This presentation deck is a sample of a product design for my Principles of Marketing class in Fall 2014.

2. Our Story

3. The Karma+ Difference
Ingredients
Super foods
Brand
Personality
Placement
Yoga Studios

4. Packaging

5. Website Template

6. Marketing Campaign
★ Social Media
★ Blogs
★ Magazine advertisement
★ Yoga event
★ Conference

7. Social Media

8. Magazines

9. Blogs

10. Yoga Palooza
★ Twice a year
★ Benefits Yoga
Gangsters
★ Free samples &
promotional
merchandise

11. Proposed Budget

12. Advertisement Calendar
January February March April May June
July August September October November December
• Yoga Journal
• Oxygen
Magazine
• Blogs
• Facebook
• Blogs
• Facebook
• Oxygen
Magazine
• Blogs
• Facebook
• Yoga Journal
• Blogs
• Facebook
• Yoga Palooza
• Oxygen
Magazine
• Blogs
• Facebook
• Blogs
• Facebook
• Blogs
• Facebook
• Yoga Palooza
• Yoga
Convention &
Show
• Blogs
• Facebook
• Oxygen
Magazine
• Blogs
• Facebook
• Yoga Journal
• Oxygen
Magazine
• Blogs
• Facebook
• Oxygen
Magazine
• Blogs
• Facebook
• Blogs
• Facebook

13. Implementation Timeline
Yoga
Convention
& Show
April
2015
September
2015
December
2015
January
2016
April
2016
October
2016
Sign with
CorePower
Begin
Magazine &
Blog Ads
Spring
Yoga
Palooza
Fall Yoga
Palooza
Roll Out

14. Survey Results

15. Sales Forecasts

16. Control Statements

17. CS: Weighted Average
Revenue 1,038,000$ 1.61$
DVCOGS 257,814 0.40 25%
GMC 780,186$ 1.13$ 75%
PGMMC 300,000 0.43 38%
NMC 480,186$ 0.69$ 62%
Operating Expenses 207,600 0.30
Total Operating Income 272,586$ 0.42$ 26%
Breakeven 450,225
Marketing Control Statement: Weighted Average

18. Projected Sales Weighted Average