Renault alaskan concept press release

1. RENAULT UNVEILS THE ALASKAN
CONCEPT AND OUTLINES ITS
AMBITIOUS PLANS FOR THE LCV
MARKET
03/09/2015



2. 






 RenaultALASKAN Conceptpreviews forthcoming pick-up model
 ALASKAN Conceptdesigned for business,leisure and everyday use
 New one-tonne pick-up model to be unveiled in firsthalf of 2016
 Pro+ global expert brand unveiled to serve LCV customers and users
 Renaulthas been number one in LCVs in Europe for 17 years
As Europe’s number one LightCommercial Vehicle (LCV) brand for the past17 years, and in addition to its
strong positions in the South-American and African markets,RenaultGroup is now shifting up a gear with a view
to taking RenaultLCV forward from being a top regional player to a top global player.

3. In order to achieve this ambition,Renaulthas decided to move into the pick-up market, a segmentthataccounts
for more than one-third of global LCV sales.LastJune,in Buenos Aires,the brand launched the distinctive new
RenaultDuster Oroch pick-up which is intended for the South American market,while the ALASKAN Concept
that is being unveiled today is a striking show truck which paves the way for a forthcoming model thatwill have a
global calling.
In parallel to its productand marketoffensives,Renaultis also launching RenaultPro+,a global expert brand
committed to serving LCV customers and users.In addition to providing tailor-made products and services,the
specialistRenaultPro+ network will deliver a rewarding experience atevery step of the journey for bus iness-user
customers,from advertising to aftersales service.The RenaultPro+ expert brand embodies Renault’s customer
promise and forms an integral partof its plans to become a top global LCV marketplayer.
“We are now equipped to take our Global Growth Plan forward and fulfil the aspirations ofbusiness users and
individual LCV customers across the world thanks to an enhanced productline-up,new services and an
upgraded customer experience”,commented Mr Ashwani Gupta, Vice-President,Global Head of LCVs.
RENAULT’S LCV CREDENTIALS
A worldwide player, with a broad geographical spread of production facilities
 Vehicles sold in 112 countries,with top markets outside ofEurope being Brazil, Argentina, Turkey, Morocco
and Algeria.
 Vehicle production on three continents:Europe (France), America (Argentina, Brazil) and Africa (Morocco).
A regional leader*
 Number one in Europe since 1998,
 Number one in North Africa since 2010,
 A top-three player in South America since 2008.
Strong positions in many countries*
 Brazil: Kangoo #1, Master #1
 Argentina: Kangoo #1, Master #2
 Columbia: Kangoo #1,Master #3
 Algeria: Kangoo #1,Master #1
 Morocco: Master #1, Kangoo #3
 Australia: Kangoo #2, Master #3
A leading position in the electric LCV market
 The firstmainstream brand to marketan electric LCV,
 The Kangoo Z.E. is sold in 45 countries,
 The Twizy Cargo is the latestaddition to the LCV Z.E. range.
Solutions for all customers
 From tradespeople to big LCV fleet operators worldwide,

4.  A network of 360 approved converters in 27 countries to adaptvehicles to customers’ needs.
(*) Not including pick-ups
1. Renault takes the wraps off the ALASKAN Concept pick-up, a one-tonne show truck
After introducing the Duster Oroch earlier this year, Renaultis now taking the wraps off the ALASKAN Concept
which marks a further step forward in its bid to win over customers in the constantly-growing pick-up market.
Pick-ups accountfor around one-third of total LCV sales and open up a fresh front for Renault’s product
offensive.
The ALASKAN Conceptis a striking show vehicle that paves the way for a pick-up that will have a global calling.
It combines a payload ofone tonne with cutting-edge,athletic styling to meetthe exacting needs ofbusiness
users and individuals alike.
The ALASKAN Concept: robust, athletic, cutting-edge styling
The ALASKAN Concept’s status-enhancing design fits perfectlywith the aesthetic expectations of the pick-up
segment,whilstremaining true to the Renaultbrand’s own styling cues.
 A head-turner…
o The dimensions ofthe assertive,status enhancing ALASKAN Conceptensure a forceful stance,
o The design ofits robustyet athletic sculpted sides includes prominentwheel arches filled with 21-inch
wheels,
o Its lines combine a sense ofhigh-tech engineering with an impression ofrobustness.
 Its eye-catching front-end styling incorporates Renaultdesign cues which bring a modern,aesthetic touch to
the world of pick-ups:
o A large,prominentlogo,
o An impressive bonnethighlighted byfour sculptured ribs thatheighten the impression ofstrength,
o A combination ofsatin-effect,brushed and polished metal finishes,
o Blue and yellow detailing on the door mirrors,brake calipers,wheel rim centres and fronttow hook
visually enhance the ALASKAN Concept’s poise,
o C-shaped head lights,
o Full-LED lighting signature.
Laurens van den Acker, Senior Vice-President,Corporate Design,commented:“The styling of the ALASKAN
Conceptsticks to the rules ofthe pick-up segment,including impressive dimensions and a visual sense ofpower
and robustness.At the same time,we have dialed in specific Renaultcues in the form of an attractive, status -
enhancing front-end design.”
 The ALASKAN Conceptis powered by Renault’s proven four-cylinder,twin turbo diesel engine which
features in the existing Master range:
o Twin turbo technology:a small turbo for smooth acceleration atlow engine speeds,plus a bigger
turbo for higher revs.
o This longitudinally-mounted twin turbo powertrain is lighter than average equivalentengines,

5. o Outstanding acceleration performance,plus class-topping fuel economyand low CO2emissions.
The ALASKAN Concept: designed to make the most out of life in three different worlds
The ALASKAN Conceptis a ‘work hard, play hard’ all-road vehicle designed to meetthe requirements ofthree
different worlds:business and leisure use,plus everyday motoring.
 Perfectly suited to the needs of business users:
o Strong chassis for excellentroad holding,high ground clearance and distinctive driving comfort,
o A payload of more than one tonne with five passengers onboard and a long,wide load bed,
o Load bed incorporating three longitudinal recesses suitable for fixing equipment,
o Additional storage bins either side ofthe load bed for the secure protection of equipment,
o Best-in-class fuel efficiency, plus impressive power outputand acceleration performance.
 The ALASKAN Conceptis the perfect companion for leisure use,too:
o Ideal for road trips, adventure or sports use.Its big load bed can comfortablyaccommodate mountain
bikes,camping gear or surfboards,etc.Availability of a range of outdoor accessories (load bed
liners,covers,etc.),
o Premium travelling comfort,together with highestqualitystandards in terms ofequipmentand
connectivity,
o Lastbut not least,a camera located inside the door mirror housings to permitthe filming ofpassing
landscapes.
 For everyday motoring:
o A status-enhancing vehicle complete with large 21-inch wheels,user-friendlydriving comfortand
modern urban styling that sets it apartin the pick-up world,
o A sporty, appealing look:
 Large LED Pure Vision rear lights with brushed and polished aluminium surrounds framed by
C-shape direction indicators,
 Sophisticated rear-end styling heightened bythe central aluminium exhausttail pipe.
Hasselblad and ALASKAN Concept
Renaultand Hasselblad worked jointlyto underline the ALASKAN Concept’s abilityto adaptto three different
types of use:business and leisure use,and everyday motoring.Hasselblad is a Swedish manufacturer of
cameras and photographic equipment.It is famous for having provided photographic equipmentfor the Apollo
programme which took men to the moon for the firsttime.
A one-tonne pick-up to follow in the wake of the ALASKAN Concept show truck:
 The production version’s design will be similar in spiritto that of the ALASKAN Conceptand will feature the
same dimensions,
 A broad range of body types and powertrains will be available,
 It will be a high-end pick-up for business and leisure use,as well as for everyday motoring,

6.  It will capitalize on Renault’s crossover know-how with models like Captur and Kadjar.
This new one-tonne pick-up will be unveiled in the first half of 2016.
2. Renault outlines its ambitions for the LCV market
As Europe’s number one LightCommercial Vehicles (LCV) brand for the past17 years, and in addition to its
strong positions in the South-American and African markets,Renaultis now shifting up a gear to take Renault
LCV forward from being a top regional player to a top global player.LCVs are a major strategic market,with over
14 million sold in 2014.
In order to achieve this objective, Renaulthas embarked on assertive productand marketoffensives,while at the
same time striking up solid partnerships and enhancing the experience of its customers thanks to the Renault
Pro+ expert brand.
A multi-faceted offensive: products, markets and partnerships
 RenaultLCV is launching an ambitious product offensive, as illustrated by the ALASKAN Conceptwhich
paves the way for the one-tonne pick-up.
Other illustrations include:
o A renewedLCV range
 The New Trafic and New Master in 2014.
 The new Kangoo mid-2013.
o The new Renault Trafic (270 variants)
 A brand new vehicle and a true mobile office.
 A huge success with sales amounting to 40,000 vehicles up to end of June 2015,an
improvementof12.5% over the same period in 2014.
 A multiple award winner,including the 2015 Argus Trophy in France, What Van? awards in
the United Kingdom,Van of the Year in Finland,BestLCV in Germany and Croatia, etc.
“The new Trafic replaces the former-generation version which reached sales ofmore than 1.6 million units.The
new Trafic has received a high number of awards;itfeatures numerous innovations,including its Wide View
mirror and its mobile office,” commented Pascal Schmitt,Global Commercial Director,LCVDivision.
o The new Renault Master (350 variants)
 New front design,engine range renewed,latesttechnologies (incl.ESC,Extended Grip,
Wide View mirror etc.), for an updated leader.
o Electric LCVs
 Renaultwas the firstbrand to offer an electric LCV range (Kangoo Z.E. and Twizy Cargo).
 The Kangoo Z.E. is marketed in 45 countries.
 Renaultis also launching an offensive in the pick-up market. The pick-up marketaccounts for more than 5
million vehicles in 2014.
o The growth in the global LCV marketcan be primarilyattributed to the expanding pick-up market,
which comprises three classes:

7.  Half-tonne pick-ups:3% of the global market,with a growth perspective of 35% between
2014 and 2019.
 One-tonne pick-ups:17% of the global market,with a growth perspective of 19% between
2014 and 2019.
 Full-size pick-ups:18% of the global market(90% in the US and Canada).
Source: Global Insight
o Renault’s pick-up marketoffensive:a four-step strategy:
 The Duster Oroch Concept,unveiled in Sao Paulo,Brazil, in October 2014,
 The Duster Oroch, unveiled in Buenos Aires,Argentina, in June 2015,
 The ALASKAN Concept,unveiled today in Paris,France,
 The one-tonne pick-up,due in the first quarter of 2016, with a global calling.
Focus on the Renault Duster Oroch, designed in and for Latin America
The RenaultDuster Oroch is the only pick-up designed on a Sport Utility Vehicle platform,that of the Renault
(Dacia in Europe) Duster.
It is a genuine,nimble and reliable double-cab pick-up,with four doors,five seats,and a generouslysized load
bed. It inherits the Duster’s styling,equipmentand accessories,along with additional upgrades and innovations.
Its in-car equipmentpackage is worthyof that of a C-segmentSUV.
A wide range of accessories allows users to personalize their vehicle and adaptit to their particular use.The
RenaultDuster is a global success.It is the Group’s best-selling model:about400,000 units in 2014 in some 100
countries.
 Along with its productand marketoffensive, solid partnerships are a fundamental partof RenaultLCV’s
Global Growth Plan:
o Nissan and Renaulttogether have developed the one-tonne pick-up truck for Renaultwhich will share
some ofits architecture with the Nissan NP300.
o Nissan,Daimler,General Motors Europe and RenaultTruck are sharing RenaultLCVproducts,
components or expertise thanks to strong long-lasting partnerships.
o Fiat is a recentnewcomer to the RenaultLCV partnership portfolio.The Sandouville plantin France is
to build a Trafic-based FiatLCV from mid-2016.
Launch of the Renault Pro+ global expert brand
Business customers have specific needs.Building an expertbrand provides Renaultwith an opportunity to
address business customers with specific communication and a clear message.The brand is also a marker of the
specific services thatRenaultPro+ offers to its business users.
Renault Pro+: an expert-brand with global ambitions
 Renaultis launching RenaultPro+,a worldwide expert brand dedicated to buyers and users oflight
commercial vehicles,providing tailor-made products and services through a highlytrained specialistnetwork.
 Until now, Pro+ was the name for RenaultLCV’s specialistnetwork,offering comprehensive services to LCV
buyers and users,in specific points ofsale with high volumes ofLCV activity.

8.  Now,as an expert brand,in addition to be a specialistnetwork,RenaultPro+ will accompanyRenault’s LCV
customers along their entire journey, from searching for the rightvehicle and purchasing it,to the whole
ownership period-ensuring a positive customer experience throughoutthe vehicle’s lifetime.
 The RenaultPro+ expert brand embodies Renault’s promise to its LCV customers,as well as its ambitions
in the global LCV marketplace.
“Using RenaultPro+ as an expert brand is a strong commitmentto meetthe needs ofour LCV customers.The
customer experience we offer will expand thanks to our bespoke know-how and by strengthening our offer in
terms of products and services”,commented Fabien Goulmy,RenaultPro+ Brand General Manager.
Specific Renault Pro+ products
The products RenaultPro+ offers LCV customers feature three differentiating characteristics:
 ‘Tailor-made’ vehicles,as illustrated bythe extent of Renault’s LCV range (more than 640 versions) and
specific adaptations which provides a response to all types of customer needs.
 ‘Ingenious Innovation’,as illustrated bythe Wide View mirror which optimizes driver and passenger safety,
 ‘EasyExperience’, as highlighted bythe Trafic and Master’s Mobile Office conceptwhich provides a
seamless extension ofthe user’s actual office,
Dedicated Renault Pro+ services
 In 2020,80% of the Earth’s population will be connected.The internet is a constantlyavailable interface
between customers and car dealers and manufacturers.
o RenaultPro+ accompanies all ofits customers along every step of their personal journey,from looking
for a new vehicle on the internet to servicing and repair requirements:a smooth,simple customer
journey.
 The services provided by RenaultPro+ will differ slightlydepending on individual markets:
o Some services focused on LCV buyers, such as the Converter Vehicle Financing available in France and
Poland,will be more broadlydeployed through RenaultPro+ expert brand.
o Other bespoke services will be developed in order to answer the local needs thatcan vary from one
country to another,i.e. specific leasing offers for LCVs with bespoke finance plans for vehicle
conversions,insurance plans for tradespeople,used LCVprogrammes,etc.
Renault Pro+: a network of specialists
 Today, some 600 specialistdealers across the world are providing LCV customers with their broad
expertise.
 The RenaultPro+ specific network is perfectly qualified to meetthe needs of business users.
These services combine with extended opening hours,fastservicing,while-u-waitdiagnosis and the availability
of replacementvehicles to keep customers on the move and working.
“Our ambition is to take RenaultLCV forward from being a top regional player to a top global player. To achieve
this,we have planted the right seeds bymoving into new markets,introducing new products,striking up new
partnerships and providing our customers with an upgraded experience. We are now ready to roll out this
strategy via our new RenaultPro+ expert brand”, commented Mr Ashwani Gupta, Vice-President,Global Head of
LCVs.