MLM 18 Oct 2012

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MLM 18 Oct 2012

  1. 1. Mobile Language Learning with busuu London, August 2012
  2. 2. What is busuu.com?busuu.com © 2012 2
  3. 3. busuu.com is an online community for languagelearning – we combine individual with communitylearning 1 Individual learning 2 Community learning Marcel teach Susanne + teach native native medium beginner beginner  High quality learning content based on 150+  Instant video-chat application for direct different audiovisual learning units conversation between users  Approx. 180 hours of language learning content per  Peer-to-peer correction of writing language exercises by the community  Grammar material provided by publishers PONS &  Currently, more than 30,000 texts are Collins – dictionary from Macmillan corrected by our users per day!  Language material available in 12 languages: Spanish, German, French, English, Italian, Portuguese, Russian, Turkish, Polish, Arabic, Japanese & Chinesebusuu.com © 2012 3
  4. 4. Key milestones of our development 2008  Idea generation during MBA at IE Business School  Private seed capital secured (300k EUR) – company founded  Open beta live with English, German, Italian, French 2009  End of beta phase - monetization of website with “Freemium” version  Launch of our Italian course 2010  Strategic partnership with leading publisher PONS/Collins  Launch of our Brazilian Portuguese and Russian course  Angel round of business angel Johann Hansmann (300k EUR)  Launch of our iPhone App 2011  Strategic partnership with The Guardian and Macmillan  Angel round of serial entrepreneur Martin Varsavsky (200k EUR)  Launch of our Polish, Turkish, Arabic course  Launch of our Biz courses  Launch of our Android and iPad Apps 2012  Launch of our Japanese, Mandarin coursebusuu.com © 2012 4
  5. 5. With more than 20 million users, busuu.com is the largest language learning community in the world! Growth of community [# of users] Data 25000  >40,000 new users per day  >8 million visits per month 20000  >90 million page 15000 More than 20,000,000 impresssions per month users  Users from over 230 10000 countries  Age range: 14-80+ 5000  50% female/male 0  Ø time on the website: Users online Users mobile 18 min (!) May 08 Jan 09 May 09 Jan 10 May 10 Jan 11 Jan 12 Aug12busuu.com © 2012 5
  6. 6. Many of our users have turned into huge fans of busuu.com More than 250,000 fans on facebook Evelyne Weixelgarten, 67 years old, learned 5 languages on busuu.combusuu.com © 2012 6
  7. 7. Among other awards, busuu.com was named Best Education Start-up in Europe in 2011 Awards (selection) Press (selection) UNESCO project in the International year of languages Silver Lion in the International Marketing Festival in Cannes AlwaysON Global 250 winner European Language Label CeBIT innovation award Red Herring 100 Europe Stiftung Warentest: Best iPhone App to learn English  Best Education Start-Up 2011busuu.com © 2012 7
  8. 8. Our iPhone/iPad OS & Android OS apps have been downloaded by more than 11 million people around the world Award for Best Learning App in Germany 2011 Apps available for 11 languages Easy learning ON THE GO Possibility to synchronize progress with online account Apps available for iPhone and Android phones (Samsung, LG, HTC, Motorola etc…) Online Premium Members automatically get access to the whole mobile app contentbusuu.com © 2012 8
  9. 9. Downloads of iOS and Androids apps iOS Androidbusuu.com © 2012 9
  10. 10. Overview of our course structurebusuu.com © 2012 10
  11. 11. The Method behind the learning  Useful and day to day topics  Words and expressions don„t stand alone!  A sentence is nothing without the actual context!  Interactive writing and instant feedback  Final stage: Testing and drilling  And of course the fun element where you earn busuu-berriesbusuu.com © 2012 11
  12. 12. busuu.com © 2012 12
  13. 13. busuu.com © 2012 13
  14. 14. busuu.com © 2012 14
  15. 15. busuu.com © 2012 15
  16. 16. busuu.com © 2012 16
  17. 17. busuu.com © 2012 17
  18. 18. busuu.com © 2012 18
  19. 19. busuu.com © 2012 19
  20. 20. busuu.com © 2012 20
  21. 21. busuu.com © 2012 21
  22. 22. busuu.com © 2012 22
  23. 23. busuu.com © 2012 23
  24. 24. busuu.com © 2012 24
  25. 25. busuu.com © 2012 25
  26. 26. busuu.com © 2012 26
  27. 27. The advantages of busuu.com at a glance:  Complete flexibility – Language learning whenever and wherever you want  Direct contact with native speaker – Interactive and highly audiovisual online courses combined with direct interaction within our worldwide community  Intelligent learning – Tracking of the learning progress and adaptation of the system according to each individual user  Innovative learning solution – “Social media learning”busuu.com © 2012 27
  28. 28. Thank you! Contact: Busuu Online S.L. Eudcation Director: Oula Akikiwww.busuu.com - oula@busuu.com

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