1. YOUR BRAND STORY, .
Media Across the U.S.A.

2. WE ARE
We are the leading out of home media
company in North America, with a major
presence in the top 25 U.S. markets, plus
prime holdings in Canada.
We are a connected, data-enabled
network of over 400,000 billboard,
transit, and digital displays, plus a mobile
offering, providing integrated, targeted,
and engaging ways for your brand to
reach the on-the-go consumer.
Always on. Always innovating.
Always connecting. Always going
all OUT for customers.

3. YOUR
BRAND
STORY,
TOLD ON OUR CANVASES.

4. 4
Creatively Impactful
OUTFRONT Media delivers the best
inventory in the country. This serves
as the perfect blank canvas for your
brand story, illustrated through big,
bold, and beautiful creative.
Contextually Relevant
OUTFRONT’s location based media
provides unmatched environmental
relevance to consumers. This ensures
that brand stories communicate the
right message, at the right time, to
the right audience. Data triggers
offer an additional layer of relevance.
Media Amplifier
The inclusion of OUTFRONT extends
and strengthens the reach and
frequency of any integrated media
plan. Additionally, we are the most
effective driver of mobile, social
and digital engagement.
Why
OUTFRONT
Media?

5. 5
OUTFRONT
Key
Attributes
Audience
OOH media can be targeted by
market and demographic, allowing
brands to pinpoint accurately who
they need to reach, then reach
them consistently – more than
20 times a day. OUTFRONT
reaches 71% of the national
population each week.
Location
As location infiltrates all media
formats, OOH remains the most
established location based expert.
OOH’s targeted locations allow
brands to maximize on the recency
of messaging – prompting consumer
purchases in that moment. Location
is considered the best indicator of
consumer intent.
Viewability
OOH is 100% viewable. Our inventory
reaches consumers in the real world
and is never susceptible to bot traffic
or ad blocking. Ensure your brand’s
story is seen in an impactful way.

6. 6
The Consumer is Mobile.
Source: USA TouchPoints, 2014.1, © 2015 RealityMine
Consumers are mobile,
increasingly on-the-go
and always connected to
their smartphones.
70% of our waking
hours are spent outside
the home and 68% of
consumer mobile use is
done on the go.
This behavior has
made location the
BEST indicator of
consumer intent.
Enter the happiest media
marriage on the block, OOH
and Mobile! Reach consumers
with an impactful brand
building message on OOH,
coupled with a mobile one-
to-one engagement on their
smartphone, communicating the
actions the brand wants them
to take.
100
0
20
40
60
80
Any OOH
Media
TV Computer Mobile
Tablet
AM/FM
Radio
Print
Newspaper
OOH’s Reach Tops Every Other Medium
Mobile Ranks Fourth
OOH is the best
primer for mobile.
% of
Population
Reached
99%
96%
84%
75%
69%
15%

7. Copyright © 2016 OUTFRONT Media Inc. All rights reserved 7
Millennial MeetUp.
Millennials are outside the home
more than ever! In fact, 86% drive
to work and city dwellers take public
transportation more so than their baby
boomer counterparts. Influence this elusive
connected, and social audience segment
when they are making decisions… where to
go, what to eat, what to buy! Key startups
and millennial facing brands are already using
OUTFRONT to build their brands.

8. Copyright © 2016 OUTFRONT Media Inc. All rights reserved 8
Audience Segmentation.
OUTFRONT connects brands to their
target audiences, nationwide. Whether
that audience be the techy, the
business executive, the hipster, or the
mom, OUTFRONT has it covered.
Customized audience packages
ensure brands reach the right
consumer, at the right time,
with the right messaging.

9. 9
Source: Source: OOH Advertising Study, Nielsen On Location, 2016
OOH Sparks Engagement!
Adults say that they’ve
seen an OOH ad in the
past month
outof
10
8
Watched a TV
program advertised
19%
Watched
a movie
20%
Visited a restaurant
advertised
21%
Searched for
brand info
35%
Accessed a
coupon/discount
code
22%
Visited a website
that was advertised
22%
Downloaded/
viewed the app
15%
Talked about a
product advertised
26%
And among those
who have seen
an OOH ad:

10. 10
Blocking? No, Tackling.
Always on and never susceptible to ad skipping or
bots, OOH happens before key conversions take place,
whether they be in brick and mortar or online.
OOH Mobile Shopping Activity
Exposure by medium in the hour before mobile
shopping activity
OOH Influences Purchase Activity
Exposure by medium during purchase activity
0
10
20
30
40
Any OOH
Media
Transit/Bulletins
Street Furniture
Television Place Based AM/FM Radio Print Newspaper
43%
16%
12%
10% 8% 1%
Source: USA TouchPoints, 2014, © 2015 RealityMine
Any OOH
Media
Transit/Bulletins
Street Furniture
Television Place-Based AM/FM Radio Print Newspaper
0
10
20
30
40
43%
36%
27%
23%
12%
3%
2014

11. 11
OOH Drives Digital Engagement.
In 2015, the OAAA set out to show
the media community that OOH impressions
are impactful, targeted
and above all, REAL.
>> 1,400 units across 20 markets
>> CTA: Visit FeeltheReal.com
>> In seven weeks, the ads drove 27,061 unique visitors to
the site
>> 40% were media professionals, the target audience
>> During the flight, OOH reported 2% incremental growth in
sales, amounting to $23.3 million, an ROI of 7x the investment
As an extension, the OAAA released a “Vote to Count”
campaign in 2016, driving potential voters to VoteToCount.com,
where they could register.

12. 12
Drive ROI For Your Brand.
COST PER THOUSAND
100
0
20
40
60
80
Billboards With
Outdoor
Live TV Internet Mobile
App/Web
With
Outdoor
With
Outdoor
With
Outdoor
Radio With
Outdoor
Social
Networking
Avg.DayReach(%)
+17%
+65%
+303% +203% +41%
Source: USA Touchpoints Billboard Study, OAAA Source: OAAA.org, 2013
Shelter
Poster
OOH
$40
$30
$20
$10
CABLE
Bulletin
Network
Daily
Interconnect
Business
Zoned
Spot
NEWSPAPER
ADDING OUTDOOR TO OTHER MEDIA
CAN INCREASE REACH BY UP TO

13. 13
1 New York-Newark et al, NY-NJ-PA 15,806,405 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
2 Los Angeles-Long Beach, CA 10,363,815 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
3 Chicago, IL 7,322,541 ● ● ● ● ● ● ● ●
4 Dallas-Forth Worth-Arlington, TX 5,239,799 ● ● ● ● ●
5 Houston-The Woodlands, TX 4,885,987 ● ● ● ● ●
6 Miami Ft Lauderdale, FL 4,783,986 ● ● ● ● ● ● ● ● ● ● ● ●
7 Philadelphia, PA 4,727,310 ● ● ● ● ● ●
8 Washington, DC-VA-MD-WV 4,720,493 ● ● ● ● ● ● ● ● ●
9 Atlanta, GA 4,298,956 ● ● ● ● ● ● ● ● ● ● ● ● ●
10 Boston-Cambridge-Newton, MA-NH 3,811,087 ● ● ● ● ● ● ● ● ● ● ●
11 San Francisco-Oakland, CA 3,714,911 ● ● ● ● ● ● ● ● ● ● ●
12 Phoenix-Mesa-Scottsdale AZ 3,457,429 ● ● ● ● ● ● ●
13 D t oit-Warren-Dearborn, MI 3,332,255 ● ● ● ● ● ● ●
14 Riverside CA 3,307319 ● ● ● ●
15 Seattle-Tacoma-Bellevue, WA 2 909,229 ● ● ●
16 Minneapolis - St. Paul, MN 2 698,084 ● ● ● ● ● ●
17 San Diego C rlsbad, CA 2,563,295 ● ● ● ● ●
18 Tampa S Petersburg, Fl 2 374,159 ● ● ● ●
19 Baltimore-Columbia-Towson MD 2 188 674 ● ●
20 St. Louis, MO-IL 2 177,675 ● ● ● ● ●
21 Denver-Aurora-Lakewood, CO 2 157,155 ● ● ● ● ●
22 Pi tsburgh, PA 1,903,444 ● ●
23 Orlando-Kiss mmee-Sandford, FL 1,859,297 ● ● ● ● ●
24 Portland-Vancouver, OR WA 1,852 687 ● ● ●
25 Charlotte-Concord, NC-SC 1,843,603 ● ●
Bulletins Wallscapes Buses Street FurnitureCBSA Population
Age 18+
SpecialityCommuter Rail &
Subway
Posters & Junior
Posters
Mobile Network
● indicates OUTFRONT media available ● indicates new digital media available ● indicates wrapped media available
43 603
g , , ,
, ,
, ,
3
8 W i RI 1 28 8
Mi au e W k sh WI 1 2 5 977
4 k i 1 122 4 7
4 Ok ho a City OK 1 024 675
4 M phi TN M AR 1 07324
43 Ri n A 993 380
44 sv l KY IN 98 275
45 N O t i LA 984 141
46 Ha tf rd-We t 962 897
R i C 958 147
48 Buffalo Ch k 906 516
49 rm ng m Hoo AL 883 982
50 h Y 855 479
Top 50 Marketsand CA ● ● ● ● ●
si m e Sandfo d FL 1 85
n uver OR-WA 1 852 ●
Con ord NC SC 1 843 ●
o- w Braunfe s T ●
o R seville, CA 1 41,8 ● ●
OH Y-IN 1,6
He erson-Paradise, NV ● ● ● ●
ly OH-KY-IN ● ●
M -KS 1 577,229 ● ● ●
OH ● ● ●
un vale, CA 1 525,7 ● ● ● ●
nd ock TX
s C me -Anderson IN ,5 0,259 ● ● ●
avi son TN 1,406 ● ●
ach VA-NC 1,34 ●
W rwick, RI MA 1 287,098 ● ● ●

14. 14
Bulletins Wallscapes Buses Street FurnitureCBSA Population
Age 18+
SpecialityCommuter Rail &
Subway
Posters & Junior
Posters
Mobile Network
● indicates OUTFRONT media available ● indicates new digital media available ● indicates wrapped media available
43 603Top 50 Markets
● indicate O TFRON media ava lable ● ndicat new digi a media ava lable ● ndicate rappe media availabl
or nd n v 1,852,687 ● ●
26 San Antonio-New Braunfels, TX 1,780,935 ● ●
27 Sacramento-Roseville, CA 1,741,842 ● ● ● ●
28 Cincinnati, OH-KY-IN 1,647,337 ●
29 Las Vegas-Henderson-Paradise, NV 1,615,337 ● ● ● ● ● ● ●
30 Cleveland-Elyria, OH-KY-IN 1,615,309 ● ● ●
31 Kansas City, MO-KS 1,577,229 ● ● ● ● ●
32 Columbus, OH 1,545,222 ● ● ● ● ●
33 San Jose-Sunnyvale, CA 1,525,784 ● ● ● ● ● ●
34 Austin-Round Rock, TX 1,518,122 ●
35 Indianapolis-Carmel-Anderson, IN 1,500,259 ● ● ●
36 Nashville-Davidson, TN 1,406,121 ● ● ●
37 Virginia Beach, VA-NC 1,342,960 ● ●
38 Providence-Warwick, RI-MA 1,287,098 ● ● ● ●
39 Milwaukee-Waukesha, WI 1,205,977 ● ●
40 Jacksonville, FL 1,122,497 ● ● ●
41 Oklahoma City, OK 1,024,675 ●
42 Memphis, TN-MS-AR 1,07,324 ● ● ●
43 Richmond, VA 993,380 ● ●
44 Louisville, KY-IN 989,275 ● ● ● ● ●
45 New Orleans-Metairie, LA 984,141 ● ● ● ●
46 Hartford-West Hartford, CT 962,897 ● ● ● ● ● ●
47 Raleigh, NC 958,147 ● ● ● ●
48 Buffalo-Cheektowaga, NY 906,516 ● ● ●
49 Birmingham-Hoover, AL 883,982 ●
50 Rochester, NY 855,479 ● ● ●

15. MEDIA
ACROSS
THE USA.

16. 16
Media Formats . . . . . 16-41
Billboards. . . . . 17-20
Bulletins . . . . . . 18
Wallscapes. . . . . 19
Posters . . . . . . 20
Street Furniture. . . . 21-27
Shelters. . . . . . 22
Metro Lights . . . . 23
Bike Share. . . . . 24
Kiosks. . . . . . 25
Urban Panels . . . . 26
Benches/Phone Kiosks. . 27
MEDIA FORMATS
Buses & Rail. . . . . 28-34
Bus Exterior. . . . . 29
Bus Interior . . . . . 30
Rail Exterior. . . . . 31
Rail & Subway Interior . . 32
Rail & Subway. . . . 33
Digital Network. . . . 34-36
Specialty. . . . . 37-39
Lifestyle Centers . . . 38
Airports. . . . . . 39
Mobile Network. . . . 40-41

17. BILLBOARDS

18. Bulletins offer the most powerful
impact of all outdoor advertising
formats. Located on key highways,
intersections and integral choke
points throughout the U.S., bulletins
provide your message with long-
term presence and tremendous
visibility to vehicular traffic.
Bulletins
Top
50+
Billboards
Located in the top 50 markets

19. Affixed to buildings in heavily
trafficked areas and visible from a
great distance, wallscapes provide
maximum impact for creative
messages. Great point-of-
purchase exposure
for creative districts keeps your
message top of mind. Wallscapes are
perfect for penetrating urban centers
and vary in size, providing endless
creative options.
Wallscapes
Billboards
>> New York, NY
>> Fairfield, NJ
>> Los Angeles, CA
>> Chicago, IL
>> Dallas, TX
>> Houston, TX
>> Miami, FL
>> Philadelphia, PA
>> Washington, DC
>> Boston, MA
>> San Francisco, CA
>> Detroit, MI
>> San Diego, CA
>> Denver, CO
>> Las Vegas, NV
>> Kansas City, MO-KS
>> Columbus, OH
>> New Orleans, LA

20. 20
Located on major
arterials and surface
streets, Posters
allow advertisers to
completely saturate their
chosen markets in a cost
efficient way.
Jr. Posters, positioned
along secondary
roadways, and in urban
areas extend brand
awareness on the local
level. Their smaller
canvas allows these
signs to infiltrate in local
neighborhoods, where
Bulletins and Posters are
zoned out.
Posters
>> Atlanta, GA
>> Chicago, IL
>> Columbus, GA
>> Columbus, OH
>> Denver, CO
>> Detroit, MI
>> Flint, MI
>> Fresno, CA
>> Grand Rapids, MI
>> Hartford, CT
>> Kansas City, MO-KS
>> Los Angeles, CA
>> Louisville, KY
Billboards
>> Minneapolis, MN
>> New Orleans, LA
>> New York City, NY
>> Orange County, CA
>> Orlando, FL
>> Phoenix, AZ
>> Portland, OR
>> Sacramento-Stockton, CA
>> San Diego, CA
>> San Francisco, CA
>> Seattle, WA
>> St. Louis, MO
>> Tampa, FL

21. STREET
FURNITURE

22. 22
Bus shelters are located at
key consumer convergence
points throughout selected
markets, following bus
routes in urban areas, and
all the way into residential
neighborhoods. 24/7
illumination provides round-
the-clock visibility to both
pedestrian & vehicular traffic.
Shelters
>> Atlanta, GA
>> Denver, CO
>> Los Angeles, CA
>> Louisville, KY
>> Miami, FL
>> Minneapolis/St. Paul, MN
>> Orange County, CA
>> Palm Springs, CA
>> Phoenix, AZ
>> San Francisco, CA
>> West Palm Beach, FL
Street Furniture

23. Metro light panels
complement and fill in
street furniture coverage
in highly sought-after
downtown locations.
Our metro light panel
coverage penetrates
the downtown and
center city regions -
reaching educated,
affluent professionals.
Metro Lights
>> Boston, MA
>> Chicago, IL
>> New York, NY
Street Furniture
>> Philadelphia, PA
>> San Francisco, CA
>> Washington, DC

24. 24
Increasingly, bike
shares are becoming
part of the urban
commute in top cities.
These units attract a
younger, environmentally
friendly consumer. Connect
your brand message to the
elusive Millennial demographic
in the most desirable urban
neighborhoods..
Bike Share
>> Boston, MA
>> Chicago, IL
>> Los Angeles, CA
>> San Diego, CA
>> Washington, DC
Street Furniture

25. 25
Located on primary streets in high-
profile, highly desired urban areas,
Kiosk provide coverage in areas
zoned out to other media. This
gives advertisers the opportunity
to stand out and target audiences in
areas with minimal advertising, at a
high frequency.
Kiosks
>> Dallas, TX
>> Houston, TX
>> Los Angeles, CA
Street Furniture

26. Copyright © 2016 OUTFRONT Media Inc. All rights reserved 26
Situated above
subway entrances,
urban panels are
the most dominant
and vibrant street-
level displays, allowing
for an unrivaled
connection with your
target audience.
Urban Panels
>> Boston, MA
>> New York, NY
* MBTA Recently Acquired
Street Furniture

27. Copyright © 2016 OUTFRONT Media Inc. All rights reserved 27
Benches & Phone Kiosks
>> Hoboken, NJ
Street Furniture
>> Denver, CO
>> Phoenix, AZ

28. BUSES & RAIL

29. 29
Buses serve as ‘rolling
billboards’ traveling in
and around densely
populated city streets,
leaving a lasting
impact on pedestrians,
motorists and
passengers. Eye level
bus exterior ads provide
maximum exposure for
your brand. Multiple bus
enhancement options
are available, including
extensions, headliners
and full wraps.
Bus Exterior
>> Atlanta, GA
>> Boston, MA
>> Detroit, MI.
>> Flint, MI
>> Los Angeles, CA
>> Las Vegas, NV
>> Miami, FL
>> New York, NY
>> Orange County, CA
>> San Francisco, CA
>> Washington, DC
Buses & Rail

30. 30
Maximize on long dwell
time and engage a
captive audience with bus
interior media. Want more
presence? A branded
bus offers advertisers the
unique opportunity to
completely own the inside
of the bus.
Bus Interior
>> Atlanta, GA
>> Boston, MA
>> Detroit, MI.
>> Flint, MI
>> Las Vegas, NV
>> Los Angeles, CA
>> Miami, FL
>> New York, NY
>> Orange County, CA
>> San Francisco, CA
>> Washington, DC
Buses & Rail

31. 31
Make a huge impact
with rail exterior
media. Influence riders,
onlookers, vehicular
traffic alike, as they are
waiting for the train
to arrive or alongside
major highways.
Rail Exterior
>> Atlanta, GA
>> Boston, MA*
>> Hartford, CT
>> Los Angeles, CA
>> Miami, FL
>> New York, NY
>> Orange County, CA
>> Phoenix, AZ
>> San Francisco, CA
>> Washington, DC
* MBTA Recently Acquired
Buses & Rail

32. 32
Rail & Subway Interior
Reach a captive
audience on their
average 40 minute
commute each
way. Want a bigger
presence? A brand car
offers advertisers the
unique opportunity to
completely own the
inside of the subway
or rail car.
>> Atlanta, GA
>> Boston, MA*
>> Hartford, CT
>> Los Angeles, CA
>> Miami, FL
>> New York, NY
>> Orange County, CA
>> Phoenix, AZ
>> San Francisco, CA
>> Washington, DC
* MBTA Recently Acquired
Buses & Rail

33. 33
Deliver your message to the hard-to
reach commuter audience with high
impact subway ads! Tell your story
through car cards, station platform
posters, digital units, floor graphics and
turnstiles. Many startups and millennial
facing brands are already using subway
media to build their brands.
Rail & Subway
>> Atlanta, GA
>> Boston, MA*
>> Hartford, CT
>> Los Angeles, CA
>> Miami, FL
>> New York, NY
>> Phoenix, AZ
>> San Francisco, CA
>> Washington, DC
* MBTA Recently Acquired
Buses & Rail

34. DIGITAL
NETWORK

35. 35
Add an extra layer of timeliness
and relevance to your campaign
through a digital execution. Easily
change creative messaging based
on triggers such as time of day,
weather, or sports scores. Digital
provides ultimate messaging.
Digital Network
Digital
Top
15+

36. 36
Digital Network
Digital

37. SPECIALTY

38. 38
Lifestyle Centers
>> Boston, MA
>> Chicago, IL
>> Las Vegas, NV
>> Los Angeles, CA
>> Minneapolis-St. Paul, MN
>> New York, NY
>> Orange County, CA
>> San Francisco, CA
Specialty
Impact the highly
affluent community,
while they are in a
shopping frame of mind,
through one of our
lifestyle centers.

39. Copyright © 2016 OUTFRONT Media Inc. All rights reserved 39
Engage the affluent
business traveler
through airport media,
on or in close proximity
to the airport property.
Maximize on long dwell
time with consumers
eager for something to
engage with!
Airports
>> Atlanta, GA
>> Chicago, IL
>> Denver, CO
>> East Hampton, NY
>> Jacksonville, FL
>> Newark, NJ
>> Houston, TX
>> Los Angeles, CA
>> Orlando, FL
>> Philadelphia, PA
>> San Diego, CA
>> San Francisco, CA
>> Seattle, WA
Specialty

40. MOBILE
NETWORK

41. 41
Mobile Network
Geofencing
Lifestyle
Nation
Wide
Combine the power of
OOH with mobile to
create new awareness
and engagement
opportunities with
your target audience.
OOH and mobile have
a natural synergy, with
OOH serving as the
BEST primer for mobile
engagement.

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