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Social Commerce: The new way of acquiring and engaging customers


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Social Media has become an integral and powerful tool for online retailers to engage customers. Use of social media properties and tools to interact with‚ incentivize and influence transactions has evolved from one of the activities brands did to a science that deserves focus and attention. Larger brands are carving out specialists teams to improve sales using social media.

Given the cost of customer acquisition, retention becomes a key target for online retailers. Social Media and Social Commerce play a very important role‚ as they help brands build communities which in turn helps them stay connected with their consumers.

At the Aurum CXO Dialogues listen from experts on how your brand can leverage Social Commerce‚ and what insights we can take from some of the early adopters of Social Commerce.

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Social Commerce: The new way of acquiring and engaging customers

  1. 1. E-Social Commerce:The new way of acquiring and engaging customers Aurum-DealCurry CXO Dialogues __________________________________________________________ Webinar on the 16th of January 2015: 3pm – 4pm
  2. 2. Aurum Equity Partners LLP An investment banking firm, with a depth of diverse-sector experience.
  3. 3. Founder and Managing Partner Sanjay Bansal Sector specialization: • Education • Consumer Markets & Retail • Agriculture Food & Beverages • Real Estate & Hospitality • Technology & • Automotives Deal Experience: 20+ years experience spread over 100+ deals Previous Work Experience: • Ambit Corporate Finance (Co- Founder and Managing Director) • Arthur Andersen Global Corporate Finance • KPMG Corporate Finance • AF Ferguson and Co. Academic Experience: • Chartered Accountant (The Institute of Chartered Accountants of India) • Advance Management Program (Kellogg Business School) • Bachelor of Commerce (Honors) - Siri Ram College of Commerce at University of Delhi. Conferences & seminars: Regular speaker at M&A, Private Equity, Education, FMCG , Real Estate & Hospitality Conferences. Memberships: • Charter member - The Indus Entrepreneurs (TiE) • Investor member - Indian Angel Network • Member of RICS (A global real estate body) Speaker Profiles
  4. 4. Ashish Jhalani Speaker Profiles
  5. 5. • This note is presented solely for the internal use of the recipient to whom it is marked by Aurum and does not carry any right of publication or disclosure to any other party. This note is incomplete without reference to, and should be viewed solely in conjunction with, the verbal briefing provided by Aurum. • In preparing this note Aurum has relied upon and assumed, without independent verification, the accuracy and completeness of all information available from published and public sources and the company. Accordingly, neither Aurum nor any of its affiliates, shareholders, directors, employees, agents or advisors make any representation as to the accuracy, completeness, reasonableness or sufficiency of any of the information contained in the note, and neither of them shall be liable for any loss or damage (direct or indirect) suffered as a result of reliance upon any statements contained in, or any omission from this note and any such liability is expressly disclaimed. • Aurum has developed this note on its own behalf and without prejudice. This note should not be construed as an offer to sell any securities in or assets of any of the companies referred to in this document, or an invitation to offer. Disclaimer
  6. 6. What is Social Commerce?  Wikipedia Definition  Social commerce is a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services.  Definition for You  Social Commerce is about customers having the means to interact with one another in order to make better buying decisions  A perfect bond where social media and social interactions are leveraged to promote buying and selling of products and services
  7. 7. Mark Z on Social Commerce
  8. 8. Why Social Commerce?  Visibility to a Larger Audience  Cost Efficient and Better Targeted Marketing  Lower Customer Acquisition Cost  Better Marketing ROI  Word-of-Mouth Marketing (i.e., viral marketing) is free advertising  More Loyal and Engaged Customer  24x7x365 Active Engagement with Customer  Better Customer Insights  Maintains Direct Connect with Communities  Source Credibility – Making Sales and Marketing Messages more Believable, Persuasive and Trustworthy to the Customer  Public Relations
  9. 9. Why Engage Customers on Social Media?
  10. 10. What's Driving Social Commerce in India? • India Positioned as Fastest Growing Socially Networked Market • 112 Million Facebook Users in India (~65% of Internet Users in India – 2nd Worldwide) • 18 Million Twitter Users in India (4th Worldwide) • 26 Million Linked In Profiles from India (2nd Worldwide) • 55+ Million You Tube Visits Per Month (Approx 36% of Online Population in India)
  11. 11. Did you know? 90% of Purchases are Subject to Social Influence
  12. 12. Social Commerce Dimensions  Rating & Reviews  Social Shopping  Group Buying  Shopping Communities & Clubs  Recommendations & Referrals  Forums & Communities  Social Media Optimization  Social Ads
  13. 13. Brief Examples  25% of Leading Fashion Portal Revenues Attributed to Facebook  25% of Chumbak Attributed to Facebook  20% of Walk-Ins for Kaya Clinic Attributed to Facebook  Totally Social Oriented – Lime Road
  14. 14. Challenges  Customers can express their disappointment and negatively impact a brand’s reputation  Building a strong relationship with the customer takes time  Privacy & Security Issues
  15. 15. Ecommerce Eco-System
  16. 16. Contact +91 9987078084
  17. 17. Q&A Aurum-DealCurry CXO Dialogues __________________________________________________________ Webinar on the 16th of January 2015: 3pm – 4pm
  18. 18. Contact us at Corporate Office 301 & 312 A, Suncity Business Tower Sector 54, Gurgaon – 122002 India. Fax: +91 124 4424485 Tel: +91 124 4424488 Website : Email: Facebook: LinkedIn: Contact me at -