The document describes a future of advertising workshop that will take place. The workshop will: 1. Immerse participants in 4 scenarios for what advertising may look like in 2050, including ads being seamlessly embedded into daily life and advanced neuro-messaging technology. 2. Teach participants tools for strategic foresight and disruption sensing so they can envision the future of their own businesses years in advance. 3. Show examples of how leading brands are already preparing for the future of advertising through experimentation and building new capabilities.

1. 1
Signal Scenarios
Kickoff
Future of Advertising
Creating the Future of Advertising 2050

2. 2
Workshop Overview
Participants will journey into the future advertising as we
unveil the disruptive trends and technologies of
tomorrow and equip you with the toolkit to future proof
your business.
We will venture into several different “futures” where
advertising becomes seamlessly integrated into our daily
lives, the boundaries between the physical and digital
become non-existent, and power returns to consumers
who control their personal data and how it is used.
The workshop will not only highlight what’s to come, it
will introduce strategic foresight and scenario planning
tools so participants can do their own disruption sensing,
and learn how to sift through the noise to identify the
critical uncertainties that will affect their business. We will
also see how several leading brands are already taking
steps to prepare for advertising in 2050.

3. 3
Key takeaways from the workshop
Immersive yourself in 4 unique
worlds that describe what the the
future of advertising and consumer
engagement may look like in 2050
Learn the tools and approaches to
do your own disruption sensing and
envision the future of your business
5, 10, even 20 years out
Take action. See examples of how
leading brands are experimenting
and building capabilities now, to
prepare for the future of advertising.
1. 2. 3.

4. 4
What is Strategic Foresight?
Foresight uses a range of methodologies, such as scanning the horizon
for emerging changes, analyzing megatrends and developing multiple
plausible scenarios, to reveal and discuss useful ideas about the future.
It helps organizations
1. Become more resilient
2. Consider the risks and consequences of trends and events
3. Be intentional about the future you want to create, or avoid

5. 5
Robot Creatives
AI-generated content has
moved past the hype, forever
changing how advertising is
created and delivered. Hyper-
personalized experiences are
finally made possible with AI
utilizing customer behavior
patterns and preferences in
real time.
Advertising 2050: Our 4 Scenarios
Ads Everywhere
Read My Mind
Ads are embedded
seamlessly in into our lives
as we are surrounded by
screens, sensors,
holographic displays, and
smart interactive
interfaces.
Advancements in brain-
computer interface
technology will enable neuro-
messaging and subliminal
advertising. Advertisers tap
into our subconscious desires,
subtly influencing our
decisions.
Power to the People
Consumers reclaim control
on how their data is use,
granting access only when
they recognize the value
proposition. By 2050,
advertisers will rely
blockchain technology to
strike a balance between
personalized advertising
and protecting consumers’
privacy.
We will introduce 4 different views of what advertising may look like in the future, highlighting the
emerging technologies and trends that are enabling these worlds to come to life.

6. 6
Learn how these scenarios were created
The workshop will introduce participants to our outside-in
approach that inspires solutions with the “art of the possible”.
We believe the fastest most effective way to understand
emerging trends and technologies and their impact on your
business, is to go to the source, the VCs, entrepreneurs and
technologists that are inventing tomorrow’s solutions.
We will introduce 6 primary signals to identify potential
disruption, the research tools to find them, and how to
use them to envision and plan for the future.
Emerging Tech &
Startups
Consumer
Trends
Macro Forces
Expert Advisor
Network
Competitive
Activity
VC & CVC
Funding
Disruption
Sensing

7. 7
Get Hands-On Practice with Strategic Foresight
Gather Signals & Identify
Disruptive Forces
Map Certainties & Critical
Uncertainties
Develop Plausible Scenarios Workshop Implications, Paths &
Activations
Gather signals from internal,
external and macro forces
Identify and map key certainties
and uncertainties
Back casting: work backwards to
identify the capabilities you need
to build to connect your desired
future to the present
Develop scenarios that capture a
range of possible futures

8. 8
Thank you!

9. 9
Pilot44: Our Vision
To Reinvent Corporate
Innovation & Growth

10. 10
Our Mission
To deliver a comprehensive set of integrated innovation services that
leverage proven startup tools & techniques to streamline the end-to-end
process - from early insights and ideation through in-market incubation and
growth.
Major Review, Venture Pitch or Funding Event
DISCOVERY & DESIGN
MVC Design & Venture Pitch
BUILD & LAUNCH
MVP Launched
INCUBATE & GROW
Integrated & Scalable Venture

11. 11
We are a passionate team of battle-tested entrepreneurs, technologists, researchers
and marketers with primary offices in San Francisco, London, Singapore, & Sydney.
Who We Are
SAN FRANCISCO
LONDON
SINGAPORE
SYDNEY

12. 12
OUR SERVICES
Our goal is to offer the
most complete suite of
integrated digital & growth
innovation expertise supported
by unmatched research
capabilities.
DISRUPTION SENSING
Disruption Sensing & Scenario Planning
Consumer Insights & Ethnography
"Where-to-play" Opportunity Analysis
Ideation & Design Thinking Workshops
Advanced Technology Research
Competitive Research
GROWTH INNOVATION
Business Opportunity Identification
Concept Design & Development
Validation Testing & Piloting
Brand & GTM Strategy
MVP Build & Commercialization
In-Market Incubation
Performance & Growth Marketing
DIGITAL INNOVATION
Digital Technology Immersion
Startup Solution Scouting & Piloting
Digital Experience Design
Prototype & PoC Development
Pilot Execution & Analysis
Implementation Planning & Scaling

13. 13
Our Clients