Fitbox Business and Operations

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Business and operations plans for Fitbox.

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Fitbox Business and Operations

  1. 1. Business and Operation Plans Sustainability and Support Stage 1: Judging Period  Free to the user Late Q4 2012 Stage 2: Test Market Rollout  Fully self-contained ̴Q1-Q2 2013 ◦ No limitations on scale Stage 3: National Rollout ◦ Minimal capital requirements ̴Q3-Q4 2013 Stage 4: Post Campaign Monetization ̴Q1-Q4 2014 Beyond: Venture Capital Contact: Daniel Hyman Hyman@bcm.edu
  2. 2.  November 19-December 31, 2012 Grassroots recruitment of core users via personal networks Press releases Reporting of usage statistics to Department of Health and Human Services Advancement to Stage 2 pending selection as winner of The Million Hearts™ Risk Check Challenge
  3. 3.  Approximately Q1-Q2 2013 Incorporate as a LLC User recruitment via traditional media advertising in test markets of Tulsa, Chicago, San Diego, and Baltimore in partnership with The Million Hearts™ Initiative Social media focused user recruitment Added support for iOS devices Added Spanish language support Added goal and exercise tracking functionality Added risk variable tracking over time Continued usage reporting
  4. 4.  Approximately Q3-Q4 2013 User recruitment via national traditional media campaign in partnership with The Million Hearts™ Initiative Continued social media focused recruitment Continued usage reporting Identify corporate partners for retail offers platform, focusing on businesses with wellness oriented clientele such as chain pharmacies, gyms, and health conscious restaurants Negotiate offers contracts
  5. 5.  Approximately Q1-Q4 2014 Added support for personalized retail offers platform Roll out of retail offers in 3 test markets with highest number of users determined by GPS data: coupons and deals at national chain pharmacies, gyms, and selected restaurants Pursue cross marketing opportunities with offers partners Added support for Windows RT/8 pending share of Smartphone market Approach venture capital seeking capital to assist monetization of the established user base through a national roll out of the retail offers platform Beyond Pending securing of venture capital:  Recruitment of a Board of Directors and executive leadership  National rollout of offers platform

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