Our new research coming out of our Marketing Intelligence Practice on how Trump and Clinton can be using Emotional Science to lock in the last leaning voters in this historical election. Using our proprietary MindSight tool, Isobar’s research reveals what the emotional brain is thinking – the true factor behind all decisions. Participants engage with the MindSight exercise as a “sentence completion” task to ensure we get their “gut” emotional reactions.
With the debate still dominating the news and the last few weeks of the election closing in, it is insights such as these that matter in the long run. The data takes a look at voters and how emotional science can empower campaigns to play to the heart and not the head. The overarching result shows that Empowerment is this year's swing vote: The race for power is won by the candidate that makes the voters feel the most empowered this November.