER
in Rock-climber movie with Silvester
Stallone.
The production had to be stopped a
year ago already, but DEFENDER lovers
continued its life for one year more.
The 2mln’s practically fully handmade
DEFENDER was recently sold for 400 000
pounds on charitable auction.
Today JAGUAR-LAND ROVER works
on the new DEFENDER, which has to be
shown at the end of 2016.
EXECUTIVE DIRECTOR
Spenser Wilks
LAND ROVER | “DAY BORN LANDY” | EXPEDITION
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8. LegendLegendWhole World Builds Up
Whole World Builds Up
Land Rover
Land Rover
LAND ROVER | “DAY BORN LANDY” | EXPEDITION
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9. MissionLAND ROVER AND ADVENTURE HAS BECOME TRUE COMPANIONS CONNECTION MIL-
LIONS OF PEOPLE ALL OVER THE WORLD.
TODAY, WHEN THE LAST OLD TYPE DEFENDER HAS BEEN
PRODUCED THIS YEAR, WE START THE NEW GREAT ADVEN-
TURE. EVERY DEFENDER LOVER IN ANY COUNTRY WILL BE
ABLE TO TAKE PART IN IT.
THIS WILL BE RALLY, BUT NOT JUST IT. WE WANT TO BUILD
LEGENDARY LAND ROVER SERIES 1 ON THE WAY. ACTUAL-
LY WE ARE GOING TO ASSEMBLE THE CAR WITH DEFENDER
LOVERS IN DIFFERENT COUNTRIES IN LINE WITH PLANT IN-
STRUCTIONS.
LAND ROVER | “DAY BORN LANDY” | EXPEDITION
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10. Rally
goals
THE RESULT OF WHICH WILL BE NEWLY ASSEMBLED LAND ROVER SERIES 1 WITH
ALL THE ADVENTURE SPIRIT IT HAS AND WE LOVE IT FOR.
TО MAKE REAL WORLD
WIDE EXPEDITION
FROM ALL LOVERS OF TRAVEL AND ADVENTURE
TO SAY THANK YOU TO
THIS ICONIC CAR
01
02
03
WITH THE PARTICULAR CAR ASSEMBLED IN MANY COUNTRIES
TO GET INTO
GUINNESS BOOK
LAND ROVER | “DAY BORN LANDY” | EXPEDITION
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11. Rally
tasks
WITH THE HELP OF LAND ROVER CLUBS ALL OVER THE WORLD
LAND ROVER SERIES 1
ASSEMBLING ON THE WAY
IN DIFFERENT COUNTRIES ON THE RALLY WAY
MEETING WITH LAND
ROVER OWNERS
01
02
03
AS THE BEST TRAVEL AND ADVENTURE CAR
TO SUPPORT
LAND ROVER IMAGE
LAND ROVER | “DAY BORN LANDY” | EXPEDITION
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12. ADVENTURE SPIRIT IS SOMETHING INSIDE EVERY LAND ROVER OWNER THAT PUSHES HIM TO BREAK NORMAL
ROUTINE FOR SOMETHING NEW, EXTRAORDINARY AND IMPRESSIVE.
MANY ADVENTURES STARTS FROM CHILDHOOD AND LAND ROVER
HELPS TO REALIZE THEM WHEN YOU BECOME GROWN UPS.
Adventure
spirit
LAND ROVER | “DAY BORN LANDY” | EXPEDITION
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13. Be part of the
legend
YOU WILL REMEMBER IT FOR MANY YEARS AND WILL BECOME THE BEST STORYTELLER FOR YOUR FAMILY AND FRIENDS.
WANT TO JOIN – WIN THE CONTEST*
* CONTEST SHOULD BE WORKED OUT AND ORGANIZED TOGETHER WITH
LAND ROVER ANВ ADVERTISING AGENCIES
THERE IS A SPECIAL OPTION FOR LAND ROVER
OWNERS IN OUR PROJECT.
YOU CAN JOIN US ON THE WAY FOR FEW WEEKS AND GET THIS
FANTASTIC ADVENTURE SPIRIT WITH US.
LAND ROVER | “DAY BORN LANDY” | EXPEDITION
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14. Rally
team
- 4 PILOTS, 4 NAVIGATORS-MECHANICS (PRESS)
- CONTEST WINNERS
- THOSE WHO READY TO PAY TO TAKE PART
- 6-8 BIKE PILOTS (SHOOTING TEAM)
RALLY
MEMBERS:
LAND ROVER DEFENDER & DISCOVERY
RALLY
CARS
01
02
03
BMW GS ADVENTURE OR BAJAJ
RALLY
BIKES
ORGANIZER - LAND ROVER CLUB RUSSIA
LAND ROVER | “DAY BORN LANDY” | EXPEDITION
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15. LAND ROVER | “DAY BORN LANDY” | EXPEDITION
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16. Rally route
120 000 KM.
5 CONTINENTS.
MORE THAN 100 COUNTRIES.
MORE THAN 1000 SETTLEMENTS.
50 LAND ROVER CLUBS ON THE WAY.
380-420 DAYS
01
02
03
04
05
06
Rally Press
coverage
PRESS SUPPORT BY TVС, RUSSIA TODAY AND AUTO 24
TV CHANNELS
PUBLICATIONS IN AUTO.MAIL.RU, PROEXPEDITION.RU,
EX-RO ADMEDIA.RU, DRIVE2.RU AND OTHERS
BLOGS AND FORUMS: VINSKY, ADVENTURISM AND
OTHERS, BRAND PAGES AND FORUMS OF RALLY
PARTNERS
TOTAL COVERAGE ( TNS) - MORE THAN 100 MLN PEOPLE
LAND ROVER | “DAY BORN LANDY” | EXPEDITION
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17. On the
Rally
way
RALLY TEAM WILL:
MEET WITH LAND ROVER CLUBS AND
OWNERS
MEET WITH REPRESENTATIVES OF LAND
ROVER- JAGUAR OFFICES, PRESS
CONFERENCES
LAND ROVER SERIES 1 ASSEMBLING
ACCORDING TO THE ASSEMBLING PLAN
VISIT PLACES OF INTEREST
MEET WITH INTERNATIONAL PARTNERS
TV, PHOTO AND MOVIE SHOOTING WITH
RALLY MEMBERS FOR PRESS COVERAGE
DURING THE RALLY
LAND ROVER | “DAY BORN LANDY” | EXPEDITION
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18. PR plan
and instruments
• PARTNER’S PRESS
• CONTESTS FOR RALLY MEMBERS AND
MEMBERS OF LR CLUB
• AUTO PRESS
• TV ADS AND MOVIES ON THE CHANNELS OF INFO PARTNERS
• AUTO PRESS, FORUMS, BLOGS
• INTERNET VIDEO
• SMM CONTESTS AMONG LR CLUB MEMBERS
• FULL SCALE MOVIE ABOUT THE RALLY
• PR IN PARTNER’S INFO PRESS WITH THE RESULTS
• AUTO PRESS, BLOGS
START
ON THE WAY
01
02
03 AFTER FINISH
LAND ROVER | “DAY BORN LANDY” | EXPEDITION
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19. PR support
formats
TV SHOOTING GROUP AS RALLY MEMBERS FOR
REGULAR PRODUCTION OF TV ADS AND SMALL
MOVIES
PHOTOGRAPHER AND BLOGGER IN THE TEAM FOR
REGULAR PR COVERAGE IN INTERNET FROM EVERY
VISITING COUNTRY
EVERY DAY POSTING OF ARTICLES AND PHOTOS IN
FB AND INSTAGRAM, ONGOING SMM DIALOG WITH
LAND ROVER CLUBS AND OWNERS ALL OVER THE
WORLD
CONTESTS FOR EVERYBODY INVOLVED
FULL SCALE RESULTING MOVIE ABOUT THE RALLY
LAND ROVER | “DAY BORN LANDY” | EXPEDITION
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20. Press materials
formats
MOVIES ABOUT LAND ROVER SERIES 1 ASSEMBLING PART BY PART IN DIFFERENT COUNTRIES CAN BE
COMPARED WITH SO POPULAR PROGRAMS ON DISCOVERY CHANNEL
WE WANT TO STRESS ADVENTURE SPIRIT ON THE RALLY WAY – PLACES OF INTEREST VISITS, OVER-
COMING OF ALL OBSTACLES, RENEWAL OF LAND ROVER 1 SERIES. ALL THESE WILL GIVE DYNAMIC
AND HIGH INTEREST FOR SUCH MOVIES.
TV MOVIES ABOUT THE RALLY MISSION AND EVENTS ON THE
WAY PRODUCED BY RALLY SHOOTING GROUP AND CHIEF
LAND ROVER | “DAY BORN LANDY” | EXPEDITION
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21. Sponsorship
packages
WE ALSO READY TO DISCUSS SPECIAL PROGRAMS AND FORMATS OF ADDITIONAL PR
COVERAGE IN PRESS AND INTERNET.
WE HAVE THE FOLLOWING PACKAGES FOR
OUR PARTNERS:
FULL DESCRIPTION OF PACKAGES IS
ATTACHED IN SEPARATE FILE.
• AUTO PARTNER (1 PACKAGE)
• MOTO PARTNER (1 PACKAGE)
• OIL PARTNER (1 PACKAGE)
• GENERAL PARTNER (2 PACKAGE)
• BUSINESS PARTNER (3 PACKAGES)
• RALLY PARTNER
LAND ROVER | “DAY BORN LANDY” | EXPEDITION
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22. Contacts
YANSHEV ALEXANDER – MASTERLR@LR-CLUB.COM
KIRILL KOBYLIANSKI – LOADRUNNER3D@YAHOO.COM
DMITRY ZAKHAROV – INFO@LR-CLUB.COM
LAND ROVER | “DAY BORN LANDY” | EXPEDITION
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23. LAND ROVER | “DAY BORN LANDY” | EXPEDITION
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24. THE WHOLE WORLD FOR THE LEGEND2 0 1 7 - 2 0 1 8
A U T O R A L L Y