1. MARK STORY | PRIME STRATEGY MEDIA| 0424 235 09 | MARK@PRIMESC.COM.AU
|WWW.PRIMESC.COM.AU
Page 1
Mark Story is one of Australia’s leading independent providers of print and online content.
Mark Story is a former group editor, editor, senior reporter, chief reporter, columnist and
commentator on over 70 publications in Australia, NZ, Asia and the US. He is a former
contract editor of Financial Standard, Investor Monthly, MIS Magazine (NZ), Australia’s
Mining Monthly Magazine and Resources Stocks.
In 2007 Mark established Prime Strategy Media which specialises in:
1) Financial/business content and editing for print and online media agencies, B2B
publications and the business/investment pages of the mainstream press.
2) Copywriting and content marketing/developer for companies in the financial
services and non-financial sector, including: Content strategy, blogs, content for
videos, feature writing/editing, whitepapers, ghost writing, case-studies, market
intelligence and business reports, newsletters, web content, media releases,
research documents, positioning statements, news articles, media showcase,
columns, speeches, books, reviews, research, presentations, media guides.
3) Media and social media strategy, media consulting/coaching, chairing events.
What sorts of clients does Prime Strategy Media work with?
● Delta Financial, Collins Mann, SA Wealth Management,Financial Advisers, including:
WB Financial Management, Lachlan Partners, Wealth By Design, RBS Morgans, Trumpet
Financial, Bridges Financial Services, Tupicoffs, Shadforth Financial Group, Mapletree
Wealth.
Australian Property Investor, The West Australian,● Media organisations/publications:
The Bull.com.au, AFR Smart Money, AFR Asset, Money Magazine, Voyeur Magazine,
Public Accountant, Channel 7, Channel Nine, Professional Planner, Super Review, The
Australian, The West Australian, In The Black, Financial Standard, Insto Magazine,
Professional Planner Magazine, TheBull.com.au, Public Accountant, Management Today,
Investing Times, FinanceAsia, Asian Investor, South China Morning Post, Skaffold,
Intelligent Investor, Luxury Home Design and numerous titles under the Universal
Magazine’s Home Design series, Edge Custom Media, Mahalab Media and Pacific Plus...
Metlife, Insync, MLC, Pengana, Australian Ethical,● Financial services companies:
Rare Infrastructure, UBS, Commsec, NAB, Investment Link, Zurich, HESTA, REST,
Austock, Core Trading, Intelligent Investor, Skaffold, TAL and Rivkin.
American Chamber of Commerce, IBM, Sun● Non-financial organisations:
Microsystems, Austrade, CH Strategies, CPA Australia, and the Institute of Public
Accountants, RSM Australia.
Noteworthy communications projects Mark has worked on:
 Whitepaper into outsourcing for IBM.

2. MARK STORY | PRIME STRATEGY MEDIA| 0424 235 09 | MARK@PRIMESC.COM.AU
|WWW.PRIMESC.COM.AU
Page 2
 Edited and re-wrote major research documents for Metlife.
 Share market commentary and analysis for Rivkin.
 Developed a substantial review of Australia’s mining and minerals sector.
 Developed commissions’ management whitepapers for Investment Link.
 Share market commentary and analysis for www.Skaffold.com.au
 Developed Guide to Online Trading for Commsec.
 Developed Guide to Thematic Investing for Zurich.
 White paper into financial trends amongst QLD medical profession.
 Commissioned by TAL to write the website content for its ‘A Voice for Life’ series.
 Consulting on ‘content harvesting’ to large and mid-sized fund managers.
 Head of content strategy for CH Strategies.
 Commentary, media releases, op-eds and business documents for RSM Australia.
What writing and editorial skills does Mark Story bring to the table?
Experience at running a small editorial teams, liaising with production, representing a
title/organisation in client-facing situations and functions/events, chairing events, and
handling all the day to day tasks of a working editor, including: Project-managing new
initiatives & budgets, relaunches, content strategy, content development, overseeing the
commissioning of assignments, commissioning freelancers, editing content, subbing copy,
overseeing layouts and flat plans, and contributing to the title on any other matters as
required going forward.
How your organisation can engage Prime Strategy Media?
There’s a very false impression that someone with a degree in communications, with no
(or very little) track-record working in the business are media/communications specialists.
This is typically the calibre of the people that your agency will, all too often, appoint to work
on your account.
When it becomes eminently apparent that they lack both the skills and experience to get
the job done, I typically get called in as a third party provider to do the job at the highest
level possible.
While PR firms and media agencies understand process, what they typically lack is the
expertise behind the brand and the persona of the principal to successfully execute
projects in-house.
Please keep me in mind for any future projects where my input will add value.
I would appreciate the opportunity to pitch/quote on your next content project.