3. EXHIBIT OPENS MAY 16TH 2 E 91 ST. NYC|
on Contemporary Culture
Psychological Impact of Color
An Exploration of the
EXHIBIT OPENS MAY 16TH 2 E 91 ST. NYC|
4. Cooper-Hewitt, National Design Museum, Smithsonian Institution is the only museum in the nation devoted exclusively to historic and contemporary design. The Museum
presents compelling perspectives on the impact of design on daily life through active educational and curatorial programming. It is the mission of Cooper-Hewitt’s staff and
Board of Trustees to advance the public understanding of design across the twenty-four centuries of human creativity represented by the Museum’s collection.
Cooper-Hewitt National Design Museum | 2 E 91st St. New York, NY.
Harvey M. Krueger
Chairman Emeritus, Cooper-Hewitt, National Design Museum.
Paul Warwick Thompson
Director, Cooper-Hewitt, National Design Museum.
Cordially invite you to their new exhibition:
5.
6.
7. 29 9th Ave
NewYork, NY
(212) 463-5750
www.vitra.com
NO POSTAGE
NECESSARY
IF MAILED
IN THE
UNITED STATES
Art Director/Designer: Andrea Restrepo.
For more information
aboutVitra furniture
please call your local
Vitra representative:
(800)123-1234
The main purpose ofVitra is to create furniture designs
and promote the use of renewable materials and
ecofriendly techniques. Our daily concern is to find
alternatives to traditional manufacturing processes by
choosing raw materials carefully, controlling their origin,
looking for natural products for the dyes, replacing
synthetic foam with natural latex in our cushions, etc.
Grete Jalk
Rattan is the common name for the roughly 600
species of palms in the tribe Calameae, native to
tropical regions of Africa,Asia and Australasia. Most
rattans are vine-like, scrambling through and over other
vegetation. Once harvested and transformed, the
lightweight, durable and flexible qualities of rattan make
it ideal for use in furniture making.
Tom Raffield
29 9th Ave
NewYork, NY
(212) 463-5750
www.vitra.com
NO POSTAGE
NECESSARY
IF MAILED
IN THE
UNITED STATES
Art Director/Designer: Andrea Restrepo.
For more information
aboutVitra furniture
please call your local
Vitra representative:
(800)123-1234
8. Rattan and water hyacinth make quality furniture and
add a unique natural touch to your home’s interior.
Another aspect of our project is fair employment.We
expect our craftsmen to work with care and produce
quality, and we share with them our concern about
the environment. In return, we pay them fairly and
offer help if needed.
Frans Schorofer
29 9th Ave
NewYork, NY
(212) 463-5750
www.vitra.com
Art Director/Designer: Andrea Restrepo.
NO POSTAGE
NECESSARY
IF MAILED
IN THE
UNITED STATES
For more information
aboutVitra furniture
please call your local
Vitra representative:
(800)123-1234
29 9th Ave
NewYork, NY
(212) 463-5750
www.vitra.com
NO POSTAGE
NECESSARY
IF MAILED
IN THE
UNITED STATES
Art Director/Designer: Andrea Restrepo.
For more information
aboutVitra furniture
please call your local
Vitra representative:
(800)123-1234
This beautiful aquatic plant is often considered nuisance in
tropical regions. Naturally invasive, its rapid growth and dense
floating mats asphyxiate the ecosystem and hinder navigation.
Today, water hyacinth is used for weaved covers of quality
furniture. InThailand this plant is widely harvested. Its roots,
once boiled and dried, are put together to make thin cords
and then weaved over a rattan structure/frame.
JohnYates
9. milk-tamarind
Net Weight: 2.5 oz.
Ingredients:
Organic African Cocoa,
Tamarind, Valerian Root,
Chamomile, and Melatonin.
dark-maracuya
Net Weight: 2.5 oz.
Ingredients:
Organic Dutch Cocoa,
Maracuya, Valerian Root,
Chamomile, and Melatonin.
white-ochuva
Ingredients:
Organic Equadorian Cocoa,
Ochuva, Valerian Root,
Chamomile, and Melatonin.
13. Client
What’s our goal?
This Public Service Guerrilla Marketing Campaign
aims to inspire Americans to adopt healthy eating
habits and avoid fast-food restaurants that serve
14. For the purposes of this campaign, our target
Whatever-eaters are Americans that are busy
with tedious tasks like doing laundry and mowing
pleasure of enjoying home-cooked meals be-
believes in eating right; unfortunately, the lack
of information regarding obesity makes “eating
right” not a priority but a thing that keeps getting
neglected just like going to the gym, volunteer-
better informed about the dangers of obesity
among people that eat at fast-food restaurants
Who are we talking to?
15. The Guerrilla Marketing campaign intends to create
awareness about obesity and the dangers of fast
portray the straw, a common tool in our everyday
A series of obstructed straws conveying funny yet
striking messages will be strategically placed in fast
impact will be strong and long lasting and will derive
the symbol of the campaign (the evil straw) and the
Thematic Strategy
16. fastfood=fastdeath|wehaverealenemies.com
high in calories, low in nutrition | wehaverealenemies.com
fastfood is adictive! Mc Donald’s calls their regural customers “heavy users” | wehaverealenemies.com
it takes 1 hour on the treadmill to burn off the caloreis in 1 soda | wehaverealenemies.com
17. Messages
it takes 1 hour on the treadmill to burn off the caloreis in 1 soda |
18.
19. HOME | THE ENEMY | OBESITY FACTS | STATISTICS | GUERILLA
CONTACT US
dramatically in the United States since
self-esteem, depression and health related
adults and can lead to a lifelong struggle to
26. 10014
10014
!"!#$!%#&'&(
)"&&"%
March 16, 2011
Ernie English
1234 Writing Lab Lane
Write City, IN 12345
Dear Mr. English:
The first paragraph of a typical business letter is used to state the main point of the
letter. Begin with a friendly opening; then quickly transition into the purpose of your
letter. Use a couple of sentences to explain the purpose, but do not go in to detail
until the next paragraph.
Beginning with the second paragraph, state the supporting details to justify your
purpose. These may take the form of background information, statistics or first-hand
accounts. A few short paragraphs within the body of the letter should be enough to
support your reasoning.
Finally, in the closing paragraph, briefly restate your purpose and why it is important.
If the purpose of your letter is employment related, consider ending your letter with
your contact information. However, if the purpose is informational, think about clos-
ing with gratitude for the reader's time.
Sincerely,
Lucy Letter
27.
28. KENYA STAMP
COLOR PALETTE
Teal is one of our greatest distinguishing features.
It is an essential part of our brand identity and heritage.
Combined with dark brown or black a distinct style is created
which is both simple to use and powerful through its simplicity.
R 62
G 29
B 12
C 49
M 75
Y 81
K 71 #3E1D0C
R 94
G 255
B 245
C 45
M 0
Y 16
K 0 #5EFFF4
R 35
G 31
B 32
C 70
M 68
Y 64
K 74 #231F20
31. LETTERHEAD
Pilar Huerta graphic department at graphics@pilarhuerta.com
857 Washington St
New York 10014
www.pilarhuerta.com
857 Washington St
New York 10014
www.pilarhuerta.com
