Empathy map and problem statement

1. • Nothing’s going to change for me soon
• If I’m lucky…
• There is no good university for my dream job
• Friend promised to help
• I’d love to have an industry “tour guide”
• Why is it so hard to be successful?
• If I had money to attend courses I’d go
• Music is my passion and life
• In music industry you need to know people
• No chance to work in music industry
• If my parents were musicians…
• Works in services administration
• Rolls eyes when asked about current job
• Starts to give up the dream
• Does not try sending her CV
• Searches for music in every spare minute
• Writes reviews for non paid music portal
• Spreads music among her friends
• Supports newbies by buying theirs CDs
• Can’t to this alone
• Waiting for miracle to happen
• Polish education system is not reliable
• Does not believe in her abilities now
• It is not up to her, she can only wait
• Would be easier with industry friends
• Could buy her knowledge
• Nobody in Poland cares about her job, dreams
and abilities
• Almost lost her faith
• Ambitious
• Failed herself
• Very angry
• Frustrated
• Left alone
• Happy when thinking music
• Disappointed with present and future
A 22 years old Polish woman, who quit her studies on
University about a year ago, because she found it pointless
for her future, and is right now working in administration
sector to earn money for “food” and writes for music
portal for passion.
She is very passionate about music, but right now she is negative about
her future, which she describes by saying “nothing’s going to change” or
“no chance to work in music industry. She thinks only luck or THE
people can help her achieve her goal. Her level of frustration is pretty
high, because she feels left alone by Polish education system, that gives
you no opportunities to gain knowledge needed. Although she is failing
she keeps searching information on her own, which says music means a
lot to her and she should not give it up her dream.
Eve needs to embrace Polish education and work market and seek for
alternatives in Poland and abroad and ways to create some small yet
crucial change as well as she needs to find strength to fight adversities of
the industry, since she already knows it is tough. She needs to reduce
amount of negative thoughts and believe that even without knowing
THE people she will be successful. Also she needs be patient with
industry like that. Perhaps she needs to relocate her passion to something
related to music but not strictly it, like working in administration in music
business.
STAKEHOLDER NEED INSIGHT
Meet Eve