1. My client is one of the world's hottest mobile startups, operating in a multi-billion dollar market in the world’s top cities. To
join this company is to join the world’s best technical teams, most successful entrepreneurs and internationally recognised
businessmen and investors. The position is Global Head of CRM, as such you will strategize and devise the entire CRM
strategy for multi-channel campaigns across platforms including mobile, email and social.
The Global Head of CRM responsibilities include:
• Reporting to VP Marketing, this person will have broad authority and support to build a significant and effective
CRM team and engine.
• This person will direct strategy and rollout of best practice CRM for audiences worldwide. This will include:
• Owning and defining overall company CRM strategy, getting input and buy-in from senior stakeholders
• Creating and leading the approach to loyalty and recognition i.e. moving customers along the loyalty ladder,
deepening relationships, building engagement, encouraging advocacy and maximizing retention
• CRM systems ownership. Work with our in-house engineering and product teams to ensure our core CRM and
data analysis tools can support the CRM strategy
• Campaign operations. Steer practical execution of activity and campaigns across multiple channels (inc. email,
SMS, in-app, push notifications) whether triggered, planned or ad hoc, working with city marketing teams worldwide
Ideal candidate:
• Gravitas and seniority to lead the CRM program across international and functional boundaries
• 7+ years in a significant CRM role, client or agency side; demonstrable experience of having set- up/significantly
grown the CRM component of an organization
• Deep knowledge of Salesforce and the technical elements of CRM
• Experience working and travelling internationally, e.g US /Canada/UK/ Europe. Experience working in Asia would
be advantageous.
• Proven ability to build and manage a team
• Experience of CRM channels across mobile app, web, email and SMS
• Startup experience or personality which suits startup
• First-class degree from a top University. MBA or advanced degree preferred
This role will have a heavy analytical and data heavy side, the ideal candidate must be data-led and analytical, but can
‘translate’ to people of all levels and backgrounds
Must be able to:
+44 (0) 1491 411 020
www.abrs.com info@abrs.com

2. i. Set KPIs and create clear, actionable reports to enable continuous improvement of effectiveness
ii. Uncover useful data-driven insights
iii. Own or oversee client/consumer data ownership, including augmentation and cleaning
iv. Recommend segmentation and create customer personas
v. Work with ops colleagues to ensure appropriate processes regarding data protection, compliance and privacy
If any of the above describes yourself or anyone you know...
Apply via harriet@abrs.com or marklong@abrs.com
+44 (0) 1491 411 020
www.abrs.com info@abrs.com