NACE Presentation: Customer Insight

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  • NACE Presentation: Customer Insight

    1. 1. gamble and win! the secrets of a food blogger julie niesen gosdin may 8, 2012
    2. 2. who is this chick?social strategist, award-winning blogger http://winemedinemecincinnati.com featured in: The Washington Post The Cincinnati Enquirer Metromix Slashfood (now Huffington Post)City Beat Best of Cincinnati 2009-2012 Express Cincinnati
    3. 3. taking a gamble
    4. 4. old guard vs. upstarts
    5. 5. old guard vs. upstarts• influenced by editorial
    6. 6. old guard vs. upstarts• influenced by editorial• influenced by advertising
    7. 7. old guard vs. upstarts• influenced by editorial• influenced by advertising• expense accounts
    8. 8. old guard vs. upstarts• influenced by editorial• influenced by advertising• expense accounts• rules & traditions
    9. 9. old guard vs. upstarts• influenced by editorial• influenced by advertising• expense accounts• rules & traditions• the final word
    10. 10. old guard vs. upstarts• influenced by editorial • no editorial oversight• influenced by advertising• expense accounts• rules & traditions• the final word
    11. 11. old guard vs. upstarts• influenced by editorial • no editorial oversight• influenced by advertising • fewer advertisers• expense accounts• rules & traditions• the final word
    12. 12. old guard vs. upstarts• influenced by editorial • no editorial oversight• influenced by advertising • fewer advertisers• expense accounts • paid out of own pocket• rules & traditions• the final word
    13. 13. old guard vs. upstarts• influenced by editorial • no editorial oversight• influenced by advertising • fewer advertisers• expense accounts • paid out of own pocket• rules & traditions • few conventions• the final word
    14. 14. old guard vs. upstarts• influenced by editorial • no editorial oversight• influenced by advertising • fewer advertisers• expense accounts • paid out of own pocket• rules & traditions • few conventions• the final word • influence varies
    15. 15. method to the madness
    16. 16. method to the madness• New Places
    17. 17. method to the madness• New Places• Old Favorites
    18. 18. method to the madness• New Places• Old Favorites• Unique Experiences
    19. 19. method to the madness• New Places• Old Favorites• Unique Experiences• Reader/PR Suggestions
    20. 20. method to the madness• New Places• Old Favorites• Unique Experiences• Reader/PR Suggestions• Serendipity
    21. 21. influences
    22. 22. influences• local chefs & restaurants
    23. 23. influences• local chefs & restaurants• saveur
    24. 24. influences• local chefs & restaurants• saveur• food + wine
    25. 25. influences• local chefs & restaurants• saveur• food + wine• the kitchn
    26. 26. influences• local chefs & restaurants• saveur• food + wine• the kitchn• serious eats
    27. 27. influences• local chefs & restaurants• saveur• food + wine• the kitchn• serious eats• chow
    28. 28. influences• local chefs & restaurants• saveur• food + wine• the kitchn• serious eats• chow• food republic
    29. 29. influences• local chefs & restaurants• saveur• food + wine• the kitchn• serious eats• chow• food republic• huffington food
    30. 30. influences• local chefs & restaurants• saveur• food + wine• the kitchn• serious eats• chow• food republic• huffington food• experiences
    31. 31. The High Rollers(they aren’t who you think.)
    32. 32. 1 = 3000
    33. 33. what are they saying?
    34. 34. what are they saying?
    35. 35. what are they saying?
    36. 36. what are they saying?
    37. 37. what are they saying?
    38. 38. what are they saying?
    39. 39. what are they saying?
    40. 40. what are they saying?
    41. 41. catering to the influencers
    42. 42. catering to the influencers• monitor yelp, the knot, urbanspoon reviews (as appropriate)
    43. 43. catering to the influencers• monitor yelp, the knot, urbanspoon reviews (as appropriate)• take advantage of business benefits
    44. 44. catering to the influencers• monitor yelp, the knot, urbanspoon reviews (as appropriate)• take advantage of business benefits• reach out to influential bloggers (kya)
    45. 45. catering to the influencers• monitor yelp, the knot, urbanspoon reviews (as appropriate)• take advantage of business benefits• reach out to influential bloggers (kya)• don’t ignore complaints
    46. 46. listen.
    47. 47. questions?• slideshare.net/winemedineme• winemedinemecinci@gmail.com• @winemedineme

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