VIE Magazine Highlights Stories with Heart & Soul

VIEis a French
word meaning
of
“life”“way
living.”
or

Vie is a French word meaning “life” or “way of living.” VIE magazine sets itself apart as
a high-gloss publication that focuses on human-interest stories with heart and soul. The
award-winning magazine includes national stories on fashion, culture, travel, and more and
has a distribution of 25,000 copies bimonthly and a total circulation of about 50,000 per
issue. The magazine is distributed throughout the country and sold on newsstands in the
followingairports:JohnF.KennedyInternational(NewYork),BostonLoganInternational,
O’Hare International and Midway International (Chicago), Philadelphia International,
Baltimore–Washington International, Houston Hobby, Memphis International, Nashville
International, Orlando International, and Hartsfield–Jackson Atlanta International. VIE
is also sold in Barnes & Noble and Books-A-Million, as well as newsstands in New York
City near Penn Station, to name a few. From Seattle to NYC with a concentration in the
Northeast, VIE is known for its unique editorial approach—a broad spectrum of deep
content with rich photography.
PUBLISHED BY
The Idea Boutique
114 Logan Lane, Suite 4
Grayton Beach, Florida 32459

Stories with Heart & Soul • VIEmagazine.com | 4
LIFESTYLE
Style – Fashion – Homes – Design – Weddings
CULTURE
Food & Drink – Art – Music – Film – Literature
TRAVEL
Hotels & Resorts – Destinations – Nature – Adventures
PEOPLE
Celebrities – Philanthropy – Profiles – Business
EDITORIAL OVERVIEW

—DARYL DAVIS, SEASIDE COFOUNDER
created something
A real asset to
our community…”
and very
classy.
“You have really

READER PROFILE
VIE magazine boasts a smart, successful readership
that stretches from New York to Los Angeles.
VIE readers have refined tastes and are socially
connected and tech savvy. Educated professionals,
they have established their careers, raised their
children, and now possess the free time and income
to pursue travel, home improvements, decorating
projects, and leisure activities. They are not do-it-
yourselfers, preferring to hire contractors and
maintenance services. They love to shop in person,
online, and by phone from high-end boutiques,
specialty shops, and catalogs.
All respondents were participants in the 2013 VIE Magazine Reader Survey
68% Lives in the South Central or
Southeast U.S.
70% College-educated
65% Employed full-time
66% Has an annual income of
more than $75,000
58% Married
65% Does not have children
living in the home
68% Owns one or more homes
75% Keeps print magazines for several
months or longer before discarding
50% Owns an iPad
63% Subscribes to multiple print magazines

Distribution locations subject to change without notice.
DISTRIBUTION
FREQUENCY
6 Issues Annually
CIRCULATION
25,000 Copies per Issue (150,000 Annually)
DISTRIBUTION LOCATIONS
½½ Select bookstores, newsstands and supermarkets
½½ Select Walmart store locations
½½ 11 airport locations: John F. Kennedy International
(New York), Boston Logan International, O’Hare
International and Midway International (Chicago),
Philadelphia International, Baltimore–Washington
International, Houston Hobby, Memphis International,
Nashville International, Orlando International, and
Hartsfield–Jackson Atlanta International
½½ Direct-mail
½½ Fulfillment houses
½½ Regional Tourist Development Council locations
½½ Regional Chamber of Commerce locations
½½ In-store: Advertisers
½½ In-store: Regional locations
½½ 72 libraries in the COLA 2 COLA® coverage area
DEMOGRAPHICS
Seven-County Distribution Area
Bay, Escambia, Franklin, Gulf, Okaloosa,
Santa Rosa, Walton
Seven-County Population Estimates*
881,120 People
Seven-County Tourist Estimate*
17 Million Visitors
*Haas Center for Business Research and Economic Development 2010
DISTRIBUTION AREAS BY COUNTY
SATURATION OF DISTRIBUTED COPIES
PRIMARY TARGETED AUDIENCES
GEOGRAPHIC DATA

ADVERTISERS
“You have really created something unique and very
classy. A real asset to our community… ”
—Daryl Davis, Seaside Cofounder
“VIEmagazineisabeautifulpublicationbutmoreimportant,
ithelpsustocommunicateourclients’messagesandstories.
Afterall,asapublicrelationsfirm,itisourbusinesstofocus
on brand awareness for our clients. VIE magazine is always
an integral part of any comprehensive PR and marketing
plan that we put in front of current and potential clients.
VIE gets results, and that is something that we have built
ourbusinessaroundaswell.”
—Steve Barber and Lauren Gall, Partners,
Barber & Gall Promotions
“IhaverespectforqualityandthisisastandardthatIliveby
inmylifeandbusinessaswell.Taste,style,andeleganceare
classically found as soon as you touch VIE magazine, and
then when you delve into this delicious magazine, you are
satisfied. VIE is a great magazine and stands out!”
—Suzy Accola, Owner, Q Tile & Studio
“Ihavetraveledtheworldandhavegrownseveralbusinesses
throughout my career, and I understand the power of
advertising. By far, word-of-mouth advertising has always
been the best form of advertising for me, and then along
comes VIE magazine. I was pleasantly surprised at the
impact it had a few weeks after our first ad appeared. I am
a believer.”
—Quinn Stinson, Owner, DUH
“As an entrepreneur, I understand that you need to spread
thewordaboutyourbusinessandalignwithbrandssimilar
to your own. I have a freshness and an uplifting alliance in
VIE and am happy to co-brand my business with theirs.
Well done, VIE!”
—J. Miller, Owner, J. Miller’s Furniture
“I’ve been an advertiser in VIE from the beginning because
I believe it is a multidimensional representation of our
area. Themagazineputsforwardourverybest,showcasing
the beauty of living, working, and playing here. Great
storytelling and rich photography present us in the best
light,andIwanttosupporttheeffortbyadvertising—and
it certainly has shown to be effective for my own business.
From my personal experience in business and as owner of
CaféThirty-A,Iunderstandtheimportanceofconsistency
and how much it reflects on a brand. I share the mindset
that VIE does in delivering on quality and consistency.”
—Harriet H. Crommelin, Owner, Café Thirty-A Inc.
READERS
“I have to applaud you and your creative team on VIE
magazine! What an impressive publication for our
community—great articles! Again, congratulations, VIE!”
—Marica Hull
“I am not often overwhelmed, but the most inclusive
descriptor I can summon for your beautiful publication is
“Wow”! It is beautifully put together, with tasteful artwork,
thoughtful photography, and many instances of really
nicely proportioned layout.”
—David R.
VIE BUZZ

January/February
Voyager
March/April
Culinary & Couture
May/June
Architecture & Design
July/August
Summertime
September/October
Home & Decor
November/December
Sophisticate
AD SALES DEADLINES
Space Close / Ad Materials Close: Two Weeks before Press Date
Camera-Ready Ads Close: One Week before Press Date
2016 EDITORIAL CALENDAR
Editorial calendar subject to change without notice.

thoughtful
—DAVID R.
VIE
is beautifully
put together,
with
tastefulartwork,
proportioned
photography, andmanyinstances
of really
nicely
layout.”

LOCAL ADVERTISING RATES
COLA 2 COLA® (PENSACOLA TO APALACHICOLA)
Full-Page
1/2-Page – V
1/2-Page – H
1/3-Page – V
STANDARD 1x 3x2x 4x 5x 6x
Back Cover
Inside Back Cover
Page 2 & 3
PREFERRED 6x1x 3x2x 4x 5x
Other Guaranteed Positions – Add 20%
Ad Design – $150 (Includes one proof; after which, $125/hr. design rate applied.)
SALES CONTACT
JULIE DORR
Julie@VIEmagazine.com / mobile: (850) 543-9078
MARY JANE KIRBY
MaryJane@VIEmagazine.com / mobile: (850) 830-6446
PAYMENT OPTIONS
Check,Visa,MasterCard,AmExandDiscover.Net
15 days from billing date. A 1.5% interest charge
will be assessed on past due invoices.
All prices include full-color and are based on a per
issue basis. Rates listed above are net rates and do
not include agency discounts.
$3,295 $3,095 $2,895 $2,695 $2,495 $2,295
$1,995 $1,845 $1,695 $1,595 $1,445 $1,295
$1,995 $1,845 $1,695 $1,595 $1,445 $1,295
$1,425 $1,345 $1,245 $1,165 $1,075 $985
$6,395 $6,015 $5,645 $5,265 $4,895 $4,495
$4,595 $4,345 $4,095 $3,845 $3,595 $3,355
$7,995 $7,795 $7,545 $7,315 $7,075 $6,835
Advertising rates subject to change without notice.

NATIONAL ADVERTISING RATES
Full-Page
1/2-Page – V
1/2-Page – H
1/3-Page – V
STANDARD 1x 3x2x 4x 5x 6x
Back Cover
Inside Back Cover
Page 2 & 3
PREFERRED 6x1x 3x2x 4x 5x
Other Guaranteed Positions – Add 20%
Ad Design – $150 (Includes one proof; after which, $125/hr. design rate applied.)
SALES CONTACT
MARIA COYNE
mecoyne@mecoyneinc.com / mobile: (305) 756-1086
LISA MARIE BURWELL
Lisa@VIEmagazine.com / office: (850) 231-3087 / mobile: (850) 687-5393
PAYMENT OPTIONS
Check,Visa,MasterCard,AmExandDiscover.Net
15 days from billing date. A 1.5% interest charge
will be assessed on past due invoices.
All prices include full-color and are based on a per
issue basis. Rates listed above are net rates and do
not include agency discounts.
$7,500 $7,300 $7,100 $6,900 $6,700 $6,500
$4,500 $4,300 $4,100 $3,900 $3,700 $3,500
$4,500 $4,300 $4,100 $3,900 $3,700 $3,500
$3,250 $3,050 $2,850 $2,650 $2,450 $2,250
$12,500 $12,200 $11,900 $11,600 $11,300 $11,000
$9,000 $8,700 $ 8,400 $8,100 $7,800 $7,500
$16,000 $15,700 $15,400 $15,100 $14,800 $14,500

R E S O R T C O L L E C T I O N C O R P O R AT E . C O M • 3R E S O R T C O L L E C T I O N C O R P O R AT E . C O M2 • R E S O R T C O L L E C T I O N C O R P O R AT E . C O M
Youcan’tkeepagreatthingasecretfortoolong.
Undoubtedly, word has spread beyond our slice
of paradise about how well Resort Collection
has taken care of its property owners.
So much, it seems, that Resort Collection has
decided to branch out and is now offering
full-service hospitality and consulting services
across Northwest Florida, extending from
Apalachicola to Pensacola.
Besides managing existing rental properties,
Resort Collection’s group of highly seasoned
consultants will provide invaluable insight
and experience. Whether it is developing
a new hotel or resort, establishing a new
hospitality or leisure business or new brand,
or acquiring and renovating an existing
property, rest assured that Resort Collectionproperty, rest assured that Resort Collection
will be there from the outset offeringwill be there from the outset offering
guidance as vital and efficient long-termguidance as vital and efficient long-term
decisions are made.decisions are made.
You can forget about cookie-cutter hospitalYou can forget about cookie-cutter hospital-
ity services. Resort Collection Hospitalityity services. Resort Collection Hospitality
Management customizes its diverse offeringsManagement customizes its diverse offerings
for every client. Including financial planning,for every client. Including financial planning,
hiring and training staff, interior design,hiring and training staff, interior design,
planning guest activities, and more, Resortplanning guest activities, and more, Resort
Collection’s talented pool of results-drivenCollection’s talented pool of results-driven
professionals will do what it takes to bringprofessionals will do what it takes to bring
your vision to fruition. Keep an eye outyour vision to fruition. Keep an eye out
for Resort Collection to expand into thefor Resort Collection to expand into the
Southeast as well!Southeast as well!
Guess Who’s Goin’ to the
Beaches of Northwest Florida?
Resort Collection Hospitality Management, that’s who!
For the past twenty years, this team of Panama City Beach hospitality
and consulting industry veterans has earned the reputation of delivering
what investment property owners want: to maximize their
annual rental income while maintaining their
real estate in top condition.
ADVERTISING SUPPLEMENTS
Special advertising supplements with VIE
magazine are available and can help you reach
your target audience. These specialty inserts are
produced in-house and inserted into the VIE issue
of your choice. Fully customizable to fit your needs,
VIE’s expert staff will work with you to create the
exact marketing piece that you need. And not only
will it be inserted in each issue of the magazine, but
extra copies will be printed and available for you to use
at your discretion.
STANDARD RATES FOR VIE INSERT
½½ Standard (8 Pages)
½½ Extended (12 Pages)
$20,000
$22,000

–MARCIA HULL
for our community—great articles!
Again, congratulations, VIE!”
impressive
publication
What an
“I have to applaud you and your
creative team on VIE magazine!

PRODUCTION SPECIFICATIONS
AD SIZES (WIDTH X HEIGHT)
SIZES
2-Page Spread*
Full-Page*
1/2-Page – V*
1/2-Page – H*
1/3-Page – V*
NON-BLEED
–
–
–
–
_
BLEED
18.25” x 11.0625”
9.25” x 11.0625”
4.625” x 11.0625”
9.25” x 5.5313”
3.2917” x 11.0625”
TRIM SIZE
18” x 10.8125”
9” x 10.8125”
4.375” x 10.8125”
9” x 5.2813”
3.0417” x 10.8125”″
LIVE AREA
17” x 9.8125”
8” x 9.8125”
3.375” x 9.8125”
8” x 4.2813”
2.4167” x 9.5625”
½½ SpotcolorsmustbeconvertedtoCMYKprocesscolor.
½½ Mustincludehighresolutionimages.
½½ Mustbethecorrectaddimensionsspecifiedabove.
Ad Changes:
½½ Any intervention requested by advertiser after the ad
has been approved may result in additional charges to
advertiser.
½½ Alladdesignsthatrequiremorethanthreerequestsfor
changesmayresultinadditionalchargestoadvertiser.
Mailing Address:
VIE Magazine
114 Logan Lane, Suite 4
Santa Rosa Beach, FL 32459
Production Contact:
Tracey Thomas, Art Director
Tracey@VIEmagazine.com
AD DELIVERY
Email Instructions:
½½ Email files to: Artwork@VIEmagazine.com
½½ Email files must be less than 9Mb.
½½ For files larger than 9Mb,
please use www.WeTransfer.com.
Acceptable File Formats:
½½ Press-Ready PDF: The PDF/X-1a must be made
fromaPostScriptfilewithallfontsandhigh-resolution
images embedded. Ensure that all elements are a
minimum of 300 dpi and 100% in size.
Ad Specification Checklist:
½½ Mustbeatleast300dpiat100%insize.
½½ MustbeatsavedasCMYKprocesscolor.
* All text and important elements should be kept within a .5 inch “Safe Zone” from the edge of all bleed ads.
Full-Page 1/2-Page - V 1/2-Page - H 1/3-Page - V

and that is something that we
have built our business around
as well.”
magazine is always an
“VIE
integralpart of any
comprehensive PR and marketing
plan that we put in front of current
and potential clients. VIE gets
results,
—STEVE BARBER AND LAUREN GALL, PARTNERS, BARBER & GALL PROMOTIONS

VIE DIGITAL EDITION
Unique advertising opportunities are available in the VIE digital edition.
Interactivity can help you reach and capture your audience in an entirely
new way. Please contact an advertising executive for more information.
THE
MUSIC
ISSUEMORGAN JAMES TAKES THE STAGE
E

DIGITAL EDITION ADVERTISING SPECIFICATIONS
OVERVIEW
Tablet devices have revolutionized the way readers interact with pub-
lications including books, magazines, and newspapers. The reading
experience is enriched with creative layouts designed specifically for
the digital medium—photos and videos are incredibly brilliant and
crisp. VIE is proud to be at the forefront of this technology with the
release of our digital edition for the iPad—with Android platforms
to be introduced shortly. The tablet platform offers an engaging and
unique way for advertisers to connect with our readers.
INTERACTIVE GUIDELINES
The tablet magazine format is exclusively portrait orientation. The
reader swipes left-and-right to navigate between articles, then swipes
up-and-down to read deeper to explore the words and photos of each
story. Ads will be placed between these articles having the option to
be either static or interactive. Interactive ads can choose to include
one of the following interactive elements:
Standard Ad
½½ Static press-ready PDF file.
Slide Show
½½ Can include up to 5 images
½½ Must be images, not additional ads
Pop Up Overlays
½½ Up to 3 tappable areas
½½ Overlays cannot be additional ads
Video and Custom Video
½½ Runtime no longer than 30 seconds
½½ 16:9 or 4:3 ratio
FILE SPECIFICATIONS
Files may be submitted by e-mail, Filesharing, or digital storage format
(i.e.disc,flashdrive,etc.)andfilenamesshouldbedescriptive.Filesharing
instructions will provided upon request. Static ads may be delivered as a
press-ready PDF file. Interactive ads may be delivered as either an Adobe
InDesign file or as separate PDFs of the individual elements. Video files
must be delivered as .MP4 or .MOV file formats.
AD VALUE
One of the many advantages to advertising in a digital platform is the
abilitytotrackresults.Usingananalyticssystembuiltintothemagazine’s
online platform, reports can be available to provide details such as the
number of views, audience by regions, and other useful information. The
system is also able to work with any analytics currently being used on
your website to determine how much traffic came from each specific
advertisement—knowing that your advertising dollars are working as
effectively as possible.
ADVERTISING RATES
Our rates include all design and other technical coding services
related to building the ad. Included in the design process, advertisers
will be granted revisions prior to final approval: one revision for static
ads; and two revisions for interactive ads. All additional revisions will
be billed at $150 per request.
SALES CONTACT
JULIE DORR
Julie@VIEmagazine.com / mobile: (850) 543-9078
MARY JANE KIRBY
MaryJane@VIEmagazine.com / mobile: (850) 830-6446
STANDARD RATES FOR FULL-SCREEN (Introductory rates also shown)
Standard
$2,500 ($1,000)
w/ Slide Show
$3,000 ($1,500)
w/ Pop Up Overlays
$ 3,250 ($1,750)
w/ Video*
$3,500 ($2,000)
w/ Custom Video
$5,000 ($3,500)
*Video of maximum 30-second length to be provided by advertiser.

—J. MILLER, OWNER, J. MILLER’S FURNITURE
“I have a freshness
and an
uplifting
alliancein VIE and am happy to co-brand
my business with theirs.”

VIE now offers a plethora of online advertising opportunities that provide an affordable, efficient,
and trackable method for getting your message in front of our audience. The online advertising
program available through Viemagazine.com has been custom built from the ground up with the
advertiser in mind.
ONLINE OPPORTUNITIES
BANNER ADVERTISING
BANNER ADVERTISING
Viemagazine.com
STANDARD RATE
$75/month
Benefits
½½ Brand Recognition
½½ Cost-Effectiveness
½½ Links to Your Website
½½ Trackable Clicks
½½ Prominent Locations
½½ Targeted Audience
½½ Timely Topics and Content
½½ Trackable Results
½½ Targeted Placement
Advertising on Viemagazine.com is one of the
mostaffordableplacestospendyouradvertising
dollars—starting with low rates and finishing
with big discounts for bulk buying.

July/August 2015
ONLINE MARKETING STATS
Facebook
Facebook.com/viezine
½½ 21,600+ likes
½½ Total possible reach of 7,525,000
Post Details
People Reached
Like, Comments & Shares
16,688
990
Post Clicks
Photo Views
851
365
Likes
776
Comments
153
Shares
61
On Post
196
On Post
36
On Post
54
On Shares
580
On Shares
117
On Shares
7
Twitter
@viezine
½½ 3,500+ followers
Instagram
@viezine
½½ 2,200+ followers
Pinterest
Pinterest.com/viezine
½½ 970+ followers
eBlast Subscribers
½½ 7,000+

—DAVID R.
“Wow”!
“The most inclusive descriptor
I can summon for your
beautifulpublication is

From the finest artistically bound books to paperless digital publication and distribution,
The Idea Boutique provides comprehensive publishing services to authors and organizations.
We deliver a complete publishing experience—from the initial review of your manuscript
through to distribution. As the publisher of our own award-winning magazine, VIE, we’re
meticulous in our conception, design, and writing services; these skills are a benefit to our clients’
publishing ventures as we have the heart and soul it takes to publish quality manuscripts. With
photographers, designers, writers, and editors on staff, we can take your publishing venture from
start to finish—all we need is your vision.
PUBLISHED BY CORNERSTONE MARKETING AND ADVERTISING, INC. – THE IDEA BOUTIQUE®
WORK: Books
1. Cast Your Bread Upon the Waters: Recipes for Success,
Cooking and Living –WrittenandcommissionedbySisterSchubert
1.
2.
2. Facade: Musings on Living Life and Coping with Death –
Written and commissioned by Bill Wade to honor the life of his son

WORK: Magazines & Brochures
®
LivingSANDESTINT h e R e a l e s TaT e P u b l i c aT i o n
MorningDew at
ravengolfclub
Front Cover
V I S I T O R S G U I D E
PANAMACITY
BEACHReal. Fun. Beach.
PCB_VP2013_Cover_Final_Single.indd 1 11/16/12 2:33 PM
1. NICHE: H30A Lifestyles with Amy Grant
2. Living the Northwest Florida Lifestyle (St. Joe)
3. Portofino Life – Portofino Island Resort and Spa In-Room Magazine
4. Panama City Beach Vacation Planner
5. Sandestin Living – Sandestin Golf and Beach Resort
In-Room Magazine
1.
4. 5.
2.
PortofinoLife
2015/2016
COMPLIMENTARY COPY
3.

HARVESTING HISTORY
THE BEAUTY OF TURF in the HEARTH
AN GORTA MOR
A HISTORY Worth REMEMBRANCE
CONNEMARA PONIES
WESTERN IRELAND’S PRIDE and JOY
THE WILD
ATLANTIC WAY
STORYTELLERS CELEBRATE
the TREASURE
THE SEASONS
OF IRELAND
CONNEMARA IS BEAUTIFUL,
RAIN OR SHINE
MUSSELS,
MARATHONS,
AND MORE
A CALENDAR OF
FESTIVALS AND FOLLIES
SPINNING
YOUR WHEELS
THE CONNEMARA
GREENWAY BY BIKE
6. Shark’s Tooth Golf Course with Greg Norman (Wild Heron)
7. Treasures Magazine – Resort Collection In-Room Magazine
8. Retreat Living: The New Frontier (Hampton Island Preserve)
WORK: Magazines & Brochures
9. Where You’d Rather Be Magazine – Newman Dailey Resort
Properties In-Room Magazine
10. Connemara Life – Travel and Culture Magazine in Western Ireland
6.
8.
9.
7.
10.

—SUZY ACCOLA, OWNER, Q TILE & STUDIO
classically
elegance
found as soon as you
touch VIE magazine.”
Taste,
style,and
are

VIE Magazine Highlights Stories with Heart & Soul

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