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Posterscope 2017 Predictions on a page

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6 Predictions for 2017:
1. 'Open' data: Data exchanges improving planning
2. Relevancy, from the few to the many: The rise of scalable content
3. Blending real and virtual experiences: Technology is changing your media plan
4. Contextual content clicks in: Are traditional demographics dead?
5. Advertising with utility: Not just advertising, advertising for good
6. Programmatic is here

Published in: Marketing
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Posterscope 2017 Predictions on a page

  1. 1. ‘Open’ data Data exchanges improving planning Relevancy: From the few to the many The rise of scalable content Blending real and virtual experiences Technology is changing your media plan Programmatic is hereAdvertising with utility Not just advertising, advertising for good Contextual content clicks in Are traditional demographics dead? 1 4 6 2 6 PREDICTIONS FOR 2017 3 In the next year we will move away from ‘owning data’ to ‘open data’. In the next year behaviour triggers will be an important planning currency. In the next year advertising for good will be increasingly valued. Via automation which will see live availability and Liveposter providing data fuelled and optimised DOOH activity, the scope of programmatic continues to build momentum. In the next year - scalable content is a must have for DOOH. In the next year there will be continued blending of real and virtual in communications plans. 5

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