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Do Channel Rep Incentives Really Work?

The answer is a resounding YES!

77%

of channel reps say incentive
programs have high
influence on performance

%
75

of respondents expend
80% more effort to
achieve goals

That's the good news. Now the not so good.
There are a lot of these programs...

6+

incentive
programs

70% have at least 2 programs
and 1 in 4 have 6+ incentive programs
offered from manufacturers, channel
loyalty partners and employers

So how do you stand out? Focus on the individual!

70%

believe incentive opportunities
should be based on individual
performance vs. team performance

94%

prefer cash
+ non-cash
incentives

6%

who want
cash only

Channel rep incentives do work ... so Get in the Game!
2013 Maritz Channel Market Study
1,008 web-based surveys were completed with reps in these industries:
Automotive | Appliances | Office Equipment
Telecommunications | Technology
maritzmotivation.com | 1-877-4MARITZ

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Maritz channel partners

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