2. WHO WE ARE
FE velcom – the first GSM-
operator in Belarus.
What and for who
do we work?
We provide mobile communications
for more than 4.5 million
subscribers, and we do not want
that they forget their own language
when they are communicating.
3. PROBLEM
Пяшчота (“pjashchota”)… Do you know what this word means?
Unfortunately, for almost 70% of Belarusians are also difficult to translate
this word.
UNESCO has made Belarusian in the top 25 languages threatened with
extinction
4. OUR PRODUCT
BYsmartphone – the multifunctional smartphone from
velcom operator
• OS Android
• the localization of the Belarusian language
5. ASSIGNMENT FOR THE AGENCY
Develop a communication strategy for the promotional
launch of a new product BYsmartphone.
Deliverables
• single creative concept including campaign tagline;
• visual key;
• full media mix (ATL, BTL, PR).
6. INSIGHT
I received a new helper in the preservation of the Belarusian language!
TARGET AUDIENCE
Young 16+. Living in big cities (100,000+), conscious patriots, lovers of
Android OS smartphones
7. TIMELINE
• Getting task 1th May 2012
• Draft version of concept and 14th May 2012
communication strategy ready
• Final creative concept & communication 20th May 2012
strategy ready and Approved
• Product launch 1th June 2012
BUDGET
EURO 150 000
See details in brief.
8. КАК ОТДОХНУТЬ В БЕЛАРУСИ?
Let’s save Belarusian language together!
Thank you!
