A advertising strategy presentation for March Madness for class of advertising strategy with professor Mrs. Key Fowler at University of Miami 2008. How to gather more people to cheer for their teams together with slogan Be rival be friends..creative advertising solutions with my classmates at UM.

1. Avertising campaign for March Madness - advertising class with Key Fowler at Univeristy of Miami 2008 by Masha Zunich, Wendy Sung and Sean Flynn

2. Tree house We believe good ideas have the power to change the world. Good ideas cost no more than bad ones, but at the end they become priceless! Tree house = Playful creativity in friendly atmosphere with a view  Strong tree = agency knowledge Our commitment to diversity starts with our most valued asset – our employees – we are friends.

5. Some insights where we go with our friends and watch a game sometimes we are cheering for different teams but still friends Is a good way to get the energy out and let it gooo

6. Media Selection & Timing BEFORE START DURING Direct mail * * Grassroots Sign up begins after Selection Sunday, school tournaments should be finished before Final 4 Weekend * Interactive Linked to Grassroots, should be placed after Selection Sunday on student frequently visited websites Outdoor on billboards, buses, train stations, subways. * * TV * run after the tournament starts & continue to keep people excited , on major sports entertainment, News networks * Diversity TV mainly in urban centers (especially Cal) on News, Sports and Entertainment networks

7. Direct Mail

8. Direct Mail

9. Grassroots

10. Interactive

11. Show me what u got?

13. Diversity

22. Watch it on

23. Tv Spot

25. ???

30. Watch it on

31. College basketball has an extremely passionate following. What’s unique about the sport is that everyone bonds over March Madness, regardless of what team you are rooting for—be it your friend or your rival.