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10 Do's and Don'ts of Gamification


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Published in: Technology, Design

10 Do's and Don'ts of Gamification

  1. 1. GamificationDo’s and Don’ts
  2. 2. follow me on Twitter@nicki_powers_For more tips on motivation programs…Or subscribe to our
  3. 3. #1DO open with victoryThe first user experience is critical to any motivationprogram. Use this touch point to engage immediately.Members should not have to search for a reason to re-engage in the future.
  4. 4. #2DON’T over emphasizethe mechanicsPlacing too much emphasis on your game mechanicsalienates them from the core experience. Instead, focuson the dynamic. Mechanics must always symbolizesomething meaningful to the core experience.
  5. 5. #3DO create loss aversionShow progress immediately, even if it’s small.People are far less likely to abandon their goalwhen they’ve already put some level of effort intoachieving it.
  6. 6. #4DON’T forget to showsocial proofHumans are social creatures by nature. We rely onothers around us to inform our behavior - particularlyin unfamiliar settings. Social mechanics enable thistype of feedback in virtual environments.
  7. 7. #5DO give your users choiceWhen you give your users choice, you create meaningat the same time. Individuals feel a sense ofresponsibility and empowerment when they areencouraged to choose their own path in pursuit of agoal that is personally satisfying.
  8. 8. #6DON’T add the kitchen sinkGamification is not about adding as many gamemechanics as possible. It’s about incorporating the bestblend of game design techniques to drive targetedbehaviors.
  9. 9. #7DO provide a balance ofchallenge and achievementUnattainable goals are disengaging. Challenges with nodifficulty are meaningless. Rely on the behavioral data ofyour community to determine which milestones to reward.0501001502001-Jan2-Jan3-Jan4-Jan5-Jan6-Jan7-Jan8-Jan9-Jan10-Jan11-Jan12-Jan13-Jan14-Jan15-Jan16-Jan17-Jan
  10. 10. #8DON’T add points andwalk awayLoyalty programs are well-known for assigning pointvalues to everything and ignoring other drivers ofbehavior. Solid evidence now suggests that people aremotivated by opportunities to earn status, to learn andmaster new things, and to socialize with communities oflike-minded people just as they are by rewards ofeconomic benefit.
  11. 11. #9DO create success metricsThe purpose of gamification is not to increase theamount of time users spend on your website. It’s aboutdriving key behaviors that support your businessobjectives. Start by identifying the behaviors that yourusers are currently performing. Next, identify thebehaviors that you want to encourage more or less of.Now, tie those behaviors to an overall business goal anddetermine where to focus your resources.Enroll Watch Video Like Refer Purchase Review
  12. 12. #10DON’T assume gamificationis a silver bulletIf your product sucks and your customers hateyou, gamification will not be a fix-all. Your users are notstupid and they will see through a meaningless applicationof badges and leaderboards. Focus on why people engagewith your brand in the first place and leverage game designtechniques to reinforce and deepen those interactions.