Sachin Thorat's document discusses social media marketing. It defines social media marketing as advertising and promoting brands on platforms like Facebook, Twitter, YouTube, and Instagram to boost sales and traffic. It outlines different types of social media marketing like social networks, bookmarking sites, social news, media sharing, and microblogging. Finally, it discusses the impact of social media marketing, including increased website traffic, brand awareness, loyalty, sales, and customer service while providing competition insights.

1. NAME : THORAT SACHIN TANAJI
ROLL NO : 215
DIVISION : B
CLASS: FYB.COM
NAME OF THE TOPIC : SOCIAL MEDIA MARKETING
SEMISTER : I
SUBJECT : BUSINESS COMMUNICATION
DATE OF SUBMISSION : 6 DEC 2021

2. What is social media marketing
• Social media marketing is all about advertising and promoting a brand and product
on various social media platforms to boost sales, drive more website traffic and build
brand authenticity.
Facebook Twitter,
Google,Youtube, LinkedIn,
Pinterest, Instagram,
Tumbler, Reddit,
Snapchat,etc are the known
social media platforms
among users.

3. • Social media is a vital element for the online
business.
• It is an of producing traffic to site for generating
business through online social group.
• Social media marketing is used as a branding
tool and can increase conversion , sale tracking
, page views and add exposure.
• It is simple and low cost way if increasing sale
and to bring traffic to the website.
• Social media marketing is easily sharable
marketing.
• Social media marketing a very broad term.

4. Types of Social Media Marketing
Types of social media marketing
• Social networks
• Bookmarking sites
• Sociall news
• Media sharing
• Microblogging
• Blog comments and
forums

5. SOCIAL NTWORKS
A social network site is a social media site that allows users
to connect and share with people who have similar interests and
backgrounds. Facebook is the most popular example of a social
network website
__________

6. BOOKMARKING SITES
These sites allow users to save and organize links to
any number of online resources and websites. A great feature of
these services is the ability for the user to "tag" links, which makes
them easier to search, and invariably, share with their followers
_______________

7. SOCIAL NEWS
This is a social news site that allows its users to
post news links and other items to outside articles. Users then vote
on said items, and the items with the highest number of votes are
most prominently displayed
_________

8. _MEDIA SHARING_
Media sharing websites allow users to share different
types of media, such as pictures and video. Most of these sites also offer
social features, like the ability to create profiles and the option of
commenting on the uploaded images.
_______

9. MICROBLOGGING
These are just what they sound like, sites that allow the users to
submit short written entries, which can include links to product and service sites, as well
as links to other social media sites
_______

10. BLOG COMMENTS AND FORUM
An online forum is a site that lets users engage in
conversations by posting and responding to community messages.
A blog comment site is the same thing except a little more focused

11. Features of social media marketing
____________________________
Run Targeted Campaigns
Have Maintained An Excellent
Reputation
Run Focused Campaigns

12. The Company Delivers
Measurable Results .
The Company Offers Great
Content
Keeps Your Campaign Simple As
Possible

13. Select The Right Platform For The
Messages
The Company Should Run A
Memorable Campaign
Works Closely With Your Business
Delivers Profitable Results

14. IMPACT ON SOCIAL MEDIA MARKETING
Effect On Website Traffic
Effect On Brand Awareness
Effect On Brand Loyalty
Effect On Customer Service
Effects On Competition
Effects On Sales

15. Social media has a powerful platform for consumer
engagement. The social media space also presents a basket of
customer attitudes, perceptions and customer feedback.
CONCLUSION
REFERENCES
https://www.sfwpexperts.com/inbound-marketing-series-what-is
https://www.cloohawk.com/blog/6-positive-effects-social-media-marketing
https://www.99dollarsocial.com/10-features-look-social-media-marketing
https://www.powershow.com/view0/86d4e2-MTExO/Social_Media_Marketing