2. BRAND NAME DEFINITION
tush / toŏsh/
• n. inf. a person's buttocks.
!
Skivvies / (skĭvˈēz)
!
A colloquial used for underwear. This word often occurs in lowercase
in print: “About 500 yards away, on three destroyers snubbed up to
the dock, men were clambering on the deck in their
skivvies” (Smithsonian)
3. BRAND, LOGO, & SLOGAN
LOGO SLOGAN EMBLEM
The Tush Skivvies logo is designed to communicate the key brand essences. The concept of conscious
hedonism is communicated in the playful, edgy reference to the name 'Tush' but in a sophisticated, witty
and non-obvious way. The color scheme is selected to evoke the eclectic brand character as well as to
echo the freshness of the product designs.
4. TUSH SKIVVIES
Tush Skivvies is a new breed of underwear,
characterized by its contemporary approach to
basic apparel.
We design, manufacture and deliver intimates for
both men and women, curated to meet the needs
of the modern age. We are quality driven and
consistently work to offer paramount value from
the inside out. Our experimental edge and
directional aesthetic brings a new dimension to
undergarments and our high performing materials
and processes are used to provide utmost
comfort, support and performance.
Instigating novelty and trend, we are positioned
as innovators and visionaries of under apparel.
5. OUR MISSION
THE MISSION
is to encourage people to love their skivvies by combining trend-setting designs and innovations that
offer comfort and protection; creating a positive effect for the individuals and society as a whole.
Create positive change by bringing attention to critical issues; from promoting
responsible use of contraceptives to championing ecological and socially-aware
production processes.
for the
PRODUCT
Seek out and use materials and processes that produce the best value in terms
of comfort, support and performance, while creating trend-setting designs that
consistently empower and excite.
Bring moments of optimism and confidence for all those who come into contact
with the brand, generating an uplifting response that increases the value each
person attributes to their underwear.
for the
INDIVIDUAL
for
SOCIETY
6. BRANDING
To strive in a competitive marketplace, Tush Skivvies recognizes the need to build a strong, long-lasting
brand. Through vigilant and consistent efforts, Tush Skivvies will continue to purpose its efforts in
accordance to its mission, to create a strong community around its core beliefs.
7. TUSH LAB
The Tush Lab brings together a clean, clinical look combined with an edginess that draws attention to Tush's
designs and materials. The Tush Raven, Crystal, and Fuchsia colors create an overall environment of
sophistication, being especially effective to properly showcase the range of colors that the products offer.
The innovative spinning wheel concept behind the display is a reflection of our never-ending quest of finding
avant-garde materials and technologies to assure the upper quality of our products.
8. MARKET ENTRY
Tush Skivvies is penetrating the underwear industry with the intent of creating a meaningful and profitable
place for itself. Inspired by competitors, we went above and beyond and built ourselves on unexplored
purpose and innovation. As a result, we bring to the forefront industry novelty with high quality fabrics, tech-
specks and trend-setting colors and prints. Tush Skivvies aims to freshen the current marketplace, offering a
distinctive line of products that redefines underwear as we know it.
9. TARGET MARKET
Our products will be available to purchase through our e-commerce website tushskivvies.com primarily in
North America and China. We are looking to expand our reach in the upcoming years.
CHINANORTH AMERICA
10. TARGET MARKET
‣ Our consumers are fashion, comfort and
health conscious
‣ Our consumers want optimal value, quality
and integrity
‣ Our consumers want an honest, reliable and
responsible enterprise
12. MODAL
INNOVATIVE MEDIUMS
‣ A high quality textile
‣ 50% more water absorbent than cotton
‣ Extremely soft
‣ Derived from beech trees
‣ Simple and easy to care for
PROPERTIES
Tush Skivvies stands for quality, comfort and aesthetic, which is why our choice of textile is
a core focus. Textile mediums are constantly researched, tested and then carefully chosen
to offer the best value to our consumers. The base fabric for our Master Collection 2014 is
modal; the difference between soft and heavenly. This fabric is truly of incomparable
softness and quality, making any piece from the Master Collection worth a try!
13. THE CONDOM POCKET
We dare to go where no one has gone before. Got carried away on a romantic whim? We’ve got you covered
with the Tush Skivvies Condom Pocket. Conveniently placed for fast and easy access, we’ve covered the
bases so you’ll never have to go unprepared again
MESH
The mesh pocket is
built-in the front of the
underwear, concealed
in the mesh strip.
The interior pocket is
fused in the waistband
using radio frequency
welding techniques to
avoid holes made by
stitches.
INTERIOR
14. PACKAGING
Our skivvies are packaged in a standard
transparent capsule. Design inspiration
comes from a test tube to reflect Tush
Skivvies’s constant search for innovative
mediums of high quality and comfort that
bring value to our products.
!
The capsule allows for buyers to see the
skivvies via see-through plastic, and text
is kept to a minimum to let the design
speak for itself. Tush Skivvies packaging
stands for cleanliness, simplicity, and
honest representation.
15. MEN’S
Anatomical pouch support
Front mesh Condom Pocket
Moulding fit
Made with a premium blend
of Modal
RAVEN INK BLUE WHITE TAWNY PORTTOURMALINE
Our Sports Boxer Brief is designed to provide solid support. A hybrid of various styles, the fit supports the shaft, prevents
chafing, and offers superior comfort. Built to bolster performance, this style is well suited for the modern challenger.
BOXER BRIEF
◀ TUSH-MFSW1 ▶THE EXHIBITIONIST USD $19.99 USD $9.09
RETAIL WHOLESALE
RMB 125 RMB 62.5
16. MEN’S
Minimal coverage
Interior Condom Pocket
RAVEN/PURPLE TOURMALINE/NAVY WHITE/PURPLE RAVEN/NAVYTOURMALINE/PURPLE
Our Sexy Brief takes care of the body’s contours, following curves in a contrasted bind. Equipped with the interior Condom
Pocket, these minimalist briefs are both sensuous and audacious.
Made with a premium blend
of Modal
Figure enhancing fit
SEXY BRIEF
◀ TUSH-MFSW2 ▶DYNAMITE THRUST USD $16.99 USD $7.72
RETAIL WHOLESALE
RMB 110 RMB 55
17. MEN’S
Hybrid of various styles
Support for sport activity
WHITE / INK BLUE TAWNY PORT / RAVEN VAPOR BLUE / RAVEN TOURMALINE / NAVY
Our Sports Boxer Brief is designed to provide solid support. A hybrid of various styles, the fit supports the shaft, prevents
chafing, and offers superior comfort. Built to bolster performance, this style is well suited for the modern challenger.
Made with a premium blend
of Modal
Molding fit
SPORTS BOXER BRIEF
◀ TUSH-MFS3 ▶THE RIGHT STUFF USD $18.50 USD $8.41
RETAIL WHOLESALE
RMB 118 RMB 59
18. MEN’S
Open fly
BLACK WHITE
Our Classic Brief is timeless yet modernized with subtle twists. Fusing the classic fit, the open fly, and basic colors together
with a modish waistband equipped with the interior Condom Pocket, this style is well suited for everyday use.
Made with a premium blend
of Modal
Classic fit
Interior Condom Pocket
CLASSIC BRIEF
◀ TUSH-CLASSIC ▶KEEP IT BRIEF USD $16.99 USD $7.72
RETAIL WHOLESALE
RMB 105 RMB 52.5
19. BRIEF
◀ TUSH-WM1 ▶
WOMEN’S
Figure enhancing
Interior Condom Pocket
Supportive
Made with a premium blend
of Modal
RAVEN PURPLE MAGIC VAPOR BLUE MEDIEVAL BLUETOURMALINE
Our women’s Brief is a classic fit that offers sufficient coverage and accentuates curves. The thick waistband is supportive and
softly embraces natural waistlines. Equipped with the inside Condom Pocket, this style is well suited for the everyday bustle.
DANGEROUS CURVES USD $13.99 USD $6.36
RETAIL WHOLESALE
RMB 90 RMB 45
20. WOMEN’S
Second skin fit
Seamless
Minimal coverage
Made with a premium blend
of Nylon/Spandex
RAVEN PURPLE MAGIC VAPOR BLUE MEDIEVAL BLUETOURMALINE
Our Seamless Thong is the perfect choice for those wanting to leave a little less to the imagination. Their seamless construction
makes them light as a feather but engineered to stay in place. Focusing on bare necessities, this style is well suited for
minimalist needs.
SEAMLESS THONG
◀ TUSH-WS1 ▶SMOOTH CRIMINAL USD $7.99 USD $3.63
RETAIL WHOLESALE
RMB 50 RMB 25
21. WOMEN’S
Second skin fit
Seamless
Coverage
Made with a premium blend
of Nylon/Spandex
RAVEN PURPLE MAGIC VAPOR BLUE MEDIEVAL BLUETOURMALINE
Our Seamless Brief is a classic fit that offers sufficient coverage and accentuates curves. Its seamless construction makes
them light and smooth, leaving no awkward rifts and creases. Following curves beautifully and naturally, this style is well suited
for everyday wear.
SEAMLESS BRIEF
◀ TUSH-WS2 ▶SMOOTH CRIMINAL USD $7.99 USD $3.63
RETAIL WHOLESALE
RMB 50 RMB 25
22. WOMEN’S
Second skin fit
Seamless
Full coverage
Made with a premium blend
of Nylon/Spandex
RAVEN PURPLE MAGIC VAPOR BLUE MEDIEVAL BLUETOURMALINE
Our Seamless Shorty offers ample coverage and a smooth second skin feel due to its seamless construction. Soft but
supportive, full but light, this style is well suited for everyday comfort.
SEAMLESS SHORTY
◀ TUSH-WS3 ▶SMOOTH CRIMINAL USD $8.99 USD $4.09
RETAIL WHOLESALE
RMB 60 RMB 30
23. TUSHTAKES ACTION
Safe Is Sexy - Being in the underwear industry, we
are in the best position to encourage the practice
of safe and healthy sex.
!
In addition to introducing the Condom Pocket to
most of our styles, we have created Tush Takes
Action; a special collection of fun and unique
designs aimed to spark conversation.
24. USD $13.63
TUSHTAKES ACTION
Figure enhancing
Interior Condom Pocket Interior Condom Pocket
Made with a premium blend
of Modal
SPORTS
BOXER BRIEF
◀ TUSH-MPL3 ▶
BRIEF
◀ TUSH-WM1 ▶
WHITE MEDIEVAL BLUE BLACK WHITE BLACK
HARD CHEMISTRY
The Hard Chemistry print breaks down passion into its most basic scientific expressions. We dissected attachment into its individual parts oxytocin
and vasopressin. We then reduced attraction to its purest form of dopamine, serotonin and neropinephrine. Finally, we distilled lust into its raw
components of testosterone and estrogen. Designed around the molecules of desire, it’s pure chemistry.
USD $29.99
RETAIL WHOLESALE
USD $14.99 USD $6.81
RETAIL WHOLESALE
RMB 170 RMB 85 RMB 100 RMB 50
MEDIEVAL BLUE
25. The Inside Story print puts the essence of reproduction in the spotlight. On one side are the little swimmers, and on the other the egg. With the wittily
positioned Condom Pocket, it makes for a fun, playful allegory sure to spark conversation.
TUSHTAKES ACTION
Interior Condom Pocket Mesh Condom Pocket
Made with a premium blend
of Modal
BOY SHORTS
◀ TUSH-WM3 ▶
BOXER BRIEF
◀ TUSH-MFSW1 ▶
WHITE MEDIEVAL BLUE
INSIDE STORY
RAVEN PURPLE MAGIC TAWNY PORT MEDIEVAL BLUE
Made with a premium blend
of Modal
USD $8.18USD $17.99
RETAIL WHOLESALE
USD $24.99 USD $11.36
RETAIL WHOLESALE
RMB 110 RMB 55 RMB 150 RMB 75
26. ABOUT TUSH
Brainchild of Canadian designer Amelie Mongrain, the Tush Skivvies concept began in 2012 in Shanghai, China. Amelie has
since brought together a strong team and worked with diverse industry professionals to build what is now an haute-game
brand of underwear. In 2014, Tush Skivvies became the official brand of Tushco and launched their official online e-
commerce platform tushskivvies.com. With a driven team focused on sourcing top performing mediums and processes,
Tush will stop at nothing to deliver the utmost quality skivvies.
27. ABOUT THE DESIGNER
Born in Canada and based in Shanghai, Amelie
Mongrain is a designer and rising entrepreneur
who is recognized for her work in functional
fashion. Her inner creative reflects in her designs
in a modernized spirit, and the quality of her
garments stems from almost 20 years of
experience in the field.
!
These distinctions can be well observed in the
launch of her new brand, Tush Skivvies, a striking
line of basics delivering a complete collection of
intimates for men and women. Inspired by the
colors, contours and dynamics that shape her
environment, her contemporary designs are sharp
and vibrant. Amelie’s novel brand intrigues in its
ability to preserve the loved fundaments of under
apparel in a progressive high fashion. Amelie is
quickly soaring on the fashion scene in complete
sophistication and dynamism, promising novelty
and progress.
30. CONTACT US
/tushskivvies /tushskivvies /tushskivvies /tushskivvies
For wholesale inquiries, please contact amelie@tushskivvies.com. To stay updated with our
activities, visit us on our social networks:
VISIT USATtushskivvies.com
