Presentation to advertising, sales, and marketing partners

1. E3 Spark Plugs
BRAND
REVIEW

2. E3 Spark Plugs: Challenge
BUILD CREDIBILITY AND AUTHENTICITY
COMMUNICATE COMPELLING MESSAGES TO CORE AUDIENCES
EXPAND THE BRAND INTO INTERNATIONAL MARKETS

3. 5-4-3-2-1
IGNITION1995: Pyrotek engineers begin testing edge-to-edge spark discharge theories.
E3 Spark Plugs: History

4. #481997: Using proprietary test protocol, 48 different electrode configurations were tested until dis-
covering the electrode geometry that would become the foundation of E3 Spark Plugs technology.
E3 Spark Plugs: History

5. EPA1998: The EPA finds that Pyrotek technology “offers clear advantages in HC and CO emissions con-
trol while at the same time improving power and fuel economy.”
E3 Spark Plugs: History

6. 6,495,948
December 17, 2002: U.S. patent issued for an invention that relates to improved spark plugs for igniting
a fuel charge in an internal combustion engine,and is particularly concerned with an improved spark plug
construction which improves combustion pressure and fuel milage and diminishes exhaust pollution.
E3 Spark Plugs: History

7. BRAND
ITOctober 2001: Pyrotek begins working with Mark Wronski to name and create the brand identity
for a new spark plug that will enter the North American market in the first quarter of 2002.
E3 Spark Plugs: History

8. A COMPLETELY
NEW KIND OF
SPARK PLUG
The first new spark plug patent in over 100 years
E3 Spark Plugs: Brand Development

9. PRECISE
PASSIONATE
OPTIMISTIC
HIGH INTELLI-
GENCE
INTENSE
E3 Spark Plugs: Core Brand Attributes

10. THE CATALYST IS ADRENALINE.
HIGHLY COMPRESSED GASOLINEAND OXYGEN IGNITED BYA SPARK.EXPLOSIONS 600TIMESA SECOND.
300 HORSEPOWER.WHEN YOU MIX THESE INGREDIENTS
TOGETHER,THE COMBINATION IS DEADLY. FAST LIVING,WITH
THE ADVENT OF COMPUTER TECHNOLOGY,THE AVAILABILITY
OF HIGH PERFORMANCE COMPONENTS AND THE SEEMINGLY
GREATER ACCESS TO KNOWLEDGE,
RACERS CAN TRANSFORM EVEN THE
MOST MUNDANE COMMUTER CARS INTO
SUPER CARS PRODUCING PRODIGIOUS
AMOUNTS OF POWER THAT BORDERS
ON THE OBSCENE.
BACK IN THE 50’S AND 60’S THEIR PARENTS TUNED THEIR CHEVYS AND FORDS WITH SCREWDRIVERS AND
CRESCENT WRENCHES.TODAY’S HOT CARS ARE TUNED WITH LAPTOPS AND ALGORITHMS.
E3 Spark Plugs: Brand Inspiration – The Fast and the Furious

11. PYROTEK ENGINEERING, EDGE-TO-EDGE DISCHARGE
THEORY, MICRO-COMBUSTION STUDIES, PROPRIETARY TEST
PROCESSES, OPTIMIZED ELECTRODE DESIGN,
SPARK GENERATION, MULTIPLE EDGE POINT DESIGN,
OPTIMIZED SPARK ZONE AND MICRO
AERODYNAMICS.
E3 Spark Plugs: Brand Inspiration – The Matrix

12. MORE POWER
LESS POISON
Pyrotek Labs: commited to the continued development of poweful, efficient, clean combustion technology.
E3 Spark Plugs: Brand Promise

13. E3=
The Name
ENERGY
EFFICIENCY
ECOLOGY

14. The Mark
The E3 name is short-hand for “Energy, Efficiency, Ecology.”The bold italic capital “E” is used to convey
strength, power and movement.The circle-3 represents the motion of wheels, engines and planet earth.

15. The Product

16. EXPLOSIONS
600 TIMES
A SECOND
E3 Spark Plugs: Voice/Language/Tone

17. HIGHLYCOMPRESSED
GASOLINE AND
OXYGEN IGNITED
BY A SPARK
E3 Spark Plugs: Brand Voice

18. E3 Spark Plugs: Color
FULL-SPECTRUM COLORS DRAWN FROM THE WORLD
OF MOTORSPORTS EXPRESS THE POWER,THE PASSION
AND THE EXCITEMENT OF THE E3 BRAND.

19. E3 Spark Plugs: Visual Style – Automotive
BOLD, INTENSE,
DYNAMIC, DRAMATIC,
HIGH-ENERGY,
BRIGHT, CLEAN,
HEAT, HARD-EDGE,
SATURATED COLOR,
A SENSE OF SPEED
AND POWER

20. CLEAN, BOLD,
INTENSE COLOR,
DYNAMIC,
HIGH ENERGY,
BRIGHT,
DRAMATIC
E3 Spark Plugs: Visual Style – Marine

21. PURE SPEED,
RAW POWER,
HIGH-ENERGY,
CLEAN, BOLD,
INSENSE,
SATURATED
COLOR,
DYNAMIC,
DRAMATIC,
COMPETITIVE
E3 Spark Plugs: Visual Style – Powersports

22. BRIGHT, BOLD,
CLEAN, INTENSE
COLOR, NATURE,
SKY,WATER,
GRASS, EARTH,
OPTIMISTIC,
DIVERSE,
GOODNESS,
GROWTH
E3 Spark Plugs: Visual Style –Lawn & Garden