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XVI Congresso Nacional do Marketing - Sarah Harmon //How to Make your CEO Social s harmon

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Apresentação de Sarah Harmon, Country Manager do LinkedIn em Portugal e Espanha no XVI Congresso Nacional do Marketing

Executive Playbook: 12 Steps to Become a Social Leader https://lnkd.in/er5pPdH

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XVI Congresso Nacional do Marketing - Sarah Harmon //How to Make your CEO Social s harmon

  1. 1. How to Make your CEO Social? Sarah Harmon Country Manager, LinkedIn Spain & Portugal 1 Executive Conversation with Linkedin Amy 2015
  2. 2. Hotel and tripadvisor Knife fork and plate / Toque de chef
  3. 3. CEOs are in the loop 4
  4. 4. "Being Social", what it really means 5
  5. 5. 6 Unsocial ≠ Anti-social
  6. 6. 7 CEO Sociability yields multiple dividends News Reputation Trust The Company behind the Brand: In Reputation We Trust, Weber Shandwick, 2011
  7. 7. 8 CEO as trusted as Employees 2014 Edelman Trust Barometer Annual Global Study Company’s CEO Company’s Employee Media Spokesperson Think about different types of information you may read, see or hear about a company. For each topic, select which person you trust most to provide you with credible and honest information about a company.
  8. 8. What it takes 9
  9. 9. 10
  10. 10. Get it started
  11. 11. 12 Give them what they want Relationship Economics, Linkedin / Altimeter Group, 2014
  12. 12. Support your Strategy with Data 6% 6% 7% 8% 10% 11% 70 29% 44% 52% 0% 10% 20% 30% 40% 50% 60% Talent Brand Index
  13. 13. Keep cultural differences in mind 14Weber Shandwick and KRC Research, The Company behind the Brand: In Reputation We Trust
  14. 14. Hotel and tripadvisor Knife fork and plate / Toque de chef Executives at Socially Engaged Companies are… More likely to actively encourage employee use of professional social media Relationship Economics, Linkedin / Altimeter Group, 2014
  15. 15. The Playbook to get things started 16
  16. 16. In closing  Your leaders are your brand  Stop hiding  Better to start sooner than later  Your employees are everywhere  Face your fears 17
  17. 17. 18
  • Nicwight

    Apr. 25, 2016

Apresentação de Sarah Harmon, Country Manager do LinkedIn em Portugal e Espanha no XVI Congresso Nacional do Marketing Executive Playbook: 12 Steps to Become a Social Leader https://lnkd.in/er5pPdH

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