Mixed Recycling Presentation Marissa Segundo, APR, LEED GA SWANA

1. Marissa Segundo, APR, LEED GA
Recycling Coordinator
City of Largo
Measuring Mixed Recycling:
How Technology & Evaluation Maximize Collection
Efficiency & Resident Outreach

2. Spring 2013:
Largo Commission approves a City-wide automated
recycling collection conversion

Three Automated-Side Loaders

17,500 95-Gallon Carts with RFID

RFID Readers

Multi-tiered Outreach Campaign
Start Date: February 3, 2014

3. 5 Qs?
Who is your target audience?
What is your message?
When to communicate?
Where should we deliver the message?
Why should they listen?

4. The Plan

5. New Technology Allows for Greater Data Collection
Lack of Past Data Capturing
A 2nd
large cart?
Converting Non-Recyclers/Occasional Recyclers
Ease of
Collection
Less Restrictions
Lack of Control for in-house billing

6. Goal:
To increase awareness of new recycling program &
appropriate items to recycle among Largo curbside
service customers
Measurable Objectives:
To create an easy to understand message for the
new recycling program by December 2013
By January 2015:
To increase recycling tonnage by 50% by January 2015
To increase awareness of appropriate items to recycle
by 20%
To increase curbside participation by 15%
Goals & Objectives

7. Target Audience: External

Largo Residents in Single-Family Dwellings

Current Recyclers-Early Adopters

Non-Recyclers/Occasional Recyclers

New Recyclers

8. Target Audience: Internal

Mayor & Commissioners

Administration

Solid Waste drivers

Recycle Drivers

Communications & Marketing Department

Non-Solid Waste City Employees

9. Win a FREE Re-usable Shopping Bag
Take a Quick 1-minute Survey

11. RESOURCES
Tracking: Participation Data, Tonnage, Public
Input
What resources do you have in house?
People: Staff, Volunteers, Influence-rs
Technology: Video, photos,

12. RFID Technology
Asset Management
 In Service
 In Inventory
 Warranty
 Work Orders
 Cart Distribution
 Cart Migration
Utilization Rates
 Weekly
 Monthly
 Annually
 Since Inception
 Developing
Targets

13. Utilization Rates
Without data, how do
we measure
our success?

14. Asset Management
& Outreach (non-use)

15. Overview of Daily Collection
RFID Equipment Status
Good Data is Valuable

16. Utilization Rates

17. Campaign Phases:
Phase 1: Have you heard -120 Days
Word of Mouth, Billboard Campaign, Web
Phase 2: It's Coming – 90 Days
Events, Mayor's Letter, Truck wraps,Print Ads Social Media
Phase 3: It's Here- Educating the Public-30 days
Cart Delivery, Social Media, Outreach Events
Phase 4: Continuing Education

22. Ongoing Education

28. Cart Delivery: January 2013

32. https://www.youtube.com/watch?
feature=player_embedded&v=4GONmEBUEcc

38. Events

39. Internal Messaging

42. Largo Residents Give Feedback &
Get a Indoor Recycling Collection Bag

44. Goal:
To increase awareness of Mixed Recycling and
appropriate items to recycle among Largo curbside
service customers
78% of curbside customers were aware that new
Mixed Recycling program was coming before the
cart arrived

45. Objective:
To increase awareness of appropriate items to recycle
by 20% by January 2015

46. Objective:
To create an easy to understand message for the new
recycling program by December 2013
49% of residents
responded the biggest
benefit to the Mixed
Recycling program was
the “ability to recycle
more items”

47. Objective:
To increase recycling tons by 50% by Jan. 2015

48. Objective:
To increase curbside participation by 15%
by Jan 2015

49. Questions?
Marissa Segundo, APR,
LEED Green Associate
Recycling Coordinator
City of Largo
(727)586-7424
msegundo@Largo.com